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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Hosting the Games

The opening of the 2002 Olympics culminates years of preparation for the Salt Lake City-area venues hosting the Games. The Salt Lake Organizing Committee has spent $220 million, or 17.3 percent of its $1.27 billion budget, to upgrade local facilities that will host a record 165 competitions in the ...

Tags: Olympics, Special Report

Sponsors try to unload rooms

Thousands of tickets and hotel rooms have come back on the market in Salt Lake City as sponsors and corporations scaled back their Olympic contingents. Downtown hotels said they are sold out for the duration of the Games, which start Friday, but several hospitality companies report that spon ...

Tags: Games Open in SLC, Olympics

SLOC ticket sales high

Skiers are coming to Park City despite concerns that Olympic visitors will add to traffic. Despite a soft economy and fear of new terrorist attacks, the Salt Lake City Olympics has generated record ticket sales and could start a local tourism boom ...

Tags: Olympics, Special Report

The Games on TV

Network ratings, rights fees and related information since the Olympics were first televised

Tags: Olympics, Special Report

Security an Olympic priority

Federal and local agencies providing Olympic security include the FBI, ATF and Utah National Guard. D espite the most intense security in Olympics history, hospitality events hosted by corporate sponsors are expected to be a ...

Tags: Anheuser-Busch Cos., AT&T Corp., McDonald's Corp., Office Depot, Olympics, Samsung, Special Report, Sports Illustrated, Time Warner, Visa

Backing the games

BACKING THE GAMES Corporate support for the 2002 Olympics is coming from companies diverse in both size and industry. The following information highlights ...

Tags: Allstate, Anheuser-Busch Cos., AT&T Corp., Blue Cross/Blue Shield, Chevron Corp., Gateway Inc., John Hancock, Lucent Technologies Inc., McDonald's Corp., Office Depot, Olympics, Panasonic, Qwest Communications International Inc., Samsung, Seiko, Special Report, Sports Illustrated, Visa

Sponsors might leave Olympians

These Olympics could be Picabo Street's last competition. The economic downturn and the events of Sept. 11 have conspired to make 2002 a difficult year for Olympic athletes looking for multimillion-dollar corporate sponsorships. "It's hard ...

Tags: IMG, Kellogg, Olympics, Special Report

Hockey federation get payday

For NHL players, the Salt Lake Olympics will represent a return to the good old days of the amateur spirit, as they take the ice for national pride rather than a big paycheck. The big paycheck will go to the International Ice Hockey Federation, the sport's governing body. Its president, Re ...

Tags: Hockey, International, Olympics

Coast to Coast

ATLANTA   Peach Bowl to kick off hall of fame Chick-fil-A Peach Bowl officials have announced plans to establish a hall of fame and honorary first team to coincide with the 35th anniversary of the game in 2002. ...

Tags: Baseball, Basketball, Coast to Coast, Colleges, Football, Hockey, Motorsports, Olympics

IBM, USTA sign 1-year deal

L ongtime U.S. Tennis Association corporate sponsor IBM has re-signed in a one-year, low-seven-figure deal. IBM retains its broad rights in the computers/information technology/information services sectors. It will continue to run the scoring sys ...

Tags: Baseball, Basketball, Football, Horse Racing, Marketing and Sponsorship, Olympics

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