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USOC plans compact WinterFest for ’18 Games

Published in SportsBusiness Journal on 09 / 25 / 17

The U.S. Olympic Committee will try a more compact 100-day schedule for its experiential marketing tour ahead of the 2018 Pyeongchang Winter Games after experimenting with nearly yearlong programs for the Sochi 2014 and Rio 2016 cycles. Dubbed “Team USA WinterFest,” the 13-city tour w...

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Tags: Olympics

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