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NBC Sports Group won’t team with YouTube again for Sochi Games video06 / 10 / 13NBC Sports Group teamed with YouTube to show digital footage of the London Games, but they won’t be working together again in Sochi, Russia. The Olympic rights holder decided not to partner with YouTube again for Olympics coverage online.... Tags: Olympics |
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Olympics agent provokes, thrives
Evan Morgenstein was drunk. The Olympic agent was at the lobby bar of a Hilton in Dallas last month during the Team USA media summit, buying drinks and railing against the U.S. Olympic Committee’s exploitation of athletes. It hardly mattered that the people he was talking to worked there. T ...
Tags: Olympics
Digital a key for Olympic ad revenue
While NBC expects to lose money for its second straight Olympic Games, it has sold more than $60 million in digital inventory. Not surprisingly, the figure represents an all-time high for digital ad sales. But it also showcases how digital is becoming a significant part of NBC’s Olympic rev ...
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P&G builds on to Olympic Home
Procter & Gamble is doubling the size of its hospitality house at the London Games from what it offered in Vancouver, and it expects to host more than 20,000 Olympians and their families. The P&G U.S. Family Home and Global Family Home will be on the south bank of the Thames near the Tate ...
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NBC’s ties to Universal change
The upstart sports channel Universal Sports looked to have a bright future four years ago. It broadcast some Olympic trials and received steady cross-promotion on NBC. Last week, as the most popular Olympic trials were being held for the London Games, the Olympic sports channel was an afterthough ...
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Trials put up big ticket numbers
Record ticket sales are being reported for this week’s marquee Olympic trials. USA Gymnastics and USA Track & Field have sold more tickets for this week’s trials than they did in 2008, and USA Swimming has topped its gross ticket sales number of $4.4 million and expects to sell mo ...
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USOC eyes options for future Games bid
The U.S. Olympic Committee this week is expected to take the first step toward determining when and what Olympics it will bid for in the future. USOC Chief Executive Officer Scott Blackmun is expected to propose that the organization’s board, which is meeting Thursday in San Jose, create a ...
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Deal giving P&G, USOC space at Wal-Mart
Two of the U.S. Olympic Committee’s largest partners are teaming on an extensive merchandising program that will roll out in 2,300 Wal-Marts across the U.S. starting next week and running through the London Games. Procter & Gamble will work with WinCraft, one of the largest USOC license ...
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A-B picks London site
Anheuser-Busch is bringing back Club Bud as an official party spot for the Olympics. The U.S. Olympic Committee sponsor recently secured a venue in London and plans to host three nights of parties, Aug. 9-11, during the final weekend of the London Games. The company’s U.S., United Kingdom a ...
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Oakley extends with USOC through 2020
Oakley hasn’t experienced its first Olympics as an official supplier of Team USA, but early returns on its investment convinced the brand to renew its agreement through 2020. Financial terms of the eight-year extension were not available, but sources said it offers the U.S. Olympic Committe ...
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Acer logging out of Olympic sponsorship
Acer’s option to renew its worldwide Olympic sponsorship has expired, and the International Olympic Committee does not plan to renew the computer company’s agreement beyond 2012. The IOC plans to leave the official computing category vacant and look for new partners to join The Olympi ...
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