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Cycling league founders want to bring U.S. back to the velodrome

Published in SportsBusiness Journal on 10 / 20 / 14

Two veterans of the U.S. cycling industry will launch a new professional bicycle racing series in 2015 that attempts to revive the sport of velodrome track cycling in North America. Called the World Cycling League, the venture is the brainchild of David Chauner and John Vande Velde, who both repr...

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Tags: Leagues and Governing Bodies

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10/28/13
Ralph Lauren's Games togs are all-USA

When news broke last year that Ralph Lauren made Team USA’s Olympic opening ceremony uniforms in China, the company was trashed on social media and blasted on Capitol Hill. It responded by pledging that the uniforms it supplies to athletes competing in the 2014 Sochi Games would be made in the ...

Tags: Olympics

10/21/13
Athletes see social media demands rise

Skeleton racer Noelle Pikus-Pace has signed deals with Deloitte, Kellogg’s, TD Ameritrade, Under Armour and others ahead of the Sochi Olympics. Each agreement includes the usual contractual obligations such as personal appearances, but they also spell out social media requirements that will se ...

Tags: Olympics

10/21/13
IMG, U.S. Figure Skating partner on tour

U.S. Figure Skating and IMG are partnering on a post-Olympics tour that will bring figure skaters from the Sochi Games to 25 to 30 cities next year. The tour marks the first time U.S. Figure Skating and IMG have collaborated on a tour. IMG created its Stars on Ice in 1986 to promote its client, S ...

Tags: IMG, Olympics, ATT

10/21/13
USOC plans USA House site in Sochi

The U.S. Olympic Committee next year will offer a series of first-time hospitality experiences during the Sochi Games. The organization plans to host domestic events for sponsors for the first time in four U.S. cities. It also secured a location in Sochi’s Olympic Park for its hospitality e ...

Tags: Olympics

10/14/13
Building a resort from scratch

The year Roger McCarthy spent designing the alpine resort for the 2014 Sochi Games was quintessentially Russian. It included taking cold showers in Moscow, passing through X-ray machines at an oligarch’s home, and celebrating the anniversary of the KGB with co-workers. ...

Tags: Olympics

09/23/13
IOC ready to raise prices

The International Olympic Committee plans to increase the price of sponsoring The Olympic Partner program, ending a decade-long period where official Olympic sponsorships averaged $25 million a year. The price increases would kick in for the 2022 and 2024 Olympics, said Timo Lumme, IOC television ...

Tags: Olympics

09/23/13
USOC expands 100-day countdown for Sochi

The U.S. Olympic Committee has doubled the number of sponsors that will participate in its third pre-Olympic, 100-day-out celebration. Twelve sponsors will activate during the event, which will take place Oct. 29 in Times Square. The USOC charged sponsors to be part of the program, but financial ...

Tags: Olympics

09/23/13
Paralympics to get live coverage from Sochi

NBC showed 5.5 hours from the London Paralympics; live Sochi coverage will reach 50 hours. Photo by: GETTY IMAGES NBC Sports Group is completing a deal to carry next year’s Para ...

Tags: Olympics

09/16/13
Also at the 125th IOC Session

Probst named to IOC U.S. Olympic Committee Chairman Larry Probst became the fourth U.S. representative to the IOC last week, following a 71-20 vote by IOC members. The election came four years after Probst attended his first IOC session in Copenhagen, Denmark, and watched the IOC eliminate ...

Tags: Olympics

09/16/13
Quotes from the IOC session

For the pr esident IOC members offered the ir thoughts on the biggest issues facing new Pres ident Thomas Bac h ■ Prince Albert II, Monaco: Although the numbers coming out of London in terms of TV viewers were great, we always have to find ways of making not only the ...

Tags: Olympics

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