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Going for Gold

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Photo: GETTY IMAGES Jamie Anderson Snowboarding Agents: Amy Stanton and Denege Prudhomme, Stanton & Co. Portfolio: Audi, Beats, Comcast, Dakine, Dragon Herbs, Gnu, GoPro, Kettle...

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Tags: ING, GE, Audi, Comcast, GoPro, Oakley, Visa, CES, Toyota, IMG, Red Bull, Rolex, Under Armour, Olympics, Samsung, BMW, Bridgestone, Coca-Cola, Ping, SEC, Figure Skating, AEG, Kellogg, Nike, United Airlines, Media, Hockey, Bauer, Champion, Champions, Hershey, ACC, CHL, CAA, Ally, Cialis, In-Depth

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09/01/03
Sponsors for '08 Games targeted

The quest for domestic sponsor dollars begins in earnest today in Beijing when 2008 organizers and the International Olympic Committee jointly play host to a one-day conference expected to attract more than 800 executives eager to hear about sponsorship opportunities related to the Games. IO ...

Tags: IOC, Marketing and Sponsorship, Olympics

08/25/03
USOC pitches toward $200M goal

W ith as much as $200 million in future revenue at stake, sponsors are said to be responding favorably to sales pitches by the U.S. Olympic Committee as it attempts to lock in four-year contract renewals starting in 2005. USOC marketing chief Jim Grice , in a rare interview, s ...

Tags: CBSSN, IMG, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC, Visa

08/25/03
Agent has high hopes for Phelps

M ichael Phelps , the 18-year-old swimmer who broke five world records last month, will have five national endorsement deals lined up for the Athens Olympics in the next few weeks, said his agent, Peter Carlisle . "He is making history in the pool and he will make history in busine ...

Tags: Colleges, Golf, IMG, Labor and Agents, NCAA, Olympics, Ping, Titleist, Visa

08/25/03
The summer of mega deals

Call this the summer of the big business deal. The last three months have brought a frenzy of big-dollar sponsorship, media and marketing deals the likes of which have never been seen in the sports business industry. Billions of dollars are changing hands, and that is a pretty clear vote of ...

Tags: Chicago Bears, GE, MLB, NASCAR, NBC, NFL, Olympics, Opinion, Washington Redskins, WNBA

08/25/03
IOC buys ABC’s Olympics footage

The International Olympic Committee is acquiring ABC's entire Olympic video archive, taking a giant step closer to its goal of owning all historical film and television footage of the Olympic Games. The IOC also completed negotiations this summer to buy the rights to "Olympia," the acclaim ...

Tags: ABC, ESPN, IMG, IOC, NBC, Olympics, USOC

08/18/03
Race is on to retain customers

F or the wireless industry, 2004 could be a free-for-all. For sports properties, it could mean a windfall. Numerous factors will contribute to a massive push by the nation's cellular companies next year to develop brand loyalty among an already fickle customer base. And experts agre ...

Tags: Alltel, ESPN, IMG, Olympics, USOC, Verizon

08/18/03
Telecommunications sponsorships

The following presents sports sponsorships for select telecommunications companies. Alltel Corp. Headquarters: Little Rock, Ark. 2002 sales: $8.0 billion Sports sponsorships: Naming rights at Alltel Stadium in Jacksonville (10-year, $6 ...

Tags: Alltel, Baseball, Basketball, Boston Bruins, CHL, Colleges, ECHL, ESPN, Football, Formula One, Golf, Hockey, Horse Racing, IndyCar, MLB, Motorsports, NBA, NCAA, NFL, NHL, Olympics, PGA Tour, Verizon

08/18/03
Experts grade telecommunications

Gordon Kane Founder Victory Sports Marketing Kane T he wireless category is still in its infancy in sports. To date most sponsorships have been used to build awareness (U.S. Cellular Field) or as promotional platform ...

Tags: Colleges, Horse Racing, Motorsports, NASCAR, NCAA, Olympics, USOC, Verizon

08/18/03
News in brief

SPONSORSHIP & MARKETING GATORADE PASSES ON LEBRON: Gatorade announced it would not sign Cleveland Cavaliers forward LeBron James to an endorsement deal. Gatorade director of communications Andy Horrow told espn.com, "Pretty simply, the value that we place on individu ...

Tags: Adidas, Baseball, Basketball, Cleveland Cavaliers, Colleges, ESPN, Golf, MLB, Motorsports, NASCAR, NBC, New Orleans Pelicans, Olympics, Quaker Oats, Soccer, Tennessee Titans

08/11/03
DaimlerChrysler inks w/U.S. Paralympics

T he timing was odd, to say the least. Two weeks ago, a federal lawsuit in Denver suggested that the U.S. Olympic Committee discouraged its U.S. Paralympics division from doing business with companies in competition with USOC sponsors. Three days later, automaker DaimlerChrysler ...

Tags: Daimler AG, Gillette, Hershey, IMG, John Hancock, Merck, NBC, Olympics, United Airlines, USOC, Visa

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