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Doubts persist on future of virtual reality

Published in SportsBusiness Journal on 01 / 15 / 18

Intel used CES to outline ambitious VR plans for the Winter Olympics. Photo by: INTEL The experience delivered through virtual reality is just that, a simulated re-creation of some other place. But...

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U.S. team tryouts now reality TV

The USOC is launching made-for-TV open tryouts for the U.S. national teams in bobsled, skeleton, cycling and rugby, and longtime sponsor 24 Hour Fitness is on board as a sponsor. In “Scouting Camp — The Next Olympic Hopeful,” 50 men and 50 women will be selected through an open- ...

Tags: Olympics

New leadership for NGBs

The U.S. Olympic Committee’s top executive ranks have been stable since 2010, but the leadership of Team USA is nonetheless undergoing major changes this year. USA Swimming is searching for a new leader after the death in Ap ...

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Rich NGBs get richer in 2016

Editor’s note: This story is updated from the print edition. When it comes to the U.S. Olympic Committee’s cash aid to individual Olympic sports teams, the rich are getting richer. In 2016, not surprisingly, more funding went to medal heavyweights such as swimmi ...

Tags: Olympics

IOC visit means big week for LA24

With conventional wisdom suggesting Paris holds an edge in the volatile race for the 2024 Olympics, Los Angeles ’24 will host an International Olympic Committee evaluation commission in a crucial site visit this week. The 13-member commission, which includes 12 of the IOC’s 89 members ...

Tags: Olympics

NBC’s Olympic shoot grows in importance

It was 74 degrees and sunny outside a nondescript studio in West Hollywood last week. But inside, the Winter Olympics had come nine months early. On Stage 1, an industrial fan blew smoke and fake snow into Shaun White’s face as he repeatedly jumped and twisted halfway around on a snowboard. ...

Tags: Olympics, Media

Olympics not sweating NHL move

Hockey fans decried the NHL’s April 3 decision to play through the 2018 Pyeongchang Winter Games, but the Olympics business world met the news with a shrug. In the two decades since North American pros first arrived at Nagano in 1998, their star power has lent some extra sizzle to the Winte ...

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RBC helps find new Olympians for Canada

The RBC Training Ground helps keep the pipeline of Olympic talent filled in Canada. Photo by: COURTESY OF RBC (2) In the never-ending struggle to activate Olympic sponsorships between Games, Royal ...

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L.A., Paris bids straddle delicate line

LA24’s Casey Wasserman (left), with Los Angeles Mayor Eric Garcetti (center) and IOC President Thomas Bach last year, has been diplomatic about the potential for awarding two Olympics simultaneously. ...

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Rule 40 waivers in play for 2018

The Olympics’ new rules granting non-sponsors limited permission to advertise with Olympians during the Games will survive in their present form for the 2018 cycle, the first time winter athletes will see a change. Last week, both the International Olympic Committee and U.S. Olympic Committ ...

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Toyota goes deep with Team USA

Newest TOP sponsor Toyota is making it clear: They are going big with Team USA heading into Pyeongchang 2018. Last week, the automaker signed a series of deals extending its global rights into the American grassroots, signing new sponsorships with U.S. Figure Skating and U.S. Speedskating, and al ...

Tags: Olympics

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