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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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07/01/02
Hawaii hires Frazier as AD

The University of Hawaii has tapped former Olympic medalist Herman Frazier as its next athletic director. Frazier Frazier, one of 50 candidates interviewed for the job by search firm Eastman & Beaudine, will start Aug. 1. He replaces Hugh Yosh ...

Tags: Colleges, Olympics, This Week's Issue

07/01/02
Atlanta honors 1996 Olympics

The Atlanta History Center is planning to construct a 20,000-square-foot museum that will honor the city's hosting of the 1996 Olympics. The organization intends to raise $10 million to build the museum and to create an endowment to present Olympic-related programming and preserve Olympic co ...

Tags: Atlanta Falcons, Olympics, Other News

06/24/02
Coast To Coast

ATLANTA Thrashers on 2003 trading cards Thrashers player Ilya Kovalchuk will be among those leading the pack when the 2003 Pacific Hockey trading cards hit the market. Kovalchuk cards will include 500 with his autograph and a piece of one of his game-worn jerseys ...

Tags: AFL, AHL, Arizona Diamondbacks, Atlanta Braves, Atlanta Thrashers, Baltimore Orioles, Baseball, Basketball, Boston Bruins, Boston Celtics, Boston Red Sox, Carolina Hurricanes, Coast to Coast, Colleges, Dallas Mavericks, Dallas Stars, ECHL, ESPN, Football, Gale Force Holdings, Hockey, IMS Properties Inc., Jacksonville Jaguars, Kansas City Royals, Minnesota Lynx, Minnesota Wild, MLB, Motorsports, NASCAR, New England Patriots, Nielsen Media Research, Oakland Athletics, Oakland Raiders, Olympics, Pittsburgh Penguins, Russell Corp., San Jose Sharks, Seattle Mariners, St. Louis Cardinals, Tennis

06/10/02
Sports commissions list

W hat follows is a listing of organizations devoted to attracting sporting events to their region. The information was provided by the organizations and printed in the form it was sent, except where clarifications were needed. Event and venue listings, if provided, were edited to ...

Tags: Action Sports, Amateur Sports, Anheuser-Busch Cos., Baseball, Basketball, Boxing, Buick, Colleges, Daimler AG, EA Sports Edge, ESPN, Football, Fox, Golf, Hockey, Horse Racing, IndyCar, Kellogg, Labatt Brewing Co., LPGA, Major League Lacrosse, Mercedes Benz, Motorsports, NASCAR, NCAA, NFL, NHL, Olympics, Soccer, Special Report, Sports Events, Tennis, Track & Field, Verizon, Visa, Wal-Mart Stores Inc.

05/27/02
NBC adds Olympic sports

NBC has signed a four-year deal with the U.S. Ski and Snowboard Association to become the governing body's exclusive network broadcast outlet, and has also added events from U.S. Track & Field and U.S. Swimming to its 2003 schedule. One event, the Snowboard Grand Prix, will air in prime ...

Tags: CBS Broadcasting Inc., ESPN, NBA, NBC, Olympics, This Week's Issue

05/13/02
Athens venues won't last

A thens has been promoting itself as a historic site for the 2004 Olympics, but some of the venues being designed for Games events surely would stun the ancient Greeks. London-based Sports Concepts , for instance, has been commissioned as the architect for three Olymp ...

Tags: Churchill Downs Inc., Magna Entertainment, Olympics

05/06/02
O5 Group markets Olympics

M arketing is all about finding a niche and exploiting it. That sums up the strategy McCann-Erickson WorldGroup is using in launching what's believed to be the first agency dedicated to Olympic marketing (although Meridian Management sells sponsorships for and is partly owned b ...

Tags: Acclaim Entertainment Inc., Century 21 Real Estate Corp., IMG, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., MCI Group, MLB, Momentum IMC, Octagon Group, Olympics

04/29/02
First quarter TV report

The following lists the 10 highest-rated sports broadcasts on network and on cable television during the first quarter of 2002, ended March 31. Programs are ranked by posted national rating.

Tags: CBS Broadcasting Inc., For the Record, Fox, Green Bay Packers, NBC, NCAA, New England Patriots, NFL, Olympics, Philadelphia Eagles, Pittsburgh Steelers, St. Louis Rams, Tampa Bay Buccaneers, Time Warner

04/29/02
USOC hires marketer Wong

The USOC announced last week the appointment of former Nike exec Toby Wong as its chief marketing officer. Wong, 39, was hired from a pool of more than 200 candidates and has more than 18 years of global marketing and sports experience. She will become the highest-ranking female staff offi ...

Tags: Olympics, This Week's Issue

04/08/02
Sports organizations to converge

The big umbrella organizations of world sport will put their eggs in one basket in May 2003. The International Olympic Committee, General Association of International Sports Federations, Association of Summer Olympic International Federations and Association of Winter Olympic Internati ...

Tags: International, Olympics, Soccer

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