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Chobani first to push USOC deal through Tokyo

Published in SportsBusiness Journal on 09 / 29 / 14

Chobani Greek Yogurt has renewed its U.S. Olympic Committee sponsorship, making it the first USOC corporate patron to publicly extend its rights through the 2020 Games in Tokyo. Chobani CMO Peter McGuinness said the Olympic connection since 2012 has been effective in securing incremental retail p...

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Coast to Coast

ATLANTA   Georgia tees up new golf alliance   The state is spearheading a new alliance among golf facilities in Georgia, known as Georgia's Natural Golf Experience. The packaged golf travel program includes Brasstown Valley Resort ...

Tags: Baseball, Basketball, Cincinnati Bengals, Cincinnati Reds, Coast to Coast, Enron Corp., FC Dallas, Football, Golf, Minnesota Twins, MLS, NFL, Olympics, San Diego Chargers, San Francisco Giants, Seattle Seahawks, Soccer, St. Louis Rams, Toronto Maple Leafs, WNBA

USOC to display its Corps values

The U.S. Olympic Committee is planning a two-pronged campaign modeled on the Peace Corps to try to maximize the legacy of the Salt Lake City Winter Games. Committee CEO Lloyd Ward and volunteer President Sandra Baldwin have pledged to take the post-Salt Lake Olympic spirit on the road and to ...

Tags: Olympics, This Week's Issue

Games $8M for Westwood One

W estwood One will bring in about $8 million in ad revenue from the Winter Olympics in Salt Lake City. Advertisers from Sears to Campbell Soup Co. have signed up for the 17-day event and have taken all ad slots, Westwood One CEO Joel Hollander said. "It ...

Tags: Campbell Soup Co., MLB, Olympics, Sears, Roebuck & Co., Westwood One

Well Fargo covers name

E normous Games banners, wrapped tightly like synthetic skin, lend a dramatic look to Salt Lake City office buildings. Up to 141 feet long and 97 feet wide, they nearly cover entire faces of buildings and feature models wearing sport-specific attire, posed like Olympic ath ...

Tags: Allstate, McDonald's Corp., Olympics, Samsung, Sports Illustrated, This Week's Issue, Visa, Wells Fargo

The Next 10 Days

THE NEXT 10 DAYS: FEB. 11-20 TODAY  2002 Winter Olympics continue Location: Salt Lake City TV: NBC, MSNBC, CNBC   Charlotte ...

Tags: ABC, ESPN, For the Record, MLB, NASCAR, NHL, Olympics

Romney's rep as rescuer tested

What convinced Romney to take job "was the importance of the Games on the world stage." It was only three years ago, before Mitt Romney took over as head of the Salt Lake Organizing Committee, that the corruption surrounding the 2002 Winter G ...

Tags: Olympics, Special Report

Restaurant ads help NBC's goal

T he restaurant category has helped NBC get within striking distance of its goal of selling $720 million in advertising for its Olympic telecasts. The network recently completed deals with Applebee's , the nation's largest casual dining chain, ...

Tags: ABC, Applebees, DreamWorks SKG, Fox, McDonald's Corp., MTV, NBC, Nickelodeon, Olympics, Time Warner, Universal MCA Studios

Web site aims for break-even

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Tags: AT&T Corp., Games Open in SLC, McDonald's Corp., Microsoft Corp., Olympics, Quokka Sports Inc., Visa

Building the games

The following shows how the Salt Lake Organizing Committee's construction spending for this year's Olympics compares with the spending at other recent Winter Games, and how those costs compare to each organizing group's total budget for the Games. The t ...

Tags: Olympics, Special Report

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