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Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

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03/18/02
Some barriers down, others stand

T here were a number of minority firsts at the Winter Olympics in Salt Lake City last month. These successes certainly are illustrative of progress in sports while other sports related events, away from those Games, highlight the status quo. The overall success of minorities in th ...

Tags: Colleges, Minnesota Twins, MLB, NBA, NFL, Olympics, Opinion

03/11/02
Nielsen Weekly Sports Ranking

The Winter Olympics on NBC dominated the top 10 network sports telecasts while CNBC's Olympic coverage drew the best mark on cable sports telecasts. The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 2/18/02 to 2/24/02.

Tags: NBC, Olympics

03/11/02
'Gladiator Games' on NBC?

N BC is in talks with the U.S. Olympic Committee to bring an event called "The Gladiator Games" to the airwaves, possibly as soon as this year, said USOC CEO Lloyd Ward . "The Gladiator Games" would involve what Ward called the "combat sports," including judo, archery, wres ...

Tags: ABC, CBS Broadcasting Inc., ESPN, NBC, NHL, Olympics, Walt Disney Co.

03/11/02
Coke closes in on medalist trio

Danny Kass (from left) Ross Powers, J.J. Thomas ready to cash in on Nestea Cool deal. Ross Powers, Danny Kass and J.J. Thomas, the three American athletes who took the gold, silver and bronze medals, respectively, in the men's halfpipe snowboard comp ...

Tags: Octagon Group, Olympics, This Week's Issue

03/11/02
Sponsorships

SPONSORSHIPS See the SportsBusiness Journal Behind the Numbers: Sponsorships Change in the U.S. sponsorship industry ...

Tags: Houston Texans, Indianapolis Motor Speedway Corp., IndyCar, MLB, Olympics, Pfizer, Soccer, Special Report

03/11/02
Olympic sponsors must measure

A s the public's attention turns away from the Olympics to spring training, NASCAR and March Madness, sports marketers are still measuring the effectiveness of their Olympic programs. Measurement is the tiger sitting in the corner of the sports marketing department that no one ...

Tags: Anheuser-Busch Cos., AT&T Corp., Colleges, Gateway Inc., Marketing and Sponsorship, McDonald's Corp., NASCAR, NBC, Olympics, Time Warner, Visa

03/11/02
TV ignores these Olympians

O ne of the greatest of all international sporting events, the Winter Olympic Games was filled with great performances and wonderful stories. People from all the nations represented have plenty to be proud about. Although Salt Lake City may be ready to breathe a sigh of relief, ...

Tags: ESPN, Olympics, Opinion, WNBA

03/04/02
Nielsen Weekly Sports Ranking

The Winter Olympics on NBC dominated the top 10 network sports telecasts while NASCAR on TNT landed the top spot in the cable sports telecasts. The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 2/11/02 to 2/17/02.

Tags: Basketball, Los Angeles Lakers, Motorsports, NASCAR, NBA, NBC, Olympics, Time Warner, Washington Wizards

03/04/02
Bobsledders join SFX, eye TV

J ill Bakken and Vonetta Flowers , the American bobsledders who emerged as surprise gold medalists during the Salt Lake Olympic Winter Games, entered into a representation agreement with SFX Sports only a few days after their Feb. 19 victory. Their age ...

Tags: IMG, Marketing and Sponsorship, Olympics, SFX

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