Featured Story

Going for Gold

Published in SportsBusiness Journal on

Photo: GETTY IMAGES Jamie Anderson Snowboarding Agents: Amy Stanton and Denege Prudhomme, Stanton & Co. Portfolio: Audi, Beats, Comcast, Dakine, Dragon Herbs, Gnu, GoPro, Kettle...

Read More

Tags: ING, GE, Audi, Comcast, GoPro, Oakley, Visa, CES, Toyota, IMG, Red Bull, Rolex, Under Armour, Olympics, Samsung, BMW, Bridgestone, Coca-Cola, Ping, SEC, Figure Skating, AEG, Kellogg, Nike, United Airlines, Media, Hockey, Bauer, Champion, Champions, Hershey, ACC, CHL, CAA, Ally, Cialis, In-Depth

More Stories

09/04/17
Esports faces long odds in path to Olympics

Esports in the Olympics? A headline-grabbing vision that excites both the millennial-hungry Olympic movement and a gaming community eager for mainstream acceptance. But the path to the Games is complicated and political, and the power held by corporate video game publishers makes it doubly challe ...

Tags: Olympics

08/21/17
Content helps establish Olympic Channel

The Olympic Channel turns one year old today, and like a human of the same age, it’s accomplished much but still must look to the future for the real payoff. In the meantime, it’s costing its parents a lot of money. Related stories ... ■  Edwards hopes to revamp IOC image ■ ...

Tags: Olympics

08/21/17
Edwards wants to revamp IOC image

International Olympic Committee President Thomas Bach believes the Olympics’ struggle to attract host cities is the result of populist revolt against major social institutions — namely, governments, business groups and political parties — that typically drive bids. ...

Tags: Olympics

08/21/17
Non-sponsors seek Pyeongchang athletes

Conventional wisdom holds that corporate America is lukewarm to the 2018 Pyeongchang Winter Olympics, but one indicator suggests that interest hasn’t fallen off too dramatically. According to the U.S. Olympic Committee, the number of non-sponsor brands seeking permission to use Olympians in ...

Tags: Olympics

08/14/17
Site of USA House set for Pyeongchang

The U.S. Olympic Committee is sticking with what works for its primary hospitality and business headquarters during the Pyeongchang Winter Games in February. For the ninth edition of USA House, the USOC is reusing a temporary modular facility it first used in Sochi. The blond wood-and-glass struc ...

Tags: Olympics

08/07/17
Olympic winners and losers

Paris Paris got what it wanted: the ’24 Olympics. St. Petersburg, Brisbane, Toronto In truth, no city had developed a serious plan to bid for 2028, but these three cities ar ...

Tags: Olympics

08/07/17
New, flexible era for IOC?

Los Angeles has won the 2028 Olympics, and the International Olympic Committee will never be the same again because of it. By offering the L.A. bid group several key concessions in exchange for giving up its fight for the 2024 Games, the IOC signaled that it’s entered — perhaps by nec ...

Tags: Olympics

07/31/17
IOC: Sponsor interest high

The Olympics are facing serious challenges, but the Games’ top salesman believes interest from global corporations in sponsorship deals is at an all-time high. Timo Lumme, managing director of television and marketing services for the International Olympic Committee, said the world’s ...

Tags: Olympics

07/31/17
IOC slowed revenue part of plan

The global Olympic movement’s previously rapid revenue growth has slowed to a trickle this decade, and the effects have filtered down to the U.S. Olympic Committee. The International Olympic Committee’s top-line revenue grew by 7.6 percent to $5.66 billion during the four years ending ...

Tags: Olympics

07/31/17
New swimming CEO's plan

TIM HINCHEY USA SWIMMING Tim Hinchey left the Colorado Rapids earlier this summer to take what is perhaps the biggest single-sport job in the American Olympic movement: president and CEO of USA Swimming. He steps into big sho ...

Tags: Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug