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Doubts persist on future of virtual reality

Published in SportsBusiness Journal on 01 / 15 / 18

Intel used CES to outline ambitious VR plans for the Winter Olympics. Photo by: INTEL The experience delivered through virtual reality is just that, a simulated re-creation of some other place. But...

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NYC2012 redesigns Web site

N YC2012 will launch a redesigned Web site by the end of this year as it explores all viable avenues to stand out in a crowded nine-city field. A multilingual site emphasizing New York's cultural diversity and preparation to become a worthy host of the 2012 Olympic Games is being develo ...

Tags: Marketing and Sponsorship, Olympics, USOC, William Morris Endeavor

Action sports poised for upheaval

The action sports landscape could soon undergo a dramatic shift, as both the Gravity Games and the Vans Triple Crown series are straining to define their future while their television partner, NBC, is trying to lay the foundation for its own property, which could launch as early as next year. ...

Tags: AEG, Comcast, ESPN, Football, IOC, NBC, Olympics, Vans

Sponsors for '08 Games targeted

The quest for domestic sponsor dollars begins in earnest today in Beijing when 2008 organizers and the International Olympic Committee jointly play host to a one-day conference expected to attract more than 800 executives eager to hear about sponsorship opportunities related to the Games. IO ...

Tags: IOC, Marketing and Sponsorship, Olympics

USOC pitches toward $200M goal

W ith as much as $200 million in future revenue at stake, sponsors are said to be responding favorably to sales pitches by the U.S. Olympic Committee as it attempts to lock in four-year contract renewals starting in 2005. USOC marketing chief Jim Grice , in a rare interview, s ...

Tags: CBSSN, IMG, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC, Visa

Agent has high hopes for Phelps

M ichael Phelps , the 18-year-old swimmer who broke five world records last month, will have five national endorsement deals lined up for the Athens Olympics in the next few weeks, said his agent, Peter Carlisle . "He is making history in the pool and he will make history in busine ...

Tags: Colleges, Golf, IMG, Labor and Agents, NCAA, Olympics, Ping, Titleist, Visa

The summer of mega deals

Call this the summer of the big business deal. The last three months have brought a frenzy of big-dollar sponsorship, media and marketing deals the likes of which have never been seen in the sports business industry. Billions of dollars are changing hands, and that is a pretty clear vote of ...

Tags: Chicago Bears, GE, MLB, NASCAR, NBC, NFL, Olympics, Opinion, Washington Redskins, WNBA

IOC buys ABC’s Olympics footage

The International Olympic Committee is acquiring ABC's entire Olympic video archive, taking a giant step closer to its goal of owning all historical film and television footage of the Olympic Games. The IOC also completed negotiations this summer to buy the rights to "Olympia," the acclaim ...

Tags: ABC, ESPN, IMG, IOC, NBC, Olympics, USOC

Race is on to retain customers

F or the wireless industry, 2004 could be a free-for-all. For sports properties, it could mean a windfall. Numerous factors will contribute to a massive push by the nation's cellular companies next year to develop brand loyalty among an already fickle customer base. And experts agre ...

Tags: Alltel, ESPN, IMG, Olympics, USOC, Verizon

Telecommunications sponsorships

The following presents sports sponsorships for select telecommunications companies. Alltel Corp. Headquarters: Little Rock, Ark. 2002 sales: $8.0 billion Sports sponsorships: Naming rights at Alltel Stadium in Jacksonville (10-year, $6 ...

Tags: Alltel, Baseball, Basketball, Boston Bruins, CHL, Colleges, ECHL, ESPN, Football, Formula One, Golf, Hockey, Horse Racing, IndyCar, MLB, Motorsports, NBA, NCAA, NFL, NHL, Olympics, PGA Tour, Verizon

Experts grade telecommunications

Gordon Kane Founder Victory Sports Marketing Kane T he wireless category is still in its infancy in sports. To date most sponsorships have been used to build awareness (U.S. Cellular Field) or as promotional platform ...

Tags: Colleges, Horse Racing, Motorsports, NASCAR, NCAA, Olympics, USOC, Verizon

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