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Olympics not sweating NHL move

Published in SportsBusiness Journal on 04 / 10 / 17

Hockey fans decried the NHL’s April 3 decision to play through the 2018 Pyeongchang Winter Games, but the Olympics business world met the news with a shrug. In the two decades since North American pros first arrived at Nagano in 1998, their star power has lent some extra sizzle to the Winte...

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Tags: John Hancock, KPMG, Marketing and Sponsorship, Olympics, USOC

06/02/03
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06/02/03
‘Other’ football joins the club

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