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IOC-McD’s divorce a long time coming

Published in SportsBusiness Journal on 06 / 26 / 17

McDonald's had a heavy on-site presence during the 2012 London Games. Photo by: GETTY IMAGES Despite sharing a classic sports marketing marriage, McDonald’s and the International Olympic Comm...

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USOC must embrace change

T he U.S. Olympic Committee as it exists today might thrive in a compact, socialist nation in which identifying, training and supporting world-class athletes was a wholly centralized process. But under the largely decentralized American system, the current USOC is not only incre ...

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AVP tour adds Aquafina

B orn 20 years ago and in bankruptcy protection as recently as 1998, the AVP Pro Beach Volleyball Tour will reach break-even by the end of this season, according to president and commissioner Leonard Armato . The tour recently added PepsiCo 's Aquafina bottled water brand as a " ...

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U.S. Olympic team sponsors

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Tags: Allstate, BlueCross BlueShield, Chevron, Kellogg, Office Depot, Olympics, Swatch, United Airlines, USOC

USOC leadership through the years

E xecutives filling the top posts of the U.S. Olympic Committee have come, and gone, much more quickly in recent years than the overall history of the organization would indicate. Since the USOC was founded in 1894, 23 individuals have served as its president. In the 92 years running up ...

Tags: Olympics, USOC

Despite ills, Olympics retain shine

The Olympic rings seem to be coated with Teflon when it comes to Olympic scandals. An epic blizzard roared through Colorado last month just as spring was scheduled to arrive. It was a fitting end to the U.S. Olympic Committee's long, ...

Tags: Adidas, Chevron, General Mills, IMG, IOC, NBC, Olympics, USOC

USOC to cut positions, freeze raises

Under pressure to demonstrate restored fiscal credibility, U.S. Olympic Committee leadership will cut jobs, freeze raises and overhaul its compensation structure, a senior managing director said. Stung by criticism that too much of its budget is chewed up by operational costs at the headqu ...

Tags: NBC, Olympics, USOC

Hartford finds U.S. Paralympics fit

The Hartford has struck a two-year sponsorship deal making it the first founding partner of the U.S. Paralympics. In signing the low-seven-figure pact, The Hartford continues a tradition of supporting opportunities for disabled athletes. The insurer has sponsored a number of athletes with ...

Tags: Allstate, Olympics, USOC, Visa

NYC 2012 not fazed by scandal

No one would have blamed NYC2012 President Daniel Doctoroff for being a little tense leading up to last month's visit to New York by International Olympic Committee President Jacques Rogge. After all, Doctoroff is trying to woo the international authority on behalf of a country seemingly o ...

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Opinions vary on USOC sponsors

The recent U.S. Olympic Committee executive scandals are as ugly as any in recent sports memory, unless you consider the International Olympic Committee scandals of four years ago. Either way, you have to wonder why do IOC and USOC sponsors stick around? And why have they been so silent dur ...

Tags: IOC, John Hancock, Olympics, USOC, Visa

Future USOC leaders?

The following individuals have been identified by USOC observers as potential candidates for CEO of the organization. Michael B. Lenard Current position: Managing director of private equity, William E. Simon & Sons Olympic experience: Former vice president, USOC ...

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