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Digital media outlets account for 25% of U.S. credentials for Sochi Games04 / 29 / 13Digital media outlets will take their largest percentage of credentials ever for an Olympic Games next year. Outlets ranging from Yahoo to ESPN.com to FoxSports.com will receive 25 percent of the more than 400 credentials allocated to the U.S. for the 2014 Sochi Games. That’s a major incre... Tags: Olympics |
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Olympic executives talk London plans
L ong before the Olympic flame was extinguished in Beijing, marketing executives began setting their sights on the 2012 London Games. London offers an opportunity like few Games before it. As one of the world’s most diverse and international ...
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NBC Olympic promos begin this week
With Comcast’s assets at its disposal, NBC Sports this week plans to roll out its most robust and comprehensive Olympic promotional push. The company plans to feature 30-second advertisements across 20 channels and 66 websites over the last 100 days leading up to the London Games. The promo ...
Tags: Media
Driving Paralympian appeal
When McDonald’s decided to feature Marlon Shirley on cups during the 2004 Athens Games, it signified a breakthrough for the Paralympics. For the first time, one of its stars was being showcased at the restaurant nationwide alongside recognizable Olympians such as gymnast Carly Patterson. Ne ...
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Website: 'The story of the athletes’
The U.S. Olympic Committee is poised to unveil a new website this week that is a radical departure from the traditional team and league sites that dominate sports. The site eschews text and headlines in favor of photos and videos that form a collage where visitors pick and choose what interests t ...
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Olympic moms find niche
When Olympic beach volleyball star Kerri Walsh shared plans to start a family after the Beijing Games, her agent, Ryan Morgan, felt conflicted. Morgan, who had worked with Walsh for 10 years, was excited to see Walsh take such a step, but he worried it might be the end of her career. It didn&rsqu ...
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SI signs with Team USA
Sports Illustrated will return to the Olympic sponsorship fold for the first time since 2004. The Time Inc. company signed a one-year agreement with the U.S. Olympic Committee to become an official media partner of Team USA. Under terms of the agreement, Sports Illustrated will become a prefer ...
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NBC bringing YouTube to London
Editor's note: This story is revised from the print edition. NBC and YouTube will team up to deliver the Olympics online this summer. The Olympics rights holder has struck a technology and promotional partnership that will see YouTube provide the video player for NBCOlympics.com throughout ...
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Team USA taking over Times Square
Team USA is taking over Times Square on April 18. In its continued effort to create events outside the 17 days of the Olympics, the U.S. Olympic Committee has rented space in Times Square for a celebration of the 100-day mark until the opening ceremony for the London Games on July 27. ...
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NBC Olympics ad sales blow past Beijing
NBC Universal has sold more national advertising than it did for the Beijing Olympics, topping $900 million, with more than five months to go before the London Games. The company, which has benefited from economic stability and robust interest from Olympic sponsors, has already reset its final sa ...
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USOC signs Chobani yogurt
Buoyed by rapid growth, Greek yogurt brand Chobani is jumping into sports sponsorship, signing its first-ever agreement with the U.S. Olympic Committee. The USOC signed Chobani, a sports sponsorship newcomer, through the 2014 Soch ...
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