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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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09/09/02
Some sports booted from Beijing?

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09/02/02
Big names help make NYC and San Fran finalists

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09/02/02
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08/26/02
Being host city about money

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08/26/02
Redskins gain support

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USOC wins $12M in donations

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