Dew Tour to become Olympic qualifier Digital media lines up for Sochi USA House NBC gathers athletes for Sochi promo Sochi ‘pass’ creates questions, concerns Nike nears deal with figure skater USOC plans foundation for fundraising Reservations about Sochi hotels Visa cutting back on U.S. Olympic sports Olympians settle with Samsung
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Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
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USOC signs Chobani yogurt
Buoyed by rapid growth, Greek yogurt brand Chobani is jumping into sports sponsorship, signing its first-ever agreement with the U.S. Olympic Committee. The USOC signed Chobani, a sports sponsorship newcomer, through the 2014 Soch ...
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USOC enters Olympic year strong
Entering an Olympic year, the U.S. Olympic Committee has added two new sponsors, announced two corporate renewals and seen none of its partners end their support, putting the organization well ahead of its sales efforts over the same periods prior to the 2004 Athens Games and 2008 Beijing Games. ...
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Topps cards to highlight Team USA
For the first time in more than 15 years, U.S. Olympic fans will be able to buy and trade cards featuring Olympians such as Michael Phelps and Hope Solo. Topps, the trading card company, signed a licensing agreement with the U.S. Olympic Commit ...
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Sponsors activate for youth Games
Seven of 11 worldwide Olympic sponsors will roll out marketing efforts in Austria this month in support of the first Winter Youth Olympic Games. Acer, Coca-Cola, Dow, McDonald’s, Procter & Gamble, Samsung and Visa all developed promotional efforts to support the event, which will take ...
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USOC eyes website traffic
The U.S. Olympic Committee is rewriting the rules of its media rights agreements with national governing bodies. Four years ago, as it was preparing to launch a TV network, the organization bought the media rights of 17 NGBs for $70,000 a year. The deals gave the USOC control over the NGBs&rsquo ...
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McDonald's close to TOP extension
McDonald’s is close to finalizing an eight-year extension of its worldwide Olympic sponsorship, ensuring that the restaurant chain will continue serving Olympic athletes for four more Games. The deal, which sources familiar with the negotiations said would be announced in the coming weeks, ...
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USOC funding strategy worries small NGBs
The performance of U.S. athletes in London will be worth more than just gold, silver and bronze medals for national governing bodies. The U.S. Olympic Committee plans to base financial aid to national governing bodies on performance, expanding on a strategy that started in the early 2000s and unders ...
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Olympic activation in no hurry
Though last week’s one-year-out date for the London Olympics was greeted with fanfare overseas, most Olympic sponsors are sticking to their traditional marketing timetable and waiting until 2012 to activate in the U.S. Of 21 U.S. Olympic Committee and International Olympic Committee partner ...
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The Olympic trials of Larry Probst
Nearly 400 journalists surged toward U.S. Olympic Committee Chairman Larry Probst and Chicago 2016 Chairman Pat Ryan in the lobby of the Copenhagen, Denmark, convention center. It was October 2009, and the duo were minutes removed from seeing the International Olympic Committee reject Chicago’s bid to host the 2016 Olympics.
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NBC begins Olympics ‘roadblock’
NBC will kick off its Olympic marketing efforts Wednesday with a 60-second promo that will run across all of NBC’s TV channels. The “roadblock” will occur via all 20 NBCUniversal channels, plus its regional sports networks, at 8 p.m. — exactly one year from the start of th ...
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