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‘Human skills ... of the highest order’

04 / 07 / 14

Shortly before his visit to Tokyo last November, International Olympic Committee President Thomas Bach requested that the Japanese Olympic Committee organize an event with top executives from companies such as Toyota and Panasonic. Japan’s Olympic committee president, Tsunekazu Takeda, reached...

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12/10/12
Plant reflects on USOC time

Mike Plant this month will step down as a member of the U.S. Olympic Committee board of directors, bringing an end to an eight-year term as one of two representatives of the national governing bodies to the board. He served during a tumultuous pe ...

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11/19/12
USOC changes logo by adding flag

The U.S. Olympic Committee is retiring the USA five-ring logo that sponsors have featured on products ranging from beer to yogurt to shampoo during the last 25 years. The organization will require sponsors to use a new mark featuring the U.S. flag and the Olympic rings to identify their support ...

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11/19/12
USOC extends ad packages to nonsponsors

The U.S. Olympic Committee for the first time has begun selling annual advertising packages to sponsors and nonsponsors across its digital network of 22 websites, which includes teamusa.org and a host of national governing bodies. The organization is offering three packages that range in price fr ...

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11/19/12
BMW: USOC deal drives strong sales

BMW’s promotion of “Drive for Team USA” events around the London Games helped it sell more than 6,000 new cars. More than 300 dealerships nationwide participated in the promotion, sending fliers to prospective BMW buyers offering them a chance to attend a special test-drive even ...

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11/05/12
USOC sets Olympic retail sales record

The U.S. Olympic Committee this year generated more than $115 million in retail sales around the London Games, exceeding its goal of $100 million and setting a record for an international Olympics. The black Nike hoodie brought in ...

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09/24/12
USOC looks to boost fundraising

In an effort to increase revenue over the next four years, the U.S. Olympic Committee is hoping to double its Olympic-year fundraising haul. USOC Chief Executive Officer Scott Blackmun told Olympic constituents gathered at last week’s U.S. Olympic Assembly that fundraising is the area where ...

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09/10/12
Blackmun’s gold-medal performance

The day after the London Olympics ended, U.S. Olympic Committee CEO Scott Blackmun replied to a senior staff email with simple and succinct praise for the organization’s work. “Everybody … on the team amazed me with your selfless commitment to perfect execution. Bravo,” B ...

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09/03/12
Sponsors extend support to Paralympics

For the first time, all of the International Olympic Committee’s worldwide sponsors signed on to support the Summer Paralympics, and all 24 sponsors of London 2012 are activating during the event as well. The sponsorship support is a breakthrough for the International Paralympic Committee a ...

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09/03/12
Allstate not planning to renew with USOC

Allstate plans to discontinue its sponsorship of Team USA, becoming the first U.S. Olympic Committee sponsor this year to forgo renewing its partnership. Sources familiar with the company’s plans said the insurer made the decision before the London Games. The company has been the official i ...

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08/20/12
Olympics golden for marketing agencies

Two U.S.-based global sports marketing firms, Wasserman Media Group and Octagon, posted their own impressive performances at the London Olympics, representing athletes who took home a combined 53 Olympic medals, 34 of them gold. ...

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