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Doubts persist on future of virtual reality

Published in SportsBusiness Journal on 01 / 15 / 18

Intel used CES to outline ambitious VR plans for the Winter Olympics. Photo by: INTEL The experience delivered through virtual reality is just that, a simulated re-creation of some other place. But...

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Tags: Technology, Olympics

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‘Other’ football joins the club

The International Federation of American Football was accepted as a provisional member of the General Association of International Sports Federations, whose 99 members already include the world governing bodies of baseball, basketball and ice hockey, and all the other Summer and Winter Ol ...

Tags: Audi, Olympics, Soccer

High price, risk await rights winner

For the four giant media companies bidding on 2010 and 2012 Olympic rights at meetings in Switzerland this week, the process is sort of like going to battle with kamikaze fighters, while trying to resist your own suicidal tendencies. They know that each of the combatants, incumbent G ...

Tags: ABC, ESPN, GE, IMG, IOC, NBC, News Corp, Olympics

IOC decision may come quickly

A scant two days may pass from the moment the first media company makes its presentation to the International Olympic Committee to when a winning bidder is granted the media rights to the 2010 and 2012 Olympic Games. That's because the meetings in Lausanne, Switzerland, this week are the cul ...

Tags: IMG, IOC, Olympics

Bidding for the Olympics

The following provides snapshot profiles of the four media companies bidding for the TV rights for the 2010 and 2012 Olympics. The properties listed, especially for Web operations, are those properties designated by the companies in financial documents as revenue sources. Each company has ...

Tags: ABC, ESPN, Fox, GE, MTV, NBC, Nickelodeon, Olympics

Olympic TV rights discussion

Dowley "I think the big issue is going to be the mixture of terrestrial, satellite and pay-per-view as the media opportunities proliferate into more choices. I think NBC will continue to be the entity in this country because they've ...

Tags: ABC, ESPN, Football, Fox, NBC, Olympics

Through the years with a pioneer

1930 — Born Nov. 6 in Chicago 1951 — Graduates from the College of William and Mary with a degree in French Nicklaus (left), Palmer in ’64 1954 — Graduates from Yale University Law School ...

Tags: ABC, Baseball, Cintas, ESPN, Football, Formula One, General Mills, Golf, Hockey, IMG, Indianapolis Colts, IOC, Merrill Lynch, Motorsports, NASCAR, New York Yankees, NHL, Olympics, Soccer, Texaco, UPS, Visa

IOC moves toward in-house agency

In an abrupt reversal of strategy, the International Olympic Committee acquired Atlanta-based marketing services agency Meridian Management only seven months after saying the two would part ways. Under terms of a multimillion-dollar buyout of Meridian, in which the IOC held a 25 percent st ...

Tags: IOC, Olympics

2010 World Cup bid increased

South Africa continues to send a loud message of corporate support and sponsorship potential to FIFA in the race to host the 2010 soccer World Cup. Castle Lager beer is investing $1.27 million in sponsorship of the South Africa Bid Company 2010. Telephone companies Vodacom and Telk ...

Tags: English Premier League, FIFA, Olympics, PricewaterhouseCoopers, Soccer

Nike nears sponsorship with USOC

Nike is close to signing a sponsorship deal with the U.S. Olympic Committee, a move that would end years of Olympic ambushing by the acknowledged master of that marketing genre. Sources said the proposed deal would split the USOC's apparel rights for the first time. Under the pending deal ...

Tags: Adidas, Hockey, Olympics, Soccer, USOC, Wieden Kennedy

Turner takes a pass on Olympics

Turner Broadcasting will not bid on television rights to the Olympics in 2010 and 2012 because it could not guarantee the required amount of coverage on a broadcast network. The remaining bidders are incumbent General Electric (NBC, CNBC, MSNBC and Telemundo), News Corp. (Fox, FX and Fox S ...

Tags: ABC, ESPN, Fox, GE, IOC, NBC, Olympics

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