Featured Story

Olympics not sweating NHL move

Published in SportsBusiness Journal on 04 / 10 / 17

Hockey fans decried the NHL’s April 3 decision to play through the 2018 Pyeongchang Winter Games, but the Olympics business world met the news with a shrug. In the two decades since North American pros first arrived at Nagano in 1998, their star power has lent some extra sizzle to the Winte...

Read More

Tags: Olympics

More Stories

Coast to Coast

ATLANTA Beat makes TV deal with CSS Fans of the WUSA Atlanta Beat will have more chances to watch their team's games on TV this season. The Beat and CSS (Comcast Sports Southeast/Charter Sports Southeast) have agreed to a 10-game 2003 schedule. The first four Be ...

Tags: Baseball, Basketball, Coast to Coast, Colleges, Dallas Cowboys, Fox, Manchester United, Minnesota Twins, Minnesota Vikings, Motorsports, NASCAR, NBA, NCAA, Olympics, Orlando Magic, San Diego Chargers, San Francisco Giants, San Jose Earthquakes, Speedway Motorsports Inc., Tampa Bay Buccaneers

TV, governments support Games

Sluggish economies around the world pose near-term financial strain for some Olympic sports bodies, but International Olympic Committee President Jacques Rogge said he sees little decline in government subsidies for Olympians and is encouraged about bidding by U.S. television networks on righ ...

Tags: IOC, NBC, Olympics, Swatch

Devaluing the Olympic gold

H ere are questions that have been bothering me: Is a business association with the Olympics worth the extraordinary expense sponsors have been willing to pay? Or is it worth less after a series of scandals? It's tough to answer because the bottom line is told on the balance sheet ...

Tags: IOC, Olympics, Opinion, USOC, Visa

Ward keeps corporate board seats

I n addition to preserving his reputation and a $550,000 annual base salary, U.S. Olympic Committee chief executive Lloyd Ward is further motivated to reject calls for his resignation because he is well compensated as a director of three publicly traded companies. Without a job, he p ...

Tags: Marketing and Sponsorship, Olympics, USOC

IOC TV bidding update

All four major U.S. broadcast networks plan to bid on the 2010 and 2012 Olympic rights in June, and experts predict the Olympics will be one of the few sports properties to command a healthy price increase in today's market. The process will be a quick one, with the networks making presentat ...

Tags: ABC, ESPN, Fox, IOC, NBC, Olympics

Issues remain for USOC, AEG

The U.S. Olympic Committee and Anschutz Entertainment Group launched a trial partnership in February when AEG's new Home Depot Center, opening in June near Los Angeles, was designated an official Olympic training site at no cost to the USOC. Still unresolved is the complex issue of how co ...

Tags: AEG, Olympics, USOC

Complete For The Record

MARKETING NEWS MARKETING AND LICENSING DEALS Garfield, N.J.-based Akadema , a manufacturer of baseball and softball equipment, completed its 2003 advisory staff, including Hall of Fame baseball players Ozzie Smith and Gary Carter and USA Softball stars Julie Smith a ...

Tags: AHL, Baseball, Basketball, Chicago Blackhawks, Chicago Fire, Easton, Fox, Golf, Hockey, Memphis Grizzlies, Minnesota Wild, Motorsports, NASCAR, NHL, Olympics, Philadelphia Flyers, Soccer, USTA

USOC still under scrutiny

A U.S. senator last week said he is not finished scrutinizing circumstances that led to the Feb. 10 resignation of U.S. Olympic Committee chief marketing officer Toby Wong, but Wong's attorney moved swiftly to deny that there are any grounds for further investigation. Ahead of this week's ...

Tags: Olympics, USOC

SME's international strategy

S ME , the reconstituted sports-branding shop that once ruled the sports-identity roost, has opened SME Japan in a deal with Sports Marketing Japan , owned by former ISL executive Ken Berger . Berger's company handled the marketing for FIFA around the 2002 World Cup, played in J ...

Tags: Canon, Fidelity Investment, FIFA, Golf, Hockey, IMG, Manchester United, Marketing and Sponsorship, NHL, Olympics, PepsiCo, SFX, Soccer, USOC

Some criticize USOC criticism

D avid D'Alessandro , CEO of worldwide Olympic sponsor John Hancock Financial Services , continues to demand a clearer accounting of revenue from the U.S. Olympic Committee, even after he received a 93-page financial report, and amid whispers from his fellow sponsors that his r ...

Tags: IOC, John Hancock, Marketing and Sponsorship, Olympics, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug