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Doubts persist on future of virtual reality

Published in SportsBusiness Journal on 01 / 15 / 18

Intel used CES to outline ambitious VR plans for the Winter Olympics. Photo by: INTEL The experience delivered through virtual reality is just that, a simulated re-creation of some other place. But...

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Tags: Technology, Olympics

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Vancouver’s hard work has only begun

Flush with victory, hockey icon Wayne Gretzky promised countrymen that Canada "will win a gold [medal] in 2010," but the architects of Vancouver's bid for the 2010 Olympic Winter Games are promising the International Olympic Committee much more. Th ...

Tags: IOC, NBC, Olympics

SFX Sports signs Devers

S FX Sports has signed three-time Olympic track gold medalist Gail Devers for representation and has begun preliminary discussions with companies about endorsement deals, said Rob Urbach , executive vice president of SFX Sports. "We are very excited to represent Gail," Urbach ...

Tags: Adidas, Basketball, Boxing, Cleveland Cavaliers, Golf, Labor and Agents, NBA, Nestle Purina, Olympics, Orlando Magic, Reebok, SFX, Washington Wizards

USOC in diplomatic squeeze

Reporting from meetings of the International Olympic Committee's Executive Board and 115th Session in Prague, Czech Republic: D espite widespread agreement that efforts to streamline and reform its organization are long overdue, the U.S. Olympic Committee is caught in a ...

Tags: IOC, Marketing and Sponsorship, Olympics, Samsung, USOC

New ESPN2 show profiled

A former Olympic hurdler, a longtime producer of the "Today" show, a street-level studio and a production company owned by the Rev. Sun Myung Moon are a few of the ingredients of "Cold Pizza," the ESPN2 morning show that will debut on the network's 10-year anniversary Oct. 1. ...

Tags: ESPN, Fox, Olympics, YES Network

IOC partnership possible for A-B

Anheuser-Busch might yet form an "international marketing" partnership with the International Olympic Committee in the future, IOC marketing director Michael Payne said. While he declined to characterize the U.S. beer maker as a potential global sponsor on par with the 11 existing worldwid ...

Tags: FIFA, GE, IOC, NBC, Olympics, Soccer, USOC

‘Huge, huge job’ remains in Athens

In private moments, there is a good deal of breath holding among some within the International Olympic Committee when conversation turns to Athens, host city of the 2004 Games. Publicly, however, when the IOC's members gathered for the organization's 115th Session last week in Prague, stat ...

Tags: IOC, Olympics

NYC2012 bid ventures into the unknown

When the International Olympic Committee's membership awarded Vancouver a narrow victory over South Korea's candidate city last week in the race to host the 2010 Winter Games, New York's quest for the 2012 Summer Games entered a new, intensified phase. That America's current Olympic bid c ...

Tags: IOC, Olympics, USOC

4 errors to avoid in your sports PR drive

W hat often follows the conclusion of a sports sponsorship campaign? The client complaining about the publicity results. Fortunately, it doesn't have to be that way. If public relations practitioners master a few simple principles in sports-related campaigns, they can avoid some co ...

Tags: Baseball, Basketball, Gillette, Hockey, Horse Racing, MLB, NBA, NHL, Olympics, Opinion

2010 bid city turns to Edelman

T he decision-makers for Pyeongchang, South Korea's bid for the 2010 Olympic Winter Games thought Pyeongchang was not as well known as the two other finalists, Vancouver and Salzburg, Austria, so they turned to Edelman Sports & Sponsorship Marketing of New York to help generat ...

Tags: Edelman Public Relations, IOC, Marketing and Sponsorship, Olympics

2010 vote could affect 2012 bids

A vote this Wednesday by members of the International Olympic Committee promises a global ripple effect. During its 115th Session convened in Prague, 119 of the IOC's 126 members are eligible to cast ballots for candidate cities for the 2010 Olympic Winter Games — Pyeongcha ...

Tags: Colleges, IOC, NCAA, Olympics, USOC

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