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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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05/20/13
Dew Tour to become Olympic qualifier

When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear ...

Tags: Olympics

04/29/13
Digital media lines up for Sochi

Digital media outlets will take their largest percentage of credentials ever for an Olympic Games next year. Outlets ranging from Yahoo to ESPN.com to FoxSports.com will receive 25 percent of the more than 400 credentials allocated to the U.S. for the 2014 Sochi Games. That’s a major incre ...

Tags: Olympics

04/29/13
USOC back to one hospitality spot

The U.S. Olympic Committee is downsizing its hospitality plans for the Sochi Games. The organization, which set up two hospitality centers in Vancouver, will have just one in Sochi. The USOC still is looking for locations for that hospitality center, known as USA House, and hopes to have a locati ...

Tags: Olympics

04/15/13
NBC gathers athletes for Sochi promo

A Winter Olympics has a quarter as many sports and athletes as its summer counterpart, but NBC plans to roll out just as big a marketing program for the Sochi Games as it did for London in 2012. The broadcaster and U.S. Olympic Committee next we ...

Tags: Olympics

04/15/13
Sochi ‘pass’ creates questions, concerns

Editor’s note: This story is revised from the print edition. If you plan to go to the Sochi Games next year, you’ll need to bring more than just your Visa. Organizers of the Sochi Olympics plan to require ticket holders to h ...

Tags: Olympics

04/15/13
Nike nears deal with figure skater

Nike will use its deal with Gracie Gold to promote its women’s workout apparel. Photo by: GETTY IMAGES Nike is close to signing U.S. figure skater and Olympic hopeful Gracie Gol ...

Tags: Olympics

04/08/13
USOC plans foundation for fundraising

The U.S. Olympic Committee plans to create a new foundation and hopes to raise more than $35 million in the coming years to help underwrite the cost of athlete training, support and administration. It began a search last week for a chief development officer and president of the new foundation, wh ...

Tags: Olympics

04/01/13
Reservations about Sochi hotels

It’s 10 months before the Sochi Games, and USA Hockey Executive Director Dave Ogrean is worried. His organization still hasn’t secured hotel rooms for the 2014 Winter Olympics — and his national governing body isn’t alone. None of the eight U.S. winter national governing ...

Tags: Olympics

03/25/13
Visa cutting back on U.S. Olympic sports

Visa is pulling back on its Olympic spending in the U.S. The company, which made a name for itself in the Olympics by sponsoring and marketing heavily around sports like gymnastics, swimming and track and field year-round, recently offered USA Gymnastics, USA Swimming and USA Track & Field de ...

Tags: Olympics

03/25/13
Olympians settle with Samsung

The 18 Olympians who sued Samsung last year have decided not to appeal a judge’s ruling that the electronics company didn’t misappropriate the names and images of the athletes for a London Games marketing program. The decision brings an end to the lawsuit, which was considered to be a ...

Tags: Olympics

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