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Longer ‘Road to Rio’ fills calendar with sponsors

Published in SportsBusiness Journal on 05 / 25 / 15

The Olympic marketing season will start earlier than ever because the U.S. Olympic Committee keeps finding sponsors willing to underwrite a longer promotional tour leading up to the Rio Games. Liberty Mutual Insurance has signed a deal to return as presenting partner of the Road to Rio tour, whic...

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04/15/13
NBC gathers athletes for Sochi promo

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04/15/13
Nike nears deal with figure skater

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04/08/13
USOC plans foundation for fundraising

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04/01/13
Reservations about Sochi hotels

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03/25/13
Visa cutting back on U.S. Olympic sports

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03/25/13
Olympians settle with Samsung

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