Featured Story

NBC readies year-out efforts for Games

Published in SportsBusiness Journal on 07 / 27 / 15

NBC will start promoting its coverage of the 2016 Summer Olympics on Aug. 5 with a 60-second spot slated to run across the NBCUniversal-Comcast universe, precisely one year before the Rio opening ceremony. Viewers won’t see much more from NBC about the Olympics for months, said NBC Sports G...

Read More

Tags: Olympics

More Stories

TV rights push IOC revenue to record

The London Games were the most lucrative in the International Olympic Committee’s history, delivering $900 million more in broadcast rights fees worldwide than the organization received during the 2008 Beijing Games. The Sum ...

Tags: Olympics

USOC to pitch digital deals

The U.S. Olympic Committee’s push to sell digital advertising to non-Olympic sponsors begins in earnest this week at the organization’s first “newfront,” a presentation of advertising inventory on teamusa.org to some 300 media buyers in New York. The presentation, which wi ...

Tags: Olympics

Stakes high in IOC race

When Dick Pound ran for president of the International Olympic Committee in 2001, he rarely traveled. His campaign depended primarily on phone calls to members and brief meetings at IOC gatherings. Twelve years later, the campaign for IOC president looks far different. The six competitors — ...

Tags: Olympics

IOC’s presidential candidates

Thomas Bach ■ Nation: Germany ■ Age: 59 ■ IOC member since: 1991 ■ Sports career: Gold medalist in fencing at the 1976 Montreal Games; president of the German Olympic Sports Confederation ...

Tags: Olympics

USOC and IOC bridge digital divide

The U.S. Olympic Committee struck a digital licensing agreement with the International Olympic Committee, defining for the first time the types of archival Olympic footage it can feature on its Team USA website and YouTube channel. The agreement, which runs through 2040, gives the USOC the right ...

Tags: Olympics

IOC, GlaxoSmithKline discuss TOP deal

GlaxoSmithKline is in advanced negotiations with the International Olympic Committee about joining the organization’s worldwide sponsorship program. The U.K.-based pharmaceutical company would become the first new member of the IOC’s prestigious TOP (The Olympic Partner) program in th ...

Tags: Olympics

Stanford fundraiser joins foundation

The U.S. Olympic Committee has hired Stanford University fundraiser and former assistant athletic director Jon Denney to be its new chief development officer. Denney will be tasked with building a new foundation that is expected to raise more than $50 million by 2016 to support the USOC and athle ...

Tags: Olympics

NBC won’t team with YouTube at Sochi

NBC Sports Group teamed with YouTube to show digital footage of the London Games, but they won’t be working together again in Sochi, Russia. The Olympic rights holder decided not to partner with YouTube again for Olympics coverage online. ...

Tags: Olympics

NHL Net to access players in Sochi

The NHL has secured initial approval from Olympic broadcast rights holders CBC and NBC for access to players for the NHL Network at hockey venues during the Sochi Games. Sources said the league is expected to receive the same approvals from the International Olympic Committee and International Ic ...

Tags: Media

Dew Tour to become Olympic qualifier

When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear ...

Tags: Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug