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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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02/03/14
NBC's digital push

NBC’s digital plan for Sochi will be as radically different from the network’s digital plan in Vancouver as the digital world of 2014 differs from the digital world of 2010. “The iPad did not exist in Vancouver,” NBCUniversal CEO Steve Burke said at a news conference last ...

Tags: In-Depth, Olympics

01/27/14
Security takes the spotlight

News around the Sochi Olympics last week began with reports of “black widows” and ended with a flurry of stories about families of athletes and fans canceling trips to the Games. Hospitality agencies and Olympic sponsors said it was ...

Tags: Olympics

01/06/14
Sponsors adjust to activism at Games

Nearly a year before the Sochi Games, U.S. Olympic Committee Chief Communications Officer Patrick Sandusky received a call from a reporter wanting to know what the USOC thought of a law winding its way through Russia’s parliament that would ban gay propaganda. Sandusky, who was hearing of t ...

Tags: Olympics

12/16/13
NBC, Yahoo to partner for Sochi

NBC Olympics and Yahoo will partner to promote video highlights and live streamed video of the Sochi Games, ending years of competition and public sniping over what outlet drove the most traffic during an Olympic Games. {podcast} SBJ Podcast: Tripp Mickle and Eric Fisher discuss the NBC-Yaho ...

Tags: Olympics

12/09/13
Citi will bring Olympics to NYC space

Citi is bringing its Olympic hospitality home. Rather than limiting its hospitality to Sochi, the company is renting a loft in New York City’s Tribeca neighborhood where it will host employees, clients and customers from Feb. 18-23. Citi is the only sponsor of the U.S. Olympic Committee doi ...

Tags: Olympics

11/25/13
Hurdles on getting food to Russia

Editor’s note: This story is revised from the print edition. High shipping costs and Russian food regulations have made it challenging for U.S. Olympic Committee sponsors to get their companies’ food products into the country for the Sochi Games. ...

Tags: Olympics

11/11/13
USOC extends deal with Blackmun

The U.S. Olympic Committee board of directors finalized a four-year contract extension with Scott Blackmun that will see him continue to lead the organization through the 2016 Rio Games. BLACKMUN ...

Tags: Olympics

11/04/13
NBC bullish on Sochi Olympics

NBC Sports executives are more optimistic about the Sochi Games than they have been about any Winter Olympics in the last decade. Ad sales are strong, internal research suggests viewership will be high, and the event is expected to be “comfortably” profitable. ...

Tags: Olympics

11/04/13
Countdown event grows in size, stature

When the 100-day countdown to the Torino Olympics began eight years ago, Kellogg’s didn’t hold a press event or announce a marketing program. In fact, it did next to nothing. More than a dozen sponsors participate in t ...

Tags: Olympics

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