Featured Story

Toyota goes deep with Team USA by reaching new sponsorships, renewal and athlete endorsements

Published in SportsBusiness Journal on 03 / 20 / 17

Newest TOP sponsor Toyota is making it clear: They are going big with Team USA heading into Pyeongchang 2018. Last week, the automaker signed a series of deals extending its global rights into the American grassroots, signing new sponsorships with U.S. Figure Skating and U.S. Speedskating, and al...

Read More

Tags: Olympics

More Stories

01/20/03
Wong retains Houston attorney

A Houston attorney whose past clients include Enron Corp. whistleblower Sherron Watkins has been retained by the U.S. Olympic Committee's chief marketing officer, Toby Wong . Philip Hilder confirmed to SportsBusiness Journal that he is Wong's lawyer, but said he was "not at ...

Tags: Adidas, Marketing and Sponsorship, Olympics, Swatch, USOC

01/20/03
IOC to take media bids for ’10, ’12

The International Olympic Committee will likely take bids on media rights to the 2010 and 2012 Games in the first half of this year, prior to announcing the site of the 2010 Olympics in the fall. Officials from the IOC met with network representatives in New York City last week, getting fe ...

Tags: ABC, Fox, GE, IOC, NBC, Olympics, Samsung, Visa

01/20/03
Sportvision fills key sales position

Sportvision has named sales veteran Tom Worcester executive vice president of sales and marketing, its first major hire since Sportvision merged with Ignite Sports to create the new company in December. Worcester will head a four-person sales staff responsible for pitching the company's ...

Tags: Baseball, MLB, NBC, Olympics

01/20/03
Sportslink helps travelers

C raig Friedman knew jet lag would be an issue when he flew to Japan last month for a two-day visit to give a talk to an international gathering of strength and conditioning coaches. Friedman, who works at the Athletes' Performance training center in Tempe, Ariz., figured he could to ...

Tags: Football, Olympics, Tampa Bay Buccaneers, WTA

01/13/03
More turbulence for USOC

I n the opening weeks of this new year it is distinctly possible that the U.S. Olympic Committee will again find itself shopping for a new chief executive officer and a new chief marketing officer. The scenarios are these: • CEO Lloyd Ward , hired in late 2001, has n ...

Tags: ABC, Adidas, Fox, IMG, IOC, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC

01/13/03
Red Bull dives in the pool

Ed Moses, in an ad for Speedo, is alternative enough, agent says. Olympic swimmers Amanda Beard and Ed Moses signed two-year endorsement contracts with Red Bull North America Inc., the maker of energy beverages, for a period tha ...

Tags: Olympics

01/13/03
Full-body swimsuits better than ever

When they were introduced, full-body swimsuits were the most significant legal performance enhancer ever to hit competitive swimming. The newest versions are expected to lower times even further. The suits, first made by Speedo and Adidas, were worn by the vast majority of medal winne ...

Tags: Adidas, Olympics

01/06/03
'Worst ad market' recovers

W hile the overall U.S. economy struggled, television advertising had a recovery in 2002, and the sports television ad market rose right along with it. Competitive Media Reporting estimates that advertisers spent $4.17 billion on sports programming through the first nine months of 200 ...

Tags: 2002 Year in Review, ABC, ESPN, Football, Fox, Motorsports, NASCAR, NFL, Olympics, Wieden Kennedy

01/06/03
Rogge to visit New York

T he president of the International Olympic Committee arrives in Manhattan next week for his first Big Apple visit since New York was named U.S. candidate in the 2012 Summer Games host city race. New York was selected over San Francisco in a Nov. 2 vote. While no fo ...

Tags: ESPN, FIFA, IOC, Marketing and Sponsorship, Olympics

01/06/03
Women try to master Augusta

A fter Martha Burk, chairwoman of the National Council of Women's Organizations, wrote to Augusta National Chairman Hootie Johnson in early June and asked that the club change its membership policy to include women, Johnson replied with a statement that ended: "I hope you will understan ...

Tags: 2002 Year in Review, Golf, Olympics, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug