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Doubts persist on future of virtual reality

Published in SportsBusiness Journal on 01 / 15 / 18

Intel used CES to outline ambitious VR plans for the Winter Olympics. Photo by: INTEL The experience delivered through virtual reality is just that, a simulated re-creation of some other place. But...

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Tags: Technology, Olympics

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Olympic athletes are the Games

C ontrary to public perception, the U.S. Olympic Committee does not produce Olympic teams. It does, however, collect all of the Olympic money! Each summer and winter team is produced by the national governing body (NGB) for the sport involved. The current USOC was created by the Ama ...

Tags: Olympics, Opinion, USOC

ConAgra inks Winston Banquet deal

C onAgra is upping its NASCAR involvement to unprecedented levels, with a multimillion-dollar deal that secures title sponsorship of the Oct. 5 Winston Cup race at International Speedway Corp. 's Kansas Speedway. For the next four races, the event will be known as the Banquet ...

Tags: Chicago Bears, Football, Green Bay Packers, IMG, Marketing and Sponsorship, Motorsports, NASCAR, NBC, New York Yankees, NFL, Olympics, PepsiCo

SI/Time explore Athens options

A t least one global Olympic sponsor is seeking protection from cancellation or dramatic reduction of on-site hospitality in Athens next year if a terrorist incident occurs near the time of the Olympic Games. Sports Illustrated/Time is "exploring several insurance options for Athe ...

Tags: IOC, Marketing and Sponsorship, NBC, Olympics, USOC, Visa

Credit card sponsorships

The information below details sports sponsorships in the United States and Canada for select credit card companies. Advanta Corp. Headquarters: Spring House, Pa. 2002 sales: $300.7 million Sports sponsorships: WTA Tour Advanta Ch ...

Tags: AHL, Basketball, CFL, CHL, Colleges, FIFA, Football, Golf, Hockey, Horse Racing, IndyCar, LPGA, Major League Lacrosse, MLB, MLS, Motorsports, NASCAR, National Lacrosse League, NBA, NCAA, New York Yankees, NFL, NHL, Olympics, San Francisco 49ers, San Francisco Giants, Soccer, USTA, Visa, WNBA, WTA

Armour pairs up Clemens, Jeter

N ew York Yankees teammates Derek Jeter and Roger Clemens star in a forthcoming TV spot for ConAgra Foods ' Armour Hot Dog brand. The latest iteration of the "Armour Stars" baseball promotion, done via a license with the MLB Players Association, includes the new spot from Grey ...

Tags: Baseball, Cleveland Browns, Colleges, Continental Airlines, Electronic Arts, Football, Hockey, Marketing and Sponsorship, MLB, NCAA, New Jersey Devils, Brooklyn Nets, New York Jets, New York Mets, New York Yankees, NFL, Olympics

Table is set for USOC reform

I n the wake of executive and ethical turmoil, the recently created U.S. Olympic Committee Governance and Ethics Review Task Force is developing reform measures under high political and international pressure. The USOC knows that if it doesn't make changes itself, outside forces — ...

Tags: Basketball, Football, Golf, IOC, Marketing and Sponsorship, Motorsports, NASCAR, NBA, NFL, Olympics, USOC

Report Card: Auto Manufacturers

Max Muhleman President Muhleman Marketing T he two best tie-ins to sports that I see are Mercedes-Benz and Subaru. Mercedes has really got a well-thought-out demographic connection with the kind of sports that it chooses to tie in with, like tennis and golf, and Subaru is ...

Tags: Colleges, Daimler AG, Ford, Golf, Motorsports, NCAA, Olympics

Visa wins big at the track

Visa’s Triple Crown program has been a staple of thoroughbred racing since 1996. The banks that own Visa send out statements asking for billions monthly from its 290 million U.S. account holders. Yet Visa has been trying to give away $5 m ...

Tags: Baseball, Football, Horse Racing, Motorsports, NASCAR, NBC, New York Yankees, NFL, Olympics, Visa

U.S. team going back to its Roots

C anadian apparel maker Roots will be unveiled as the U.S. Olympic Team's official supplier of ceremony wardrobes on Friday at a media event in New York. The Roots agreement will run through 2008, covering the Athens Games next summer, the 2006 Olympic Winter Games in Turin, Italy, ...

Tags: IOC, Marketing and Sponsorship, NBC, Olympics, USOC

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