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Rio’s ticket resale program is broadest yet

Published in SportsBusiness Journal on 08 / 24 / 15

The Rio 2016 Organizing Committee is launching the largest ticket consignment program for an Olympic Games yet, hoping to provide unprecedented liquidity to systems criticized in the past as being arcane or even unfair to local consumers. Any of the roughly 5 million tickets designated for the Br...

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Tags: Olympics

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