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Toyota goes deep with Team USA by reaching new sponsorships, renewal and athlete endorsements

Published in SportsBusiness Journal on 03 / 20 / 17

Newest TOP sponsor Toyota is making it clear: They are going big with Team USA heading into Pyeongchang 2018. Last week, the automaker signed a series of deals extending its global rights into the American grassroots, signing new sponsorships with U.S. Figure Skating and U.S. Speedskating, and al...

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