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NGBs to soon have new generation of leaders

Published in SportsBusiness Journal on 05 / 22 / 17

The U.S. Olympic Committee’s top executive ranks have been stable since 2010, but the leadership of Team USA is nonetheless undergoing major changes this year. USA Swimming is searching for a new leader after the death in Ap...

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04/25/16
Marketing Missy Franklin

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Tags: Olympics, Labor and Agents

04/25/16
Missy Franklin sponsors jumping aboard

A list of Missy Franklin’s marketing deals heading into Rio: ■ Speedo — Franklin is a member of Team Speedo after signing her first professional contract with the swimsuit brand in mid-2015. In addition to participating in the brand’s December launch of its 2016 competition ...

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04/25/16
Bud to use Manhattan mural to hype Games

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Tags: Olympics

04/25/16
Ring Monitor offers sponsors insight

Editor’s note: This story is revised from the print edition. International marketers were stunned when Banco Bradesco paid more than $320 million in 2011 to sponsor the 2016 Rio Games, more than what the International Olympic Committee charged at the time for worldwide Olympic rights. ...

Tags: Olympics

04/11/16
Ernst & Young sees positives in Rio

Rio 2016 sponsor Ernst & Young faces something of a high-wire act in activating at the Olympics. As the organizing committee’s embedded professional services adviser, Ernst hopes its role in helping deliver the world’s largest sports festival speaks for itself. But with a severe r ...

Tags: Olympics

04/04/16
Deloitte ends IOC talks, renews USOC

Deloitte has renewed its sponsorship of the U.S. Olympic Committee through the 2020 Tokyo Games after walking away from talks over a worldwide marketing rights deal with the International Olympic Committee. The renewed domestic relationship indicates the IOC has set aside hopes of signing a globa ...

Tags: Olympics

03/28/16
NBC plans extra Olympic trials coverage

NBC and NBCSN will air more than 76 hours of Olympic trials coverage this year, a 13 percent increase over 2012. The trials schedule, set to be released today, includes the usual heavy dose of women’s gymnastics, track and field, and swimming June 24-July 10 on both the cable and broadcast ...

Tags: Media, Olympics

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KT Tape sticks with Games in bigger way

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Tags: Marketing and Sponsorship, Olympics

03/28/16
USOC expands push into social media

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Tags: Olympics

03/21/16
Visa reorg leaves Fort on the outside

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Tags: Olympics

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