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Olympics not sweating NHL move

Published in SportsBusiness Journal on 04 / 10 / 17

Hockey fans decried the NHL’s April 3 decision to play through the 2018 Pyeongchang Winter Games, but the Olympics business world met the news with a shrug. In the two decades since North American pros first arrived at Nagano in 1998, their star power has lent some extra sizzle to the Winte...

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BASEBALL The Newark (N.J.) Bears of the independent Atlantic League added Josh Eagan as director of production, Melissa Manfre as office and marketing partnerships Sharitt manager, George Moreira as director of player p ...

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Elements of IOC plan questioned

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Greenburg bound for big screen

H BO Sports President Ross Greenburg is serving as executive producer of "Miracle," a Disney feature film about the 1980 U.S. Olympic hockey team. It will be the first credit on a theatrical release for Greenburg, who won multiple Emmy Awards as co-executive producer of "61*," th ...

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New card for NGB members

T he Olympic committees are more protective of their logo than Coke is of its secret formula. So a new affinity marketing effort from the U.S. Olympic Committee that lends the power of those familiar rings to the national governing bodies of sports in the United States is something to t ...

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Health club nears USOC deal

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Hughes off the ice for tour

I n agreeing to become title sponsor of the 25th anniversary edition Champions on Ice figure skating tour, General Motors ' Chevrolet division surely expected the current women's Olympic gold medalist on the marquee. So did skating fans. Instead, Chevy's "We'll Be There" advertisi ...

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Complete For The Record

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MLBPA nixes all-star parties

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USOC takes close look at spending

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USOC must embrace change

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