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Olympics not sweating NHL move

Published in SportsBusiness Journal on 04 / 10 / 17

Hockey fans decried the NHL’s April 3 decision to play through the 2018 Pyeongchang Winter Games, but the Olympics business world met the news with a shrug. In the two decades since North American pros first arrived at Nagano in 1998, their star power has lent some extra sizzle to the Winte...

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Sponsors watching USOC's troubles

R enewed scrutiny of the U.S. Olympic Committee's senior management and alleged ethical lapses might not be limited to pending inquiries by the Justice Department and Congress. Corporate executives poised to allocate millions of marketing dollars to Olympic sponsorship are watc ...

Tags: John Hancock, Johnson and Johnson, Marketing and Sponsorship, Olympics, USOC

Beijing ready for the world

A lthough you may not be crazy about jellyfish, a take-out delicacy in Shanghai, I'll bet you five peanut-butter-and-jellyfish sandwiches to one slice of baklava that China is ready for the 2008 Olympics before Greece has pulled itself together for the Games of 2004. This is really ...

Tags: ATP, Olympics, USTA

Event profile: 2003 Winter X Games

The seventh annual Winter X Games begins on Thursday in Aspen, Colo., and is scheduled to run through Sunday. Broadcast plans call for coverage on ABC, ESPN and ESPN2, with more than 17 hours of original programming. All gold and associate sponsorship opportunities for the event are sol ...

Tags: Olympics

Coast to coast

ATLANTA Heatley bobblehead distributed Heatley doll The first 6,000 fans to enter the Atlanta Thrashers-Boston Bruins game Jan. 17 received a voucher for a Dany Heatley bobblehead, courtesy of Solarcom, a Sun Microsyste ...

Tags: ABC, AHL, Baseball, Boston Bruins, Chicago Fire, Coast to Coast, Colleges, Detroit Tigers, ESPN, FC Dallas, Football, Fox, Golf, Hockey, IndyCar, Milwaukee Bucks, Minnesota Timberwolves, Motorsports, National Lacrosse League, NBA, NBC, NCAA, Olympics, Philadelphia 76ers, San Francisco Giants, Soccer, Tampa Bay Buccaneers, Toronto Raptors

Wong retains Houston attorney

A Houston attorney whose past clients include Enron Corp. whistleblower Sherron Watkins has been retained by the U.S. Olympic Committee's chief marketing officer, Toby Wong . Philip Hilder confirmed to SportsBusiness Journal that he is Wong's lawyer, but said he was "not at ...

Tags: Adidas, Marketing and Sponsorship, Olympics, Swatch, USOC

IOC to take media bids for ’10, ’12

The International Olympic Committee will likely take bids on media rights to the 2010 and 2012 Games in the first half of this year, prior to announcing the site of the 2010 Olympics in the fall. Officials from the IOC met with network representatives in New York City last week, getting fe ...

Tags: ABC, Fox, GE, IOC, NBC, Olympics, Samsung, Visa

Sportvision fills key sales position

Sportvision has named sales veteran Tom Worcester executive vice president of sales and marketing, its first major hire since Sportvision merged with Ignite Sports to create the new company in December. Worcester will head a four-person sales staff responsible for pitching the company's ...

Tags: Baseball, MLB, NBC, Olympics

Sportslink helps travelers

C raig Friedman knew jet lag would be an issue when he flew to Japan last month for a two-day visit to give a talk to an international gathering of strength and conditioning coaches. Friedman, who works at the Athletes' Performance training center in Tempe, Ariz., figured he could to ...

Tags: Football, Olympics, Tampa Bay Buccaneers, WTA

More turbulence for USOC

I n the opening weeks of this new year it is distinctly possible that the U.S. Olympic Committee will again find itself shopping for a new chief executive officer and a new chief marketing officer. The scenarios are these: • CEO Lloyd Ward , hired in late 2001, has n ...

Tags: ABC, Adidas, Fox, IMG, IOC, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC

Red Bull dives in the pool

Ed Moses, in an ad for Speedo, is alternative enough, agent says. Olympic swimmers Amanda Beard and Ed Moses signed two-year endorsement contracts with Red Bull North America Inc., the maker of energy beverages, for a period tha ...

Tags: Olympics

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