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‘Human skills ... of the highest order’

04 / 07 / 14

Shortly before his visit to Tokyo last November, International Olympic Committee President Thomas Bach requested that the Japanese Olympic Committee organize an event with top executives from companies such as Toyota and Panasonic. Japan’s Olympic committee president, Tsunekazu Takeda, reached...

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07/15/13
IOC, GlaxoSmithKline discuss TOP deal

GlaxoSmithKline is in advanced negotiations with the International Olympic Committee about joining the organization’s worldwide sponsorship program. The U.K.-based pharmaceutical company would become the first new member of the IOC’s prestigious TOP (The Olympic Partner) program in th ...

Tags: Olympics

07/01/13
Stanford fundraiser joins foundation

The U.S. Olympic Committee has hired Stanford University fundraiser and former assistant athletic director Jon Denney to be its new chief development officer. Denney will be tasked with building a new foundation that is expected to raise more than $50 million by 2016 to support the USOC and athle ...

Tags: Olympics

06/10/13
NBC won’t team with YouTube at Sochi

NBC Sports Group teamed with YouTube to show digital footage of the London Games, but they won’t be working together again in Sochi, Russia. The Olympic rights holder decided not to partner with YouTube again for Olympics coverage online. ...

Tags: Olympics

06/03/13
NHL Net to access players in Sochi

The NHL has secured initial approval from Olympic broadcast rights holders CBC and NBC for access to players for the NHL Network at hockey venues during the Sochi Games. Sources said the league is expected to receive the same approvals from the International Olympic Committee and International Ic ...

Tags: Media

05/20/13
Dew Tour to become Olympic qualifier

When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear ...

Tags: Olympics

04/29/13
Digital media lines up for Sochi

Digital media outlets will take their largest percentage of credentials ever for an Olympic Games next year. Outlets ranging from Yahoo to ESPN.com to FoxSports.com will receive 25 percent of the more than 400 credentials allocated to the U.S. for the 2014 Sochi Games. That’s a major incre ...

Tags: Olympics

04/29/13
USOC back to one hospitality spot

The U.S. Olympic Committee is downsizing its hospitality plans for the Sochi Games. The organization, which set up two hospitality centers in Vancouver, will have just one in Sochi. The USOC still is looking for locations for that hospitality center, known as USA House, and hopes to have a locati ...

Tags: Olympics

04/15/13
NBC gathers athletes for Sochi promo

A Winter Olympics has a quarter as many sports and athletes as its summer counterpart, but NBC plans to roll out just as big a marketing program for the Sochi Games as it did for London in 2012. The broadcaster and U.S. Olympic Committee next we ...

Tags: Olympics

04/15/13
Sochi ‘pass’ creates questions, concerns

Editor’s note: This story is revised from the print edition. If you plan to go to the Sochi Games next year, you’ll need to bring more than just your Visa. Organizers of the Sochi Olympics plan to require ticket holders to h ...

Tags: Olympics

04/15/13
Nike nears deal with figure skater

Nike will use its deal with Gracie Gold to promote its women’s workout apparel. Photo by: GETTY IMAGES Nike is close to signing U.S. figure skater and Olympic hopeful Gracie Gol ...

Tags: Olympics

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