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Comcast plans to make the most of stage provided by Pyeongchang Winter Games

Published in SportsBusiness Journal on 11 / 20 / 17

Comcast owns the multibillion-dollar broadcast rights to the Olympics through NBCUniversal, and invented a new Xfinity cable interface last year specifically designed for the Rio Games. But at the time, competitor AT&T owned the communications category with Team USA, so Comcast couldn&rsquo...

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USSA adds Liberty Mutual, Rockin’ Refuel

The U.S. Ski and Snowboard Association has added two new sponsors on the cusp of the winter season. Last week, Liberty Mutual signed on to again fill the insurance category, which had been vacant since the insurer’s last deal expired in 2015. As part of the four-year deal, Liberty Mutual al ...

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L.A. should stay optimistic, experts say

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Tags: Olympics

Recall automakers wanted, didn’t get

Nike’s Rio Games TV spots ranked high in recall by consumers. Automakers flooded the airwaves during the Rio Olympics but came away with comparatively little to show for it, according ...

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USOC works to ramp up college connection

When the U.S. Olympic Committee and its sports teams map out funding and strategy for the next four years, the NCAA feeder system will be a bigger priority than in the past. Sarah Wilhelmi, Team USA’s new collegiate partnership director hired in May, will be involved. Her job is to identify ...

Tags: Olympics

Figure skating launches a youth movement

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Tags: Olympics

USSA sees ticket demand for alpine stops

The U.S. Ski and Snowboard Association has made a pleasant discovery: A market exists in the U.S. for paid, reserved and VIP tickets to alpine skiing events. The group had never attempted to sell access to domestic alpine events, but organizers of a World Cup women’s slalom/super slalom eve ...

Tags: Olympics

USOC trims share of future L.A. sales

The U.S. Olympic Committee has agreed to accept a lower share of sponsorship sales in a possible Los Angeles 2024 Olympics than in most of the recent American bids, and also took a lower number than the original LA 2024 budget indicated. According to a contract made public in late September, the ...

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LA24 says U.S. Games help niche sports

Los Angeles 2024 is opening a new front in its campaign to host the Olympics, making an explicit argument that an American Olympics would be good for business in certain sports. In a speech to the U.S. Olympic Committee’s annual assembly Sept. 22, LA24 CEO Gene Sykes said the global governi ...

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Sponsors find value in Paralympics

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