Featured Story

Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

Read More

Tags: Colleges

More Stories

02/25/02
Grad students get on-site education

Thirty-two graduate students from George Washington University's sports management and events program got a big boost for their education — and possibly for their careers — when they went behind the scenes at the 2002 Winter Olympics. Professor Lisa Delpy Neirotti set up 35 spea ...

Tags: Olympics, Salt Lake 2002

02/25/02
Primedia buy broadens reach

M & A Spotlight: Primedia Primedia is best known for mainstream magazine titles like New York and Seventeen. It had drawn attention, and so ...

Tags: NBC, Octagon Group, Olympics, Primedia Inc., Special Report, Time Warner

02/25/02
IOC, clean up judging system

As the Salt Lake City vote-buying scandal erupted, the Olympic community sought to immunize the athletic competition itself from the taint of political gamesmanship among cities competing to host the Games. The Olympic Games are about the competition between athletes, it wa ...

Tags: ESPN, NFL, Olympics, Opinion

02/25/02
The Games never stop

R ight now, it doesn't matter that Mark Lewis led one of the most incredible sales and marketing turnarounds in sports history. As he drives along a gently winding road in the mountains above Salt Lake City, $55 million on the other end of Lewis' cell phone is angry about a deci ...

Tags: Anheuser-Busch Cos., NBC, Olympics, Panasonic, PepsiCo, Salt Lake 2002

02/25/02
Skating world loves good scandal

The judging scandal that erupted early and lingered throughout Salt Lake City's Olympic figure skating competition was bad news for a few individuals but potentially great news for the sport's standing among marketers and advertisers. As first proved in 1994 when Olympian Nancy Kerrigan wa ...

Tags: ABC, ESPN, NBC, Olympics, Salt Lake 2002, State Farm, Visa

02/25/02
Instant heroes rake in thousands

Kelly Clark won gold early, then had nearly two weeks to cash in. Some medal-winning U.S. athletes were earning as much as $50,000 a day through appearance fees during the Olympic Games in a lucrative cottage industry that pops up every two years and disappears when t ...

Tags: McDonald's Corp., Octagon Group, Olympics, Salt Lake 2002, Samsung

02/25/02
Pepsi mounts marketing ambush

The only ambush marketing that caused any real stir at the 2002 Winter Olympics was Pepsi's sponsorship of two entertainment spaces in Salt Lake City, particularly an extreme sports extravaganza called the "Mountain Dew Ice Village." The 200,000-square-foot indoor and outdoor park targeted y ...

Tags: Best Buy, Olympics, PepsiCo, Salt Lake 2002

02/18/02
Games provide respite for exec

N o one in Salt Lake City is more elated that the Olympic Winter Games are happening across northern Utah — and no one will be more saddened to see the event and its many visitors leave — than a 43-year-old software executive named Dave Johnson . ...

Tags: Olympics, This Week's Issue, Visa

02/18/02
Apparel maker's sales up 400%

Figure skater Michelle Kwan and President George W. Bush sported the Roots names on U.S. team items. Canadian apparel maker Roots expects to sell at least $25 million worth of U.S. Olympic Team licensed m ...

Tags: Adidas, Olympics, Reebok, Salt Lake 2002

02/18/02
Games attractions

GAMES ATTRACTIONS: Olympic sponsors have set up giant interactive exhibits at the Salt Lake Olympic Square, an open area between the Delta Center and the Olympic Medals Plaza in Salt Lake City. At far left, the "Coca-Cola On Ice" tent offers a taste of the Olympic experience like bob ...

Tags: Olympics, Salt Lake 2002

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug