Featured Story

‘Human skills ... of the highest order’

04 / 07 / 14

Shortly before his visit to Tokyo last November, International Olympic Committee President Thomas Bach requested that the Japanese Olympic Committee organize an event with top executives from companies such as Toyota and Panasonic. Japan’s Olympic committee president, Tsunekazu Takeda, reached...

Read More

Tags: Olympics

More Stories

05/06/02
O5 Group markets Olympics

M arketing is all about finding a niche and exploiting it. That sums up the strategy McCann-Erickson WorldGroup is using in launching what's believed to be the first agency dedicated to Olympic marketing (although Meridian Management sells sponsorships for and is partly owned b ...

Tags: Acclaim Entertainment Inc., Century 21 Real Estate Corp., IMG, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., MCI Group, MLB, Momentum IMC, Octagon Group, Olympics

04/29/02
First quarter TV report

The following lists the 10 highest-rated sports broadcasts on network and on cable television during the first quarter of 2002, ended March 31. Programs are ranked by posted national rating.

Tags: CBS Broadcasting Inc., For the Record, Fox, Green Bay Packers, NBC, NCAA, New England Patriots, NFL, Olympics, Philadelphia Eagles, Pittsburgh Steelers, St. Louis Rams, Tampa Bay Buccaneers, Time Warner

04/29/02
USOC hires marketer Wong

The USOC announced last week the appointment of former Nike exec Toby Wong as its chief marketing officer. Wong, 39, was hired from a pool of more than 200 candidates and has more than 18 years of global marketing and sports experience. She will become the highest-ranking female staff offi ...

Tags: Olympics, This Week's Issue

04/08/02
Sports organizations to converge

The big umbrella organizations of world sport will put their eggs in one basket in May 2003. The International Olympic Committee, General Association of International Sports Federations, Association of Summer Olympic International Federations and Association of Winter Olympic Internati ...

Tags: International, Olympics, Soccer

04/08/02
SimulCam seeks wider audience

Dartfish's SimulCam, the replay technology that blends two images into one to compare how rival skiers attack the same course, was one of the stars of the Salt Lake City Olympics. Its future as a staple of television sports, however, is uncertain. NBC paid about $90,000 to use the technol ...

Tags: ABC, Fox, NBC, Olympics, Special Report

04/01/02
New China Games venues pricey

Venue and infrastructure construction for the 2008 Beijing Olympics will cost an estimated $30 billion, according to The Coke Group, an Arizona-based consulting firm with extensive and long-standing ties to China. Competition for these projects will be open to foreign architectural firms, wh ...

Tags: Olympics

03/25/02
Panel: Internet hurting TV?

T he Internet panel at the recent World Congress of Sports in New York touched on a topic that has to be on the minds of Internet and television executives alike: the possible cannibalization of sports-television viewers by the Internet. The question is a n ...

Tags: CBS Broadcasting Inc., E-Sports, ESPN, Fox, MLB, NASCAR, NBC, NFL, Olympics, SportsLine.com, Time Warner, Yahoo! Inc.

03/25/02
Lewis: from OPUS to short track

The chief marketing executive of the Salt Lake Olympic Winter Games has formed a partnership to bring a pair of nationally televised short-track speed skating events back to Utah later this year, with the first scheduled for May. Lewis ...

Tags: Elmore Sports, IMG, NBC, Olympics, This Week's Issue

03/25/02
2002 Olympics on TV

The following information breaks down the 2002 Winter Olympics programming that aired on NBC, CNBC and MSNBC. Total programming time, excluding commercials, was 183 hours, 5 minutes, 52 seconds. To read: Coverage of bobsledding totaled just over 2 hours, 54 minutes of time, ...

Tags: For the Record, NBC, Olympics

03/25/02
Canadian skaters' tour in doubt

A proposed North American entertainment tour starring the 2002 Olympic pair figure skating co-champions is in jeopardy of being shelved. Salé The tour, originally planned as a title-sponsored, 45-city production with a supporting cast of skatin ...

Tags: Clear Channel Communications Inc., CTV Network, Edge Marketing, NBC, Olympics, This Week's Issue

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug