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NBC readies year-out efforts for Games

Published in SportsBusiness Journal on 07 / 27 / 15

NBC will start promoting its coverage of the 2016 Summer Olympics on Aug. 5 with a 60-second spot slated to run across the NBCUniversal-Comcast universe, precisely one year before the Rio opening ceremony. Viewers won’t see much more from NBC about the Olympics for months, said NBC Sports G...

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