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Coast to Coast

Published in SportsBusiness Journal on 09 / 15 / 14

AUBURNDALE, FLA. Rugby finals call Florida home NDP Championships, a division of Kroenke Sports & Entertainment, reached a three-year agreement with Polk County, Fla., to host The Sevens Championship, the first youth and high school rugby sevens North American championship tournament, at L...

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02/25/02
Instant heroes rake in thousands

Kelly Clark won gold early, then had nearly two weeks to cash in. Some medal-winning U.S. athletes were earning as much as $50,000 a day through appearance fees during the Olympic Games in a lucrative cottage industry that pops up every two years and disappears when t ...

Tags: McDonald's Corp., Octagon Group, Olympics, Salt Lake 2002, Samsung

02/25/02
Pepsi mounts marketing ambush

The only ambush marketing that caused any real stir at the 2002 Winter Olympics was Pepsi's sponsorship of two entertainment spaces in Salt Lake City, particularly an extreme sports extravaganza called the "Mountain Dew Ice Village." The 200,000-square-foot indoor and outdoor park targeted y ...

Tags: Best Buy, Olympics, PepsiCo, Salt Lake 2002

02/18/02
Games provide respite for exec

N o one in Salt Lake City is more elated that the Olympic Winter Games are happening across northern Utah — and no one will be more saddened to see the event and its many visitors leave — than a 43-year-old software executive named Dave Johnson . ...

Tags: Olympics, This Week's Issue, Visa

02/18/02
Apparel maker's sales up 400%

Figure skater Michelle Kwan and President George W. Bush sported the Roots names on U.S. team items. Canadian apparel maker Roots expects to sell at least $25 million worth of U.S. Olympic Team licensed m ...

Tags: Adidas, Olympics, Reebok, Salt Lake 2002

02/18/02
Games attractions

GAMES ATTRACTIONS: Olympic sponsors have set up giant interactive exhibits at the Salt Lake Olympic Square, an open area between the Delta Center and the Olympic Medals Plaza in Salt Lake City. At far left, the "Coca-Cola On Ice" tent offers a taste of the Olympic experience like bob ...

Tags: Olympics, Salt Lake 2002

02/18/02
Olympic 'stories' build drama

A ll right, I'll say it. Someone has to. Bring back the "Up Close and Personals." No, not the flowery, maudlin features that stained NBC's coverage of the Sydney Olympics. But the engrossing personal profiles that were the hallmark of ABC's Olympic broadcasts of yesteryear. Deploye ...

Tags: NBC, Olympics, Salt Lake 2002

02/18/02
Garrett name visible at Games

Garrett products have been used at previous sites, such as Sydney, and all the way back to L.A. The sponsor that may be getting the most brand exposure at the Olympic Games is a little-known company out of Garland, Texas, called Garrett Electronics Inc. ...

Tags: Olympics, Salt Lake 2002

02/18/02
SFX ices figure-skating division

S FX has sent letters to about 20 figure-skating clients, including Olympic medal favorites, to say that the company no longer represents skaters. SFX sent the letters just before the Olympics started, said Rocky Marval , formerly the company's vice president for skating. The ...

Tags: Clear Channel Communications Inc., Labor and Agents, Los Angeles Dodgers, Magicworks Entertainment Inc., MLB, Octagon Group, Olympics

02/18/02
USOC caters to big donors

The Olympic Winter Games experience typically means large-scale logistics, lines at security checkpoints and big crowds. But there is an alternative. In return for $100,000 or more, the U.S. Olympic Committee is seeing to it that certain people can avoid some of the frenzy in and around Salt ...

Tags: Olympics, Salt Lake 2002

02/18/02
NHL's Olympic future in question

The U.S. Olympic hockey team may be playing for more than a gold medal in Salt Lake City. Its finish may indirectly determine whether the NHL ever participates in the Olympics again. After a messy week in which players from smaller hockey-playing countries groaned because they could not pa ...

Tags: Carolina Hurricanes, NHL, Olympics, Salt Lake 2002, San Jose Sharks

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