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Rule 40 waivers in play for ’18 Winter Games

Published in SportsBusiness Journal on 03 / 27 / 17

The Olympics’ new rules granting non-sponsors limited permission to advertise with Olympians during the Games will survive in their present form for the 2018 cycle, the first time winter athletes will see a change. Last week, both the International Olympic Committee and U.S. Olympic Committ...

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Winning the gold medal — in chaos

T he U.S. Olympic Committee has been in turmoil these past several weeks over issues tied to the ethics of its chief executive officer. That would be enough to make people take notice under any circumstances. The focus factor deserves to be increased severalfold because turmoil ...

Tags: John Hancock, Olympics, Opinion, USOC

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Tags: Olympics, Opinion, USOC

Will USOC woes hurt IOC?

T he chief executive of worldwide Olympic sponsor John Hancock Financial Services warns that looming sponsor revolt against the troubled U.S. Olympic Committee would have serious financial consequences for the Olympic Games as a global sports property. Fees are paid entirely to t ...

Tags: IOC, John Hancock, Marketing and Sponsorship, Olympics, USOC

USOC makes big donor pitch

The U.S. Olympic Committee mailed 500,000 donor solicitation letters Jan. 13, two weeks after media reports surfaced that a panel was reviewing an ethics misconduct allegation involving USOC Chief Executive Officer Lloyd Ward. Olympic swimming champion John Naber told SportsBusiness Journal ...

Tags: Olympics, USOC

Security challenges for Olympics

Despite its historical ties to the marathon, Greece is in a dead sprint to put its security plans in place for the start of the 2004 Summer Olympics in Athens. With 19 months before the opening ceremony, little has been finalized by Greece and the Athens 2004 Organizing Committee (ATHOC) to ...

Tags: IOC, Olympics

Senate panel to revamp USOC

The Senate Commerce Committee plans to begin work in mid-February on changing the governing structure of the U.S. Olympic Committee, an organization paralyzed by turf wars for more than a decade. Ward "If they can't clean up their own ...

Tags: Olympics, USOC

Sponsors watching USOC's troubles

R enewed scrutiny of the U.S. Olympic Committee's senior management and alleged ethical lapses might not be limited to pending inquiries by the Justice Department and Congress. Corporate executives poised to allocate millions of marketing dollars to Olympic sponsorship are watc ...

Tags: John Hancock, Johnson and Johnson, Marketing and Sponsorship, Olympics, USOC

Beijing ready for the world

A lthough you may not be crazy about jellyfish, a take-out delicacy in Shanghai, I'll bet you five peanut-butter-and-jellyfish sandwiches to one slice of baklava that China is ready for the 2008 Olympics before Greece has pulled itself together for the Games of 2004. This is really ...

Tags: ATP, Olympics, USTA

Event profile: 2003 Winter X Games

The seventh annual Winter X Games begins on Thursday in Aspen, Colo., and is scheduled to run through Sunday. Broadcast plans call for coverage on ABC, ESPN and ESPN2, with more than 17 hours of original programming. All gold and associate sponsorship opportunities for the event are sol ...

Tags: Olympics

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