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Olympic deals shift even more to superstars

Published in SportsBusiness Journal on 10 / 09 / 17

Bobsledder Elana Meyers Taylor (left), with Lauryn Williams, says she understands why brands are careful in the social media age and its instant communication. GETTY IMAGES The consolidation of Olymp...

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Olympic TV rights discussion

Dowley "I think the big issue is going to be the mixture of terrestrial, satellite and pay-per-view as the media opportunities proliferate into more choices. I think NBC will continue to be the entity in this country because they've ...

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Through the years with a pioneer

1930 — Born Nov. 6 in Chicago 1951 — Graduates from the College of William and Mary with a degree in French Nicklaus (left), Palmer in ’64 1954 — Graduates from Yale University Law School ...

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IOC moves toward in-house agency

In an abrupt reversal of strategy, the International Olympic Committee acquired Atlanta-based marketing services agency Meridian Management only seven months after saying the two would part ways. Under terms of a multimillion-dollar buyout of Meridian, in which the IOC held a 25 percent st ...

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2010 World Cup bid increased

South Africa continues to send a loud message of corporate support and sponsorship potential to FIFA in the race to host the 2010 soccer World Cup. Castle Lager beer is investing $1.27 million in sponsorship of the South Africa Bid Company 2010. Telephone companies Vodacom and Telk ...

Tags: English Premier League, FIFA, Olympics, PricewaterhouseCoopers, Soccer

Nike nears sponsorship with USOC

Nike is close to signing a sponsorship deal with the U.S. Olympic Committee, a move that would end years of Olympic ambushing by the acknowledged master of that marketing genre. Sources said the proposed deal would split the USOC's apparel rights for the first time. Under the pending deal ...

Tags: Adidas, Hockey, Olympics, Soccer, USOC, Wieden Kennedy

Turner takes a pass on Olympics

Turner Broadcasting will not bid on television rights to the Olympics in 2010 and 2012 because it could not guarantee the required amount of coverage on a broadcast network. The remaining bidders are incumbent General Electric (NBC, CNBC, MSNBC and Telemundo), News Corp. (Fox, FX and Fox S ...

Tags: ABC, ESPN, Fox, GE, IOC, NBC, Olympics

Olympic athletes are the Games

C ontrary to public perception, the U.S. Olympic Committee does not produce Olympic teams. It does, however, collect all of the Olympic money! Each summer and winter team is produced by the national governing body (NGB) for the sport involved. The current USOC was created by the Ama ...

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ConAgra inks Winston Banquet deal

C onAgra is upping its NASCAR involvement to unprecedented levels, with a multimillion-dollar deal that secures title sponsorship of the Oct. 5 Winston Cup race at International Speedway Corp. 's Kansas Speedway. For the next four races, the event will be known as the Banquet ...

Tags: Chicago Bears, Football, Green Bay Packers, IMG, Marketing and Sponsorship, Motorsports, NASCAR, NBC, New York Yankees, NFL, Olympics, PepsiCo

SI/Time explore Athens options

A t least one global Olympic sponsor is seeking protection from cancellation or dramatic reduction of on-site hospitality in Athens next year if a terrorist incident occurs near the time of the Olympic Games. Sports Illustrated/Time is "exploring several insurance options for Athe ...

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