Featured Story

Former players share highs and lows of London

Published in SportsBusiness Journal on 09 / 01 / 14

■ What did you expect playing in London would be like? Barber: I’m not sure what we expected from either London trip I took to play. I love the city, though. I had been to London a few times before my first game there and had been to Wembley [Stadium] to watch soccer. So I...

Read More

Tags: In-Depth, NFL Season Preview

More Stories

02/11/02
Games $8M for Westwood One

W estwood One will bring in about $8 million in ad revenue from the Winter Olympics in Salt Lake City. Advertisers from Sears to Campbell Soup Co. have signed up for the 17-day event and have taken all ad slots, Westwood One CEO Joel Hollander said. "It ...

Tags: Campbell Soup Co., MLB, Olympics, Sears, Roebuck & Co., Westwood One

02/11/02
Well Fargo covers name

E normous Games banners, wrapped tightly like synthetic skin, lend a dramatic look to Salt Lake City office buildings. Up to 141 feet long and 97 feet wide, they nearly cover entire faces of buildings and feature models wearing sport-specific attire, posed like Olympic ath ...

Tags: Allstate, McDonald's Corp., Olympics, Samsung, Sports Illustrated, This Week's Issue, Visa, Wells Fargo

02/11/02
The Next 10 Days

THE NEXT 10 DAYS: FEB. 11-20 TODAY  2002 Winter Olympics continue Location: Salt Lake City TV: NBC, MSNBC, CNBC   Charlotte ...

Tags: ABC, ESPN, For the Record, MLB, NASCAR, NHL, Olympics

02/04/02
Romney's rep as rescuer tested

What convinced Romney to take job "was the importance of the Games on the world stage." It was only three years ago, before Mitt Romney took over as head of the Salt Lake Organizing Committee, that the corruption surrounding the 2002 Winter G ...

Tags: Olympics, Special Report

02/04/02
Restaurant ads help NBC's goal

T he restaurant category has helped NBC get within striking distance of its goal of selling $720 million in advertising for its Olympic telecasts. The network recently completed deals with Applebee's , the nation's largest casual dining chain, ...

Tags: ABC, Applebees, DreamWorks SKG, Fox, McDonald's Corp., MTV, NBC, Nickelodeon, Olympics, Time Warner, Universal MCA Studios

02/04/02
Web site aims for break-even

The official U.S. Web site of the Salt Lake City Winter Olympics will gross just one-third the ad revenue of its Sydney Games counterpart in 2000, yet it stands to be more of a financial success. Quokka Sports produced and marketed Sydney's ambitious nbcolympics.com in 2000, spending a rep ...

Tags: AT&T Corp., Games Open in SLC, McDonald's Corp., Microsoft Corp., Olympics, Quokka Sports Inc., Visa

02/04/02
Building the games

The following shows how the Salt Lake Organizing Committee's construction spending for this year's Olympics compares with the spending at other recent Winter Games, and how those costs compare to each organizing group's total budget for the Games. The t ...

Tags: Olympics, Special Report

02/04/02
4 execs on the spot in Salt Lake

F or four executives, the 2002 Winter Olympics will greatly influence the health of their organizations for years to come. International Olympic Committee President Jacques Rogge presides over the first Games in the post-Juan Antonio Samaranch era. Samaranch was not always loved or ...

Tags: Microsoft Corp., NBC, Olympics, Opinion, PepsiCo, Time Warner, Yahoo! Inc.

02/04/02
Olympics pack ads and rooms

A worker secures a sign announcing Olympics sponsors in front of the Utah Olympic Oval in Kearns. Corporate enthusiasm for a U.S.-based Winter Games has pushed NBC's 13 owned-and-operated stations past their Olympics advertising sales goal of ...

Tags: AT&T Corp., Games Open in SLC, NBC, Olympics, Qwest Communications International Inc.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug