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Digital media outlets account for 25% of U.S. credentials for Sochi Games04 / 29 / 13Digital media outlets will take their largest percentage of credentials ever for an Olympic Games next year. Outlets ranging from Yahoo to ESPN.com to FoxSports.com will receive 25 percent of the more than 400 credentials allocated to the U.S. for the 2014 Sochi Games. That’s a major incre... Tags: Olympics |
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Sponsor targets: Replace one, re-sign others
NHL Enterprises enters the league's off-season looking to replace one corporate partner while negotiating renewals with several others. "The strategy we've always had is fewer, broader, bigger relationships," said Andrew Judelson, vice president of corporate marketing for NHL Enterprises, th ...
Tags: Hockey, NHL, Olympics, Special Report
USOC weighs new foundation as fund-raising weapon after Salt Lake
F acing the prospect that corporate sponsor enthusiasm will diminish after Salt Lake 2002, the U.S. Olympic Committee is exploring a fund-raising strategy that would solicit contributions from individuals in exchange for membership status in a new ...
Tags: Olympics
NBC affils close to Games goal
N BC 's 13 owned-and-operated stations, offering local advertising time on the network's broadcasts of the 2002 Winter Olympics, is "a little over 60 percent to our sales goal of $121 million," said Gene Pizzolato , senior vice president of s ...
Tags: Baseball, Colleges, Horse Racing, Olympics, Soccer
Coast To Coast
ALBUQUERQUE, N.M. AAA team may not play until 2003 The city's planned new Class AAA team might not begin play until 2003 rather than next year, as was previously expected, according to an Albuquerque Tr ...
Tags: Baseball, Basketball, Coast to Coast, Colleges, Football, Golf, Hockey, Horse Racing, Olympics, Soccer
Salt Lake Venue Questions
W hat happens when you stuff a gang of journalists from all over the world into a touring bus, then haul 'em up mountain passes and down the valley trails of northern Utah for the better part of a week? Well, everyone learns a lot about the 13 far ...
Tags: Basketball, Olympics
NBC To Split From Quokka?
Q uokka Sports' efforts to stay afloat suffered another blow March 14 when NBC and the Salt Lake Organizing Committee forced it to sign an agreement that would dissolve the NBC/Quokka joint venture on May 1 if Quokka has not arranged a sale ...
Nelligan Lands Bobsled Team
Sports & Sponsorships, the Coral Gables, Fla.-based sports marketing agency that was retained earlier this month as the official marketing agency of the U.S. Bobsled and Skeleton Federation, has hired Nelligan Sports Marketing to help sell corporate sponsorships for the federation. Spo ...
Tags: Baseball, Football, Hockey, Motorsports, Olympics
Corporate Sports Travel
A re you an executive of a company that uses sporting events as a vehicle to entertain important clients or to reward key employees? If so, you may have organized excursions to major events like the Super Bowl, college basketball's Final Four, the Masters golf tournament or the Ol ...
Top Advertisers In 2000
The Sydney Olympics and the strongest advertising market in history helped sports programming attract a record $3.1 billion from the top 50 sports advertisers last year, up 29.5 percent from 1999, according to Nielsen Media Research figures. The top ...
Tags: Colleges, Football, Horse Racing, Motorsports, Olympics, This Week's Issue
Salt Lake Venues Examined
Less than a year out from the opening of the 2002 Winter Olympics next Feb. 8 in Salt Lake City, all 10 competition venues now have hosted world-class test events. With great success at every stop. Instead of being thrilled at such a turn of events, however, executives of the Salt Lake ...
Tags: Olympics
