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Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

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Tags: Media

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03/04/02
Recycle those Olympic memories

T he man who said that those who can't remember the past are doomed to repeat it was only partially right. People with good memories can't forestall reruns. Such was the case in the just-concluded Winter Olympics. That fest's main lessons stirred feelings of déjà ...

Tags: Boxing, Hockey, NHL, Olympics, Opinion

03/04/02
Olympics may spawn NHL rule

Team Canada celebrates during the gold-medal match. The legacy of the NHL's Olympic involvement won't be apparent next week, next month or even next year, said league Commissioner Gary Bettman, but the league emerged from its 12-day Olympic hiatus w ...

Tags: Hockey, IOC, NBC, NHL, Olympics, This Week's Issue

03/04/02
Visa to run Paralympics ads

Visa put Paralympics billboards where its Olympics billboards had been around Salt Lake City. Longtime Olympics sponsor Visa is putting together its first marketing push for the lesser-known Paralympics. ...

Tags: NBC, Olympics, This Week's Issue, Visa

03/04/02
Keep winter sports after Games

T wo-thirds of all Americans watched the Salt Lake Winter Olympics over their 17-day run. More than $180 million was spent on tickets. And yet now that the Games are over, most of the sports that formed the Games will rarely be competed on American soil and almost never be ...

Tags: ABC, ESPN, Motorsports, NASCAR, NBA, NBC, Olympics, Opinion, Soccer

03/04/02
Skater Hughes to top $1M

Figure skater Sarah Hughes is the only U.S. athlete who stands to earn more than $1 million in new endorsement income after the Olympics, experts say, and only a handful can expect to reap substantial interest from corporate America . ...

Tags: Edge Sports International, IMG, Octagon Group, Olympics, Other News, SFX

02/25/02
Nielsen Weekly Sports Ranking

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 2/4/02 to 2/10/02.

Tags: Anheuser-Busch Cos., Basketball, Buick, Golf, Motorsports, NASCAR, NBA, NBC, Olympics, Time Warner, Toronto Raptors, Washington Wizards

02/25/02
Agency puts glamour in curling

Canadian curling team skip Kelley Law. The women's Olympic curling quartet from Canada, once considered a sports marketing afterthought, is changing its look in a bid for post-Games marketing opportunit ...

Tags: Olympics, Salt Lake 2002

02/25/02
Canadian pair looking at starting their own tour rather than join ...

T he Canadian ice skating pair that captured the world's attention, and gold medals, during the Salt Lake Winter Olympics is unlikely to capture starring roles this year in either of the two most lucrative skating tours in North America. But they will not be missing in action. ...

Tags: Clear Channel Communications Inc., IMG, Marketing and Sponsorship, Monster.com, Olympics, Samsung

02/25/02
Boarder's comeback golden

Editor's note: The second paragraph of this story is revised from the print edition. O ctagon agent Peter Carlisle says client Chris Klug 's personal story makes his bronze medal as good as gold. Carlisle, Octagon's director of Olympic and extreme sports, signed a multiy ...

Tags: Labor and Agents, NFL, Octagon Group, Olympics

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