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Comcast plans to make the most of stage provided by Pyeongchang Winter Games

Published in SportsBusiness Journal on 11 / 20 / 17

Comcast owns the multibillion-dollar broadcast rights to the Olympics through NBCUniversal, and invented a new Xfinity cable interface last year specifically designed for the Rio Games. But at the time, competitor AT&T owned the communications category with Team USA, so Comcast couldn&rsquo...

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