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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

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03/11/02
'Gladiator Games' on NBC?

N BC is in talks with the U.S. Olympic Committee to bring an event called "The Gladiator Games" to the airwaves, possibly as soon as this year, said USOC CEO Lloyd Ward . "The Gladiator Games" would involve what Ward called the "combat sports," including judo, archery, wres ...

Tags: ABC, CBS Broadcasting Inc., ESPN, NBC, NHL, Olympics, Walt Disney Co.

03/11/02
Coke closes in on medalist trio

Danny Kass (from left) Ross Powers, J.J. Thomas ready to cash in on Nestea Cool deal. Ross Powers, Danny Kass and J.J. Thomas, the three American athletes who took the gold, silver and bronze medals, respectively, in the men's halfpipe snowboard comp ...

Tags: Octagon Group, Olympics, This Week's Issue

03/11/02
Sponsorships

SPONSORSHIPS See the SportsBusiness Journal Behind the Numbers: Sponsorships Change in the U.S. sponsorship industry ...

Tags: Houston Texans, Indianapolis Motor Speedway Corp., IndyCar, MLB, Olympics, Pfizer, Soccer, Special Report

03/11/02
Olympic sponsors must measure

A s the public's attention turns away from the Olympics to spring training, NASCAR and March Madness, sports marketers are still measuring the effectiveness of their Olympic programs. Measurement is the tiger sitting in the corner of the sports marketing department that no one ...

Tags: Anheuser-Busch Cos., AT&T Corp., Colleges, Gateway Inc., Marketing and Sponsorship, McDonald's Corp., NASCAR, NBC, Olympics, Time Warner, Visa

03/11/02
TV ignores these Olympians

O ne of the greatest of all international sporting events, the Winter Olympic Games was filled with great performances and wonderful stories. People from all the nations represented have plenty to be proud about. Although Salt Lake City may be ready to breathe a sigh of relief, ...

Tags: ESPN, Olympics, Opinion, WNBA

03/04/02
Nielsen Weekly Sports Ranking

The Winter Olympics on NBC dominated the top 10 network sports telecasts while NASCAR on TNT landed the top spot in the cable sports telecasts. The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 2/11/02 to 2/17/02.

Tags: Basketball, Los Angeles Lakers, Motorsports, NASCAR, NBA, NBC, Olympics, Time Warner, Washington Wizards

03/04/02
Bobsledders join SFX, eye TV

J ill Bakken and Vonetta Flowers , the American bobsledders who emerged as surprise gold medalists during the Salt Lake Olympic Winter Games, entered into a representation agreement with SFX Sports only a few days after their Feb. 19 victory. Their age ...

Tags: IMG, Marketing and Sponsorship, Olympics, SFX

03/04/02
Recycle those Olympic memories

T he man who said that those who can't remember the past are doomed to repeat it was only partially right. People with good memories can't forestall reruns. Such was the case in the just-concluded Winter Olympics. That fest's main lessons stirred feelings of déjà ...

Tags: Boxing, Hockey, NHL, Olympics, Opinion

03/04/02
Olympics may spawn NHL rule

Team Canada celebrates during the gold-medal match. The legacy of the NHL's Olympic involvement won't be apparent next week, next month or even next year, said league Commissioner Gary Bettman, but the league emerged from its 12-day Olympic hiatus w ...

Tags: Hockey, IOC, NBC, NHL, Olympics, This Week's Issue

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