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Top USSA marketer Jaquet leaving before Winter Games

Published in SportsBusiness Journal on 01 / 09 / 17

U.S. Ski & Snowboarding’s top marketer is leaving his job a year before the Pyeongchang Games, suggesting big changes are coming to the nation’s largest winter sports governing body’s commercial strategy. In a surprising development Jan. 4, USSA CEO Tiger Shaw said CMO Mike ...

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Tags: Leagues and Governing Bodies, Olympics

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