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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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03/25/13
USOC plans ‘efficient’ bid process

The U.S. Olympic Committee plans to forgo a formal domestic bidding process for the 2024 Olympics and select a potential bid city by the end of 2014, CEO Scott Blackmun said. “We want it to be as informal and efficient as possible,” Blackmun said, noting that Chicago spent more than $ ...

Tags: Olympics

02/11/13
Kellogg’s to feature roster of nine

U.S. Olympic Committee sponsor Kellogg’s last week announced a roster of nine Olympians and Sochi 2014 hopefuls that it will feature in marketing and promotions around the Sochi Games. The company signed snowboarder Gretchen Bleiler, figure skater Kristi Yamaguchi, 1980 U.S. hockey team mem ...

Tags: Olympics

02/11/13
USG Corp. to sponsor Team USA

Chicago-based building products manufacturer USG Corp. has signed on to sponsor Team USA ahead of the Sochi and Rio Games. USG didn’t return calls seeking comment, and the U.S. Olympic Committee declined to comment. But two industry sources said that the deal is expected to be announced lat ...

Tags: Olympics

02/04/13
Road to Sochi includes tour, TV

The U.S. Olympic Committee this week will launch its second, multi-dimensional marketing campaign ahead of an Olympic Games. The Road to Sochi initiative, which follows the successful Road to London campaign, includes a special telecast of winter sports on NBC Sports Network and Universal Sports, ...

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01/14/13
Kellogg’s to hit the slopes with USSA

Kellogg’s plans to make skiing and snowboarding a focus of its Olympic marketing efforts ahead of the 2014 Sochi Games. The U.S. Olympic Committee sponsor recently signed a 16-month agreement with the U.S. Ski & Snowboard Association that makes its Kellogg’s brand the official bre ...

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01/14/13
USOC hires M&C Saatchi for PR work

The U.S. Olympic Committee named M&C Saatchi its first public relations agency of record. M&C Saatchi beat out Weber Shandwick, Ketchum and Edelman’s Matter agency, which all vied for the job in a formal pitch process held late last year. The USOC had worked with all of the agencies ...

Tags: Olympics

12/10/12
Plant reflects on USOC time

Mike Plant this month will step down as a member of the U.S. Olympic Committee board of directors, bringing an end to an eight-year term as one of two representatives of the national governing bodies to the board. He served during a tumultuous pe ...

Tags: Olympics

11/19/12
USOC changes logo by adding flag

The U.S. Olympic Committee is retiring the USA five-ring logo that sponsors have featured on products ranging from beer to yogurt to shampoo during the last 25 years. The organization will require sponsors to use a new mark featuring the U.S. flag and the Olympic rings to identify their support ...

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11/19/12
USOC extends ad packages to nonsponsors

The U.S. Olympic Committee for the first time has begun selling annual advertising packages to sponsors and nonsponsors across its digital network of 22 websites, which includes teamusa.org and a host of national governing bodies. The organization is offering three packages that range in price fr ...

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11/19/12
BMW: USOC deal drives strong sales

BMW’s promotion of “Drive for Team USA” events around the London Games helped it sell more than 6,000 new cars. More than 300 dealerships nationwide participated in the promotion, sending fliers to prospective BMW buyers offering them a chance to attend a special test-drive even ...

Tags: Olympics

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