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Comcast plans to make the most of stage provided by Pyeongchang Winter Games

Published in SportsBusiness Journal on 11 / 20 / 17

Comcast owns the multibillion-dollar broadcast rights to the Olympics through NBCUniversal, and invented a new Xfinity cable interface last year specifically designed for the Rio Games. But at the time, competitor AT&T owned the communications category with Team USA, so Comcast couldn&rsquo...

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U.S. Olympic team sponsors

Corporate support of the U.S. Olympic Committee is an extension of companies sponsoring the U.S. Olympic teams. Those sponsor companies are listed below. Some companies might have additional deals with national governing bodies for specific sports as well. Company/brand ...

Tags: Allstate, BlueCross BlueShield, Chevron, Kellogg, Office Depot, Olympics, Swatch, United Airlines, USOC

USOC leadership through the years

E xecutives filling the top posts of the U.S. Olympic Committee have come, and gone, much more quickly in recent years than the overall history of the organization would indicate. Since the USOC was founded in 1894, 23 individuals have served as its president. In the 92 years running up ...

Tags: Olympics, USOC

Despite ills, Olympics retain shine

The Olympic rings seem to be coated with Teflon when it comes to Olympic scandals. An epic blizzard roared through Colorado last month just as spring was scheduled to arrive. It was a fitting end to the U.S. Olympic Committee's long, ...

Tags: Adidas, Chevron, General Mills, IMG, IOC, NBC, Olympics, USOC

USOC to cut positions, freeze raises

Under pressure to demonstrate restored fiscal credibility, U.S. Olympic Committee leadership will cut jobs, freeze raises and overhaul its compensation structure, a senior managing director said. Stung by criticism that too much of its budget is chewed up by operational costs at the headqu ...

Tags: NBC, Olympics, USOC

Hartford finds U.S. Paralympics fit

The Hartford has struck a two-year sponsorship deal making it the first founding partner of the U.S. Paralympics. In signing the low-seven-figure pact, The Hartford continues a tradition of supporting opportunities for disabled athletes. The insurer has sponsored a number of athletes with ...

Tags: Allstate, Olympics, USOC, Visa

NYC 2012 not fazed by scandal

No one would have blamed NYC2012 President Daniel Doctoroff for being a little tense leading up to last month's visit to New York by International Olympic Committee President Jacques Rogge. After all, Doctoroff is trying to woo the international authority on behalf of a country seemingly o ...

Tags: IOC, Olympics, USOC

Opinions vary on USOC sponsors

The recent U.S. Olympic Committee executive scandals are as ugly as any in recent sports memory, unless you consider the International Olympic Committee scandals of four years ago. Either way, you have to wonder why do IOC and USOC sponsors stick around? And why have they been so silent dur ...

Tags: IOC, John Hancock, Olympics, USOC, Visa

Future USOC leaders?

The following individuals have been identified by USOC observers as potential candidates for CEO of the organization. Michael B. Lenard Current position: Managing director of private equity, William E. Simon & Sons Olympic experience: Former vice president, USOC ...

Tags: Olympics, USOC

Complete For The Record

MARKETING NEWS MARKETING AND LICENSING DEALS Chattanooga, Tenn.-based Chattem Inc. , signed a three-year deal with NBA player Shaquille O'Neal to endorse the company's line of Icy Hot topical analgesics. Atlanta-based Strategic Asset Marketing and Boyne USA Resorts sig ...

Tags: AutoZone, Baseball, Basketball, Boston Celtics, Buffalo Sabres, Chicago Blackhawks, Chicago Cubs, Chicago White Sox, Colleges, ECHL, ESPN, Football, Fox, Golf, Hockey, Minnesota Timberwolves, MLB, Motorsports, NBA, NCAA, New Orleans Saints, NFL, Oakland Raiders, Olympics, PepsiCo, Soccer

Complete For The Record

MARKETING NEWS MARKETING AND LICENSING DEALS Birmingham, Ala.-based Barber Motorsports Park and Talladega Superspeedway agreed to a marketing partnership. Barber Motorsports Park will place displays inside the speedway for the Winston Cup Series race April 3-6. The GM ...

Tags: And 1, Atlanta Hawks, Baltimore Ravens, Baseball, Basketball, BlueCross BlueShield, CCM, Chicago Fire, Colleges, DC United, Electronic Arts, Fila, Football, Golf, Hockey, Houston Texans, LPGA, Minnesota Timberwolves, MLB, Motorsports, NCAA, New York Giants, NHL, Olympics, Soccer, Tampa Bay Buccaneers, Tampa Bay Lightning, Toronto Raptors, USGA, WNBA

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