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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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03/11/02
TV ignores these Olympians

O ne of the greatest of all international sporting events, the Winter Olympic Games was filled with great performances and wonderful stories. People from all the nations represented have plenty to be proud about. Although Salt Lake City may be ready to breathe a sigh of relief, ...

Tags: ESPN, Olympics, Opinion, WNBA

03/04/02
Nielsen Weekly Sports Ranking

The Winter Olympics on NBC dominated the top 10 network sports telecasts while NASCAR on TNT landed the top spot in the cable sports telecasts. The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 2/11/02 to 2/17/02.

Tags: Basketball, Los Angeles Lakers, Motorsports, NASCAR, NBA, NBC, Olympics, Time Warner, Washington Wizards

03/04/02
Bobsledders join SFX, eye TV

J ill Bakken and Vonetta Flowers , the American bobsledders who emerged as surprise gold medalists during the Salt Lake Olympic Winter Games, entered into a representation agreement with SFX Sports only a few days after their Feb. 19 victory. Their age ...

Tags: IMG, Marketing and Sponsorship, Olympics, SFX

03/04/02
Recycle those Olympic memories

T he man who said that those who can't remember the past are doomed to repeat it was only partially right. People with good memories can't forestall reruns. Such was the case in the just-concluded Winter Olympics. That fest's main lessons stirred feelings of déjà ...

Tags: Boxing, Hockey, NHL, Olympics, Opinion

03/04/02
Olympics may spawn NHL rule

Team Canada celebrates during the gold-medal match. The legacy of the NHL's Olympic involvement won't be apparent next week, next month or even next year, said league Commissioner Gary Bettman, but the league emerged from its 12-day Olympic hiatus w ...

Tags: Hockey, IOC, NBC, NHL, Olympics, This Week's Issue

03/04/02
Visa to run Paralympics ads

Visa put Paralympics billboards where its Olympics billboards had been around Salt Lake City. Longtime Olympics sponsor Visa is putting together its first marketing push for the lesser-known Paralympics. ...

Tags: NBC, Olympics, This Week's Issue, Visa

03/04/02
Keep winter sports after Games

T wo-thirds of all Americans watched the Salt Lake Winter Olympics over their 17-day run. More than $180 million was spent on tickets. And yet now that the Games are over, most of the sports that formed the Games will rarely be competed on American soil and almost never be ...

Tags: ABC, ESPN, Motorsports, NASCAR, NBA, NBC, Olympics, Opinion, Soccer

03/04/02
Skater Hughes to top $1M

Figure skater Sarah Hughes is the only U.S. athlete who stands to earn more than $1 million in new endorsement income after the Olympics, experts say, and only a handful can expect to reap substantial interest from corporate America . ...

Tags: Edge Sports International, IMG, Octagon Group, Olympics, Other News, SFX

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