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For your year-in-review consideration: USA Swimming campaigns to make sure listmakers recall Rio

Published in SportsBusiness Journal on 11 / 28 / 16

When the wrap-ups of 2016 are written, USA Swimming won’t count on the Rio Olympics to speak for itself. Sensing intense competition for space in the media’s year-end collection of top 10 lists and year-in-review roundups, the governing body has launched a public relations campaign to...

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