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Rule 40 waivers in play for ’18 Winter Games

Published in SportsBusiness Journal on 03 / 27 / 17

The Olympics’ new rules granting non-sponsors limited permission to advertise with Olympians during the Games will survive in their present form for the 2018 cycle, the first time winter athletes will see a change. Last week, both the International Olympic Committee and U.S. Olympic Committ...

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U.S. team going back to its Roots

C anadian apparel maker Roots will be unveiled as the U.S. Olympic Team's official supplier of ceremony wardrobes on Friday at a media event in New York. The Roots agreement will run through 2008, covering the Athens Games next summer, the 2006 Olympic Winter Games in Turin, Italy, ...

Tags: IOC, Marketing and Sponsorship, NBC, Olympics, USOC

Sponsorship Report Card: Credit Cards

Tony Schiller Executive vice president Paragon Marketing Group N o other sponsorship category approaches credit cards for the level of consumer ubiquity possession and functionality of the credit card. This may be the most sophisticated category relative to sponsorship ...

Tags: Baseball, Basketball, Football, Golf, Horse Racing, MLB, Motorsports, NASCAR, NBA, NFL, Olympics, Soccer, Visa, WNBA

Salt Lake in way of NYC bid?

O nly in the world of Olympic politics can a scenario brew in which Salt Lake City looms as New York's toughest competition in the race for the 2012 Summer Games. Havana; Leipzig, Germany; London; Madrid; Moscow; Paris; Rio de Janeiro; and, perhaps, Toronto, are expected early opp ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

Russell close to BCS deal

A s it attempts to morph from an apparel to an athletic brand, Russell Athletic is supplementing its marketing arsenal to an unprecedented degree. Earlier this year, it launched a print and outdoor brand campaign via West Wayne , Atlanta. It has also expanded its product offerin ...

Tags: ABC, Baseball, Basketball, Colleges, ESPN, Foot Locker, Football, IMG, Marketing and Sponsorship, MillerCoors, MLB, Motorsports, NBA, NFL, Olympics, PepsiCo, Philadelphia Eagles, SFX, Subway, USOC

24 Hour Fitness completes USOC deal

A two-year courtship concludes today as 24 Hour Fitness is set to announce plans to maximize the muscle of the Olympic rings as a U.S. Olympic team sponsor through 2008. The deal, worth an estimated $15 million for just less than six years, gives 24 Hour Fitness marketing opportunities aro ...

Tags: Olympics, USOC

The Peacock rocks at Sports Emmys

Dick Ebersol and his NBC Sports staff needed a wheelbarrow to lug home all the hardware they won at the 24th annual Sports Emmy Awards last week. NBC won a record 13 Sports Emmys, 11 for its coverage of the Salt Lake City Winter Olympics. The network also won six prime-time Emmys for it ...

Tags: ABC, ESPN, Fox, NBC, Olympics

5 years a milestone in dynamic industry

Dear Reader, I n publishing, fifth anniversaries are significant events. Few start-up publications live to see them. Those that do can take great pride in weathering all of the surprises and unexpected obstacles that await a new venture. On the occasion of Street & Smith's ...

Tags: Baseball, Boston Red Sox, Colleges, Football, Los Angeles Angels, NCAA, NFL, Olympics, Opinion, Texas Rangers, USOC, Washington Redskins


BASEBALL The Newark (N.J.) Bears of the independent Atlantic League added Josh Eagan as director of production, Melissa Manfre as office and marketing partnerships Sharitt manager, George Moreira as director of player p ...

Tags: Baseball, Buffalo Bills, Colleges, ESPN, Football, Fox, Golf, Horse Racing, Motorsports, NASCAR, New Orleans Saints, Olympics, USTA

Elements of IOC plan questioned

R obert Ctvrtlik has joined fellow American Olympian Anita DeFrantz in commending the U.S. Olympic Committee's drastic reform proposals while questioning elements of the plan that would place the USOC in violation of the Olympic Charter. Along with sporting goods magnate Jame ...

Tags: IOC, Marketing and Sponsorship, NCAA, Olympics, USOC

Greenburg bound for big screen

H BO Sports President Ross Greenburg is serving as executive producer of "Miracle," a Disney feature film about the 1980 U.S. Olympic hockey team. It will be the first credit on a theatrical release for Greenburg, who won multiple Emmy Awards as co-executive producer of "61*," th ...

Tags: ABC, Basketball, ESPN, NBA, NBC, Olympics

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