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Team USA welcomes protesters back into the fold

Published in SportsBusiness Journal on 12 / 05 / 16

Whether or not he intended to, U.S. Olympic Committee CEO Scott Blackmun waded into the political athletes storyline in September by appointing 1968 podium protesters Tommie Smith and John Carlos as Team USA ambassadors and inviting them to the White House for a celebration of the Rio Olympic team. ...

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Tags: Sports in Society, Olympics

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05/12/03
Credit card sponsorships

The information below details sports sponsorships in the United States and Canada for select credit card companies. Advanta Corp. Headquarters: Spring House, Pa. 2002 sales: $300.7 million Sports sponsorships: WTA Tour Advanta Ch ...

Tags: AHL, Basketball, CFL, CHL, Colleges, FIFA, Football, Golf, Hockey, Horse Racing, IndyCar, LPGA, Major League Lacrosse, MLB, MLS, Motorsports, NASCAR, National Lacrosse League, NBA, NCAA, New York Yankees, NFL, NHL, Olympics, San Francisco 49ers, San Francisco Giants, Soccer, USTA, Visa, WNBA, WTA

05/12/03
Armour pairs up Clemens, Jeter

N ew York Yankees teammates Derek Jeter and Roger Clemens star in a forthcoming TV spot for ConAgra Foods ' Armour Hot Dog brand. The latest iteration of the "Armour Stars" baseball promotion, done via a license with the MLB Players Association, includes the new spot from Grey ...

Tags: Baseball, Cleveland Browns, Colleges, Continental Airlines, Electronic Arts, Football, Hockey, Marketing and Sponsorship, MLB, NCAA, New Jersey Devils, Brooklyn Nets, New York Jets, New York Mets, New York Yankees, NFL, Olympics

05/12/03
Table is set for USOC reform

I n the wake of executive and ethical turmoil, the recently created U.S. Olympic Committee Governance and Ethics Review Task Force is developing reform measures under high political and international pressure. The USOC knows that if it doesn't make changes itself, outside forces — ...

Tags: Basketball, Football, Golf, IOC, Marketing and Sponsorship, Motorsports, NASCAR, NBA, NFL, Olympics, USOC

05/12/03
Report Card: Auto Manufacturers

Max Muhleman President Muhleman Marketing T he two best tie-ins to sports that I see are Mercedes-Benz and Subaru. Mercedes has really got a well-thought-out demographic connection with the kind of sports that it chooses to tie in with, like tennis and golf, and Subaru is ...

Tags: Colleges, Daimler AG, Ford, Golf, Motorsports, NCAA, Olympics

05/12/03
Visa wins big at the track

Visa’s Triple Crown program has been a staple of thoroughbred racing since 1996. The banks that own Visa send out statements asking for billions monthly from its 290 million U.S. account holders. Yet Visa has been trying to give away $5 m ...

Tags: Baseball, Football, Horse Racing, Motorsports, NASCAR, NBC, New York Yankees, NFL, Olympics, Visa

05/12/03
U.S. team going back to its Roots

C anadian apparel maker Roots will be unveiled as the U.S. Olympic Team's official supplier of ceremony wardrobes on Friday at a media event in New York. The Roots agreement will run through 2008, covering the Athens Games next summer, the 2006 Olympic Winter Games in Turin, Italy, ...

Tags: IOC, Marketing and Sponsorship, NBC, Olympics, USOC

05/12/03
Sponsorship Report Card: Credit Cards

Tony Schiller Executive vice president Paragon Marketing Group N o other sponsorship category approaches credit cards for the level of consumer ubiquity possession and functionality of the credit card. This may be the most sophisticated category relative to sponsorship ...

Tags: Baseball, Basketball, Football, Golf, Horse Racing, MLB, Motorsports, NASCAR, NBA, NFL, Olympics, Soccer, Visa, WNBA

05/05/03
Salt Lake in way of NYC bid?

O nly in the world of Olympic politics can a scenario brew in which Salt Lake City looms as New York's toughest competition in the race for the 2012 Summer Games. Havana; Leipzig, Germany; London; Madrid; Moscow; Paris; Rio de Janeiro; and, perhaps, Toronto, are expected early opp ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

04/28/03
Russell close to BCS deal

A s it attempts to morph from an apparel to an athletic brand, Russell Athletic is supplementing its marketing arsenal to an unprecedented degree. Earlier this year, it launched a print and outdoor brand campaign via West Wayne , Atlanta. It has also expanded its product offerin ...

Tags: ABC, Baseball, Basketball, Colleges, ESPN, Foot Locker, Football, IMG, Marketing and Sponsorship, MillerCoors, MLB, Motorsports, NBA, NFL, Olympics, PepsiCo, Philadelphia Eagles, SFX, Subway, USOC

04/28/03
24 Hour Fitness completes USOC deal

A two-year courtship concludes today as 24 Hour Fitness is set to announce plans to maximize the muscle of the Olympic rings as a U.S. Olympic team sponsor through 2008. The deal, worth an estimated $15 million for just less than six years, gives 24 Hour Fitness marketing opportunities aro ...

Tags: Olympics, USOC

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