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Chobani first to push USOC deal through Tokyo

Published in SportsBusiness Journal on 09 / 29 / 14

Chobani Greek Yogurt has renewed its U.S. Olympic Committee sponsorship, making it the first USOC corporate patron to publicly extend its rights through the 2020 Games in Tokyo. Chobani CMO Peter McGuinness said the Olympic connection since 2012 has been effective in securing incremental retail p...

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