NBC won’t team with YouTube at Sochi NHL Net to access players in Sochi Dew Tour to become Olympic qualifier Digital media lines up for Sochi USA House NBC gathers athletes for Sochi promo Sochi ‘pass’ creates questions, concerns Nike nears deal with figure skater USOC plans foundation for fundraising Reservations about Sochi hotels
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NBC Sports Group won’t team with YouTube again for Sochi Games video06 / 10 / 13NBC Sports Group teamed with YouTube to show digital footage of the London Games, but they won’t be working together again in Sochi, Russia. The Olympic rights holder decided not to partner with YouTube again for Olympics coverage online.... Tags: Olympics |
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Corporate Sports Travel
A re you an executive of a company that uses sporting events as a vehicle to entertain important clients or to reward key employees? If so, you may have organized excursions to major events like the Super Bowl, college basketball's Final Four, the Masters golf tournament or the Ol ...
Top Advertisers In 2000
The Sydney Olympics and the strongest advertising market in history helped sports programming attract a record $3.1 billion from the top 50 sports advertisers last year, up 29.5 percent from 1999, according to Nielsen Media Research figures. The top ...
Tags: Colleges, Football, Horse Racing, Motorsports, Olympics, This Week's Issue
Salt Lake Venues Examined
Less than a year out from the opening of the 2002 Winter Olympics next Feb. 8 in Salt Lake City, all 10 competition venues now have hosted world-class test events. With great success at every stop. Instead of being thrilled at such a turn of events, however, executives of the Salt Lake ...
Tags: Olympics
IOC, Swatch decide time is right
The International Olympic Committee has formed a long-term partnership with Switzerland-based The Swatch Group Ltd. in which Swatch will handle timing, scoring and venue-results services for the Games through 2010. Swatch reportedly will spend about $150 million to become the Official Timeke ...
Tags: IOC, Marketing and Sponsorship, Olympics, Seiko, Swatch Group Ltd.
SPONSORSHIP BRIEFS
Special Olympics has supplier JustBalls Inc., a Princeton, N.J.-based sports equipment and marketing company, signed an agreement with the Special Olympics to be the official supplier and master licensee for ball products. Utz gets piece of Wallace Snack-food ...
Tags: Baltimore Ravens, BellSouth Corp., Football, Marketing and Sponsorship, Motorsports, NASCAR, Olympics, Pizza Hut Inc.
COAST TO COAST
BALTIMORE Marathon plan to be revealed Organizers of the resurrected Baltimore Marathon plan to introduce their sponsors and unveil the race's course next month. Completing the plans has taken a back seat to work related to the Baltimore Ravens' playoff run and t ...
Tags: AFL, AHL, AT&T Corp., Bank One Corp., Baseball, Basketball, Buffalo Bills, CBS Broadcasting Inc., Championship Auto Racing Teams Inc., Chicago Fire, Coast to Coast, Colleges, Colorado Avalanche, Columbus Blue Jackets, Dreams Inc., eBay Inc., Football, Fox, Hockey, Indianapolis Motor Speedway Corp., Los Angeles Angels, Minnesota Lynx, MLS, Motorsports, NASCAR, Nashville Predators, NCAA, NFL, Olympics, Penske Corp., Philadelphia Eagles, Philadelphia Phillies, Phoenix Coyotes, RDV Sports, San Antonio Spurs, San Francisco Giants, Soccer, Tampa Bay Lightning, Tennis, Woolf Associates Inc.
Jurgensen's son fired by somebody who does it often
D anny Snyder has done it again. This time round, insiders say, he's fired Sonny Jurgensen's son, Gunnar, who had been head of the Redskins' sales and merchandising department. The younger Jurgensen's failing? Though sales were higher than they had ever been, they still hadn't rea ...
Tags: Amateur Sports, Baseball, Football, Horse Racing, IOC, Olympics, Other News, Washington Redskins
Olympic briefs
Sydney sees no shortfall The Sydney Organizing Committee of the Olympic Games is playing down published reports that it faces a ticket sales shortfall. "At this stage, we believe we are on track to meet the target by the time the Games conclude," said SOCOG spokesman ...
Tags: Olympics, This Week's Issue
Schwab buys into Games coverage
Charles Schwab & Co. will have both a significant national and local advertising presence on the U.S. television coverage of the 2000 Summer Games. Not only has San Francisco-based Schwab bought national ad time on NBC's broadcasts of the Sydney Games, but the company also has supplement ...
Tags: CBS Broadcasting Inc., Charles Schwab & Co., NBC, Olympics, This Week's Issue
McDonald’s re-ups for 4 years
McDonald's Corp. announced last week that it has extended its global Olympic sponsorship for another four years, encompassing both the Salt Lake City Winter Games in 2002 and the Summer Olympics in Athens in 2004. As the official restaurant and food-service provider to the Games and the Olym ...
Tags: IOC, McDonald's Corp., Olympics, Panasonic, Samsung Group, UPS
