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Rule 40 waivers in play for ’18 Winter Games

Published in SportsBusiness Journal on 03 / 27 / 17

The Olympics’ new rules granting non-sponsors limited permission to advertise with Olympians during the Games will survive in their present form for the 2018 cycle, the first time winter athletes will see a change. Last week, both the International Olympic Committee and U.S. Olympic Committ...

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