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Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
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Inside the "new" NBC's Games
Comcast CEO Brian Roberts was standing at a crowded party at the Battersea Power Station in southwest London last Monday night, making small talk with a cable operator executive who was attending the Olympics as a client of NBC, which Comcast bought last year. ...
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McDonald's gets kids in the Games
Photo by: GETTY IMAGES FOR MCDONALD'S The boy closed one eye and tried to balance an arrow on his left hand. He squinted as he pulled back the string of a bow. Then he let go and watched as the ar ...
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Ebersol has time to enjoy Games
On the opening day of Olympic competition in London, Dick Ebersol went to the U.S.-France basketball game. The sight of him in line for concessions stopped one executive in his tracks. Ebersol at an Olympics event? It was something that hasn’t been seen in the last two decades — a str ...
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Comcast CEO: Olympics a "laboratory"
The Olympics’ importance to Comcast goes way beyond NBC’s prime-time window. It’s even more important than its cable channels, like NBC Sports Network, which has seen ratings and distribution growth thanks to the Games. For Comcast CEO Brian Roberts, the Olympics’ popularity ...
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IOC courts Google, Facebook
The International Olympic Committee is looking to become the first sports property to land a marketing deal with Google or Facebook. The organization hosted Google Executive Chairman Eric Schmidt last week during the London Games and has worked closely with the company since it launched a YouTube, video-on-demand channel in 2008.
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Sales strategy helps IOC boost rights fees
With the 2012 Games in full swing, the IOC has already secured $3.7 billion for the 2014 and 2016 Games globally. Photo by: GETTY IMAGES For years, the International Olympic Committee ...
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Witness to history sitting this one out
I was witness to the corporate and political evolution of the post-modern Olympics. From the primitive Winter Games of 1984, which were scantily staged in a crumbling Communist nation, to the hyper-sponsored Beijing Olympics, gaudily presented in t ...
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Plan in place to ensure Phelps’ legacy
Editor's note: This story is revised from the print edition. Call it Michael Phelps 2.0. Long before Phelps won his eighth gold medal in Beijing, his agent, Peter Carlisle, was developing a post-career plan for the swimmer. The time to pu ...
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London: Issues to watch
The tempest over tickets It’s hard to say what came first: the sale of a ticket to the Olympics, or criticism of the sales process. The two have gone hand-in-hand since LOCOG announced the date it would put tickets on sale in 2011. Crit ...
Comcast authentication rates soar
Early returns suggest that Comcast’s plans to authenticate the London Olympics — making sure the Games’ online feeds are available only to cable and satellite subscribers — will be the cable industry’s most successful verification process to date. The company has bee ...
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