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Audi nudges way into Olympic marketing

Published in SportsBusiness Journal on 12 / 04 / 17

Audi has signed 2014 Sochi gold-medal snowboarder Jamie Anderson to an endorsement deal, landing a blow against competitor Toyota’s aggressive entry into the Olympic world this year. Last December, Toyota obtained exclusive rights in the auto category with the U.S. Ski & Snowboard, whic...

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