Featured Story

With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

Read More

Tags: Franchises

More Stories

02/11/02
The Next 10 Days

THE NEXT 10 DAYS: FEB. 11-20 TODAY  2002 Winter Olympics continue Location: Salt Lake City TV: NBC, MSNBC, CNBC   Charlotte ...

Tags: ABC, ESPN, For the Record, MLB, NASCAR, NHL, Olympics

02/04/02
Romney's rep as rescuer tested

What convinced Romney to take job "was the importance of the Games on the world stage." It was only three years ago, before Mitt Romney took over as head of the Salt Lake Organizing Committee, that the corruption surrounding the 2002 Winter G ...

Tags: Olympics, Special Report

02/04/02
Restaurant ads help NBC's goal

T he restaurant category has helped NBC get within striking distance of its goal of selling $720 million in advertising for its Olympic telecasts. The network recently completed deals with Applebee's , the nation's largest casual dining chain, ...

Tags: ABC, Applebees, DreamWorks SKG, Fox, McDonald's Corp., MTV, NBC, Nickelodeon, Olympics, Time Warner, Universal MCA Studios

02/04/02
Web site aims for break-even

The official U.S. Web site of the Salt Lake City Winter Olympics will gross just one-third the ad revenue of its Sydney Games counterpart in 2000, yet it stands to be more of a financial success. Quokka Sports produced and marketed Sydney's ambitious nbcolympics.com in 2000, spending a rep ...

Tags: AT&T Corp., Games Open in SLC, McDonald's Corp., Microsoft Corp., Olympics, Quokka Sports Inc., Visa

02/04/02
Building the games

The following shows how the Salt Lake Organizing Committee's construction spending for this year's Olympics compares with the spending at other recent Winter Games, and how those costs compare to each organizing group's total budget for the Games. The t ...

Tags: Olympics, Special Report

02/04/02
4 execs on the spot in Salt Lake

F or four executives, the 2002 Winter Olympics will greatly influence the health of their organizations for years to come. International Olympic Committee President Jacques Rogge presides over the first Games in the post-Juan Antonio Samaranch era. Samaranch was not always loved or ...

Tags: Microsoft Corp., NBC, Olympics, Opinion, PepsiCo, Time Warner, Yahoo! Inc.

02/04/02
Olympics pack ads and rooms

A worker secures a sign announcing Olympics sponsors in front of the Utah Olympic Oval in Kearns. Corporate enthusiasm for a U.S.-based Winter Games has pushed NBC's 13 owned-and-operated stations past their Olympics advertising sales goal of ...

Tags: AT&T Corp., Games Open in SLC, NBC, Olympics, Qwest Communications International Inc.

02/04/02
Too many Winter Games

W hen it comes to the Summer Olympics, I'm a Big Tent guy, all the way. By that I mean I want the Games to open themselves to many more sports than they now admit. My reasoning is simple: If a substantial number of people anywhere enjoy a game, it shouldn't be kept off the world's gr ...

Tags: Olympics, Opinion

02/04/02
Athens insurance tab could triple

Security at Salt Lake has been the top concern since Sept. 11. Organizers of Salt Lake City Winter Olympics escaped a spike in insurance premiums that followed the Sept. 11 terrorist attacks by purchasing cancellation insurance two years ago, bu ...

Tags: Games Open in SLC, Olympics

02/04/02
NBC stands by presentation

The biggest media buzz during the 2000 Sydney Olympics was not really Marion Jones, or even drug-testing or the International Olympic Committee bribery scandal. It was, in the United States at least, NBC's tape-delayed broadcast of events and how in the eyes of many critics it failed to captu ...

Tags: ABC, CBS Broadcasting Inc., Clear Channel Communications Inc., NBC, Olympics, Special Report

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug