Sponsors focusing ads on Paralympians Surprises realign endorsement market USOC to pick 2024 bid city by year end Three more deals lined up for Rio Sochi Games leave a complex legacy Bach energizes IOC membership IOC reprices TOP deals at $200M Hard work helps NGB rebound IOC to explore channel launch USSA leaving time buys behind
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Sponsors focusing ads on Paralympians03 / 10 / 14
Three advertisers this weekend released new creative featuring Paralympians to coincide with their sponsorship of the first live broadcasts of a Paralympic Games on NBC in the U.S. Citi, Hartford and P&G all developed spots designed to supp...
The Winter Olympics on NBC dominated the top 10 network sports telecasts while CNBC's Olympic coverage drew the best mark on cable sports telecasts. The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 2/18/02 to 2/24/02.
N BC is in talks with the U.S. Olympic Committee to bring an event called "The Gladiator Games" to the airwaves, possibly as soon as this year, said USOC CEO Lloyd Ward . "The Gladiator Games" would involve what Ward called the "combat sports," including judo, archery, wres ...
Danny Kass (from left) Ross Powers, J.J. Thomas ready to cash in on Nestea Cool deal. Ross Powers, Danny Kass and J.J. Thomas, the three American athletes who took the gold, silver and bronze medals, respectively, in the men's halfpipe snowboard comp ...
SPONSORSHIPS See the SportsBusiness Journal Behind the Numbers: Sponsorships Change in the U.S. sponsorship industry ...
A s the public's attention turns away from the Olympics to spring training, NASCAR and March Madness, sports marketers are still measuring the effectiveness of their Olympic programs. Measurement is the tiger sitting in the corner of the sports marketing department that no one ...
O ne of the greatest of all international sporting events, the Winter Olympic Games was filled with great performances and wonderful stories. People from all the nations represented have plenty to be proud about. Although Salt Lake City may be ready to breathe a sigh of relief, ...
The Winter Olympics on NBC dominated the top 10 network sports telecasts while NASCAR on TNT landed the top spot in the cable sports telecasts. The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 2/11/02 to 2/17/02.
J ill Bakken and Vonetta Flowers , the American bobsledders who emerged as surprise gold medalists during the Salt Lake Olympic Winter Games, entered into a representation agreement with SFX Sports only a few days after their Feb. 19 victory. Their age ...
T he man who said that those who can't remember the past are doomed to repeat it was only partially right. People with good memories can't forestall reruns. Such was the case in the just-concluded Winter Olympics. That fest's main lessons stirred feelings of déjà ...