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With quick response, Utah shows it’s serious about Games

Published in SportsBusiness Journal on 10 / 23 / 17

Salt Lake City has kept venues like its bobsled track in working order since the 2002 Olympics. GETTY IMAGES Late afternoon on Oct. 13, U.S. Olympic Committee chair Larry Probst said his board was se...

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03/06/17
24 Hour Fitness renews USOC sponsorship

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02/27/17
IOC aquires Olympedia database

The International Olympic Committee has purchased Olympedia, an extensive American-built database of Olympic results, as part of a larger effort to modernize the Olympics’ recordkeeping and research capacity. “We felt this database … is a fantastic starting point for the projec ...

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02/13/17
Utah looks at getting back into Olympic mix

Utah politicians and sports leaders naturally celebrated the 15th anniversary of the Salt Lake City Olympics this month, but their real focus is on hosting the Winter Games all over again. While the American Olympic movement is putting its full efforts into Los Angeles’ bid for the 202 ...

Tags: Olympics

02/06/17
BMW turns to swimming

BMW is not done with Olympic sports, even if it has lost the rights to Team USA. The automaker has extended its partnership with USA Swimming through the 2020 Tokyo Games, following an earlier extension with USA Bobsled & Skeleton through the 2022 Winter Games. ...

Tags: Olympics

02/06/17
An under the radar Olympics

Pyeongchang 2018: The quiet Olympics? As the world prepares to mark one year until the first Korean Winter Games, the preparations so far have drawn little of the outsized attention — good or bad — that consumed the buildup to the last two Olympics in Sochi and Rio. Enthusiasm from Am ...

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02/06/17
Olympians join ‘Today’ for 2018 push

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Tags: Olympics

01/30/17
Fanatics still has online Team USA store after Alibaba deal with ...

Fanatics will continue to operate Team USA’s online store for now despite the International Olympic Committee’s new global partnership with Chinese e-commerce giant Alibaba Group. Fanatics operates Teamusashop.com and has U.S. Olympi ...

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01/30/17
USOC aims to rebound

One year from the start of three straight Olympics in Asia, the U.S. Olympic Committee has been uncharacteristically hit by a slew of departing sponsors in key categories. At least five corporate partners have left the program since the Rio Games, blowing a hole in reliable revenue streams and op ...

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01/09/17
USSA's Jaquet leaving before ’18 Games

U.S. Ski & Snowboarding’s top marketer is leaving his job a year before the Pyeongchang Games, suggesting big changes are coming to the nation’s largest winter sports governing body’s commercial strategy. In a surprising development Jan. 4, USSA CEO Tiger Shaw said CMO Mike ...

Tags: Leagues and Governing Bodies, Olympics

12/12/16
Series brings ‘Olympics feel’ to event

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