Featured Story

Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

Read More

Tags: Media

More Stories

02/25/02
2012 bid chiefs study security

In most moments, they were tourists — just like all the other folks in Salt Lake City waiting in security lines at competition venues. To those who knew better, the representatives of the four U.S. markets bidding for the 2012 Olympics were at work, absorbing every minute detail they co ...

Tags: Olympics, Salt Lake 2002

02/25/02
Medals put agent in sprint mode

It is almost midnight on Wednesday, and Keith Kreiter has spent the last 12 hours holding his cell phone with one hand and pinching himself with the other. He could hardly have dreamed of having a better day at the 2002 Winter Games. Early that afternoon, two of the athletes he represents i ...

Tags: Olympics, Salt Lake 2002

02/25/02
Grad students get on-site education

Thirty-two graduate students from George Washington University's sports management and events program got a big boost for their education — and possibly for their careers — when they went behind the scenes at the 2002 Winter Olympics. Professor Lisa Delpy Neirotti set up 35 spea ...

Tags: Olympics, Salt Lake 2002

02/25/02
Primedia buy broadens reach

M & A Spotlight: Primedia Primedia is best known for mainstream magazine titles like New York and Seventeen. It had drawn attention, and so ...

Tags: NBC, Octagon Group, Olympics, Primedia Inc., Special Report, Time Warner

02/25/02
IOC, clean up judging system

As the Salt Lake City vote-buying scandal erupted, the Olympic community sought to immunize the athletic competition itself from the taint of political gamesmanship among cities competing to host the Games. The Olympic Games are about the competition between athletes, it wa ...

Tags: ESPN, NFL, Olympics, Opinion

02/25/02
The Games never stop

R ight now, it doesn't matter that Mark Lewis led one of the most incredible sales and marketing turnarounds in sports history. As he drives along a gently winding road in the mountains above Salt Lake City, $55 million on the other end of Lewis' cell phone is angry about a deci ...

Tags: Anheuser-Busch Cos., NBC, Olympics, Panasonic, PepsiCo, Salt Lake 2002

02/25/02
Skating world loves good scandal

The judging scandal that erupted early and lingered throughout Salt Lake City's Olympic figure skating competition was bad news for a few individuals but potentially great news for the sport's standing among marketers and advertisers. As first proved in 1994 when Olympian Nancy Kerrigan wa ...

Tags: ABC, ESPN, NBC, Olympics, Salt Lake 2002, State Farm, Visa

02/25/02
Instant heroes rake in thousands

Kelly Clark won gold early, then had nearly two weeks to cash in. Some medal-winning U.S. athletes were earning as much as $50,000 a day through appearance fees during the Olympic Games in a lucrative cottage industry that pops up every two years and disappears when t ...

Tags: McDonald's Corp., Octagon Group, Olympics, Salt Lake 2002, Samsung

02/25/02
Pepsi mounts marketing ambush

The only ambush marketing that caused any real stir at the 2002 Winter Olympics was Pepsi's sponsorship of two entertainment spaces in Salt Lake City, particularly an extreme sports extravaganza called the "Mountain Dew Ice Village." The 200,000-square-foot indoor and outdoor park targeted y ...

Tags: Best Buy, Olympics, PepsiCo, Salt Lake 2002

02/18/02
Games provide respite for exec

N o one in Salt Lake City is more elated that the Olympic Winter Games are happening across northern Utah — and no one will be more saddened to see the event and its many visitors leave — than a 43-year-old software executive named Dave Johnson . ...

Tags: Olympics, This Week's Issue, Visa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug