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Doubts persist on future of virtual reality

Published in SportsBusiness Journal on 01 / 15 / 18

Intel used CES to outline ambitious VR plans for the Winter Olympics. Photo by: INTEL The experience delivered through virtual reality is just that, a simulated re-creation of some other place. But...

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Tags: Technology, Olympics

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IMG re-examining Stars on Ice

A fter enjoying surges in popularity that fueled growth for a quarter century, figure skating suddenly faces a downward spiral from its apex as an entertainment and television ratings staple. "There is definitely a smaller audience," IMG co-chief executive Bob Kain said du ...

Tags: IMG, Kellogg, Olympics

TOP aspect of Games bid brilliant

(From left) Richard Carrion, chairman of the International Olympic Committee Finance Commission; IOC President Jacques Rogge; NBC Sports Chairman Dick Ebersol; and NBC Television Network President Randy Falco after GE/NBC won the rights to the 2010 and 2012 ...

Tags: ABC, ESPN, Fox, GE, IMG, IOC, NBC, News Corp, Olympics, USOC

New media fuel NHL's TV hopes

Even NHL officials admit that a record-breaking rating for Game 7 of the Stanley Cup Finals will have little impact on the league's television rights negotiations slated to begin this summer. But the league is hoping that by bundling rights to new media, it will have value to a television par ...

Tags: ABC, Anaheim Ducks, Colorado Avalanche, Detroit Red Wings, ESPN, Hockey, New Jersey Devils, NHL, Nielsen Media Research, Olympics, USOC

Caution ruled Olympic bids

The Walt Disney Co. had a revenue-sharing model. News Corp. wanted safeguards against financial risk. But General Electric was determined to settle for nothing less than an unprecedented package of rights that would keep its family of NBC networks as the exclusive home of the Olympic Games ...

Tags: ABC, ESPN, Fox, GE, IOC, NBC, News Corp, Olympics

NBC hopeful on horse ratings

NBC Sports President Ken Schanzer hopes the release of the movie "Seabiscuit" as well as a continued rivalry between modern-day racehorses will boost ratings of the network's Breeders' Cup broadcast in the fall. The Belmont Stakes broadcast, matching Triple Crown contender Funny Cide against ...

Tags: Horse Racing, Motorsports, NASCAR, NBC, Nielsen Media Research, Olympics

Ebersol's legacy: Keep Olympics

We were not surprised when NBC left Lausanne, Switzerland, with the media rights to the 2010 and 2012 Olympics. In the competitive business of television sports programming, you pay what it takes to keep your signature properties. NBC Sports Chairman Dick Ebersol — taking a cue fr ...

Tags: GE, NASCAR, NBA, NBC, NFL, Olympics, Opinion

Sports ad deals on the rise

S ports advertising deals for next season are coming in at mid- to high-single-digit price increases, similar to last year, several media buyers said. Once again, sports is trailing the entertainment programming market, where a record-breaking broadcast "upfront" saw deals written at ab ...

Tags: ABC, Baseball, Boxing, ESPN, Football, Fox, Hockey, MLB, Motorsports, NASCAR, NBC, NFL, NHL, Olympics

USOC to reduce staff

S taff reduction and other cost-cutting measures forecast two months ago by the U.S. Olympic Committee's new operations boss are scheduled to be in place by the end of June, the first steps toward his goal of trimming $10 million from the USOC budget by late 2004. Jim Scherr ...

Tags: John Hancock, KPMG, Marketing and Sponsorship, Olympics, USOC

Eyes will be on IOC court case

A s if the past five years have not provided ample scandalous Olympic plotlines, more revelations of imprudence are certain when the government's revived case against Salt Lake City campaigners goes to trial Oct. 28. At stake is whether questionable judgment was criminal activity. ...

Tags: IOC, Marketing and Sponsorship, Olympics

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