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Digital media outlets account for 25% of U.S. credentials for Sochi Games04 / 29 / 13Digital media outlets will take their largest percentage of credentials ever for an Olympic Games next year. Outlets ranging from Yahoo to ESPN.com to FoxSports.com will receive 25 percent of the more than 400 credentials allocated to the U.S. for the 2014 Sochi Games. That’s a major incre... Tags: Olympics |
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Blackmun’s gold-medal performance
The day after the London Olympics ended, U.S. Olympic Committee CEO Scott Blackmun replied to a senior staff email with simple and succinct praise for the organization’s work. “Everybody … on the team amazed me with your selfless commitment to perfect execution. Bravo,” B ...
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Sponsors extend support to Paralympics
For the first time, all of the International Olympic Committee’s worldwide sponsors signed on to support the Summer Paralympics, and all 24 sponsors of London 2012 are activating during the event as well. The sponsorship support is a breakthrough for the International Paralympic Committee a ...
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Allstate not planning to renew with USOC
Allstate plans to discontinue its sponsorship of Team USA, becoming the first U.S. Olympic Committee sponsor this year to forgo renewing its partnership. Sources familiar with the company’s plans said the insurer made the decision before the London Games. The company has been the official i ...
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Olympics golden for marketing agencies
Two U.S.-based global sports marketing firms, Wasserman Media Group and Octagon, posted their own impressive performances at the London Olympics, representing athletes who took home a combined 53 Olympic medals, 34 of them gold. ...
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More deals on horizon for Phelps
Michael Phelps is close to announcing two new partnerships with companies that are not Olympic sponsors, the swimmer’s agent, Peter Carlisle, said last week. Carlisle, managing director of Olympics and action sports for Octagon, declined to identify the companies, citing confidentiality agr ...
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Games’ legacy: ‘London at its best’
As the rest of the world today weighs in on the legacy of the London Games, the story of how hosting them benefited Great Britain shouldn’t be overlooked. Speaking last week, WPP Chief Executive Officer Martin Sorrell said the London Games p ...
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Olympic snapshots
T he London Olympics will be remembered for a host of things, most of them positive but some still to be determined. Here is a quick look at some of the lasting effects, good and bad, from the 2012 Summer Games. The Social Games Lo ...
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City saves the drama for sports
Four years ago, the Beijing Games ended with the city’s mayor handing an Olympic flag to the relatively unknown mayor of London, the mop-headed Boris Johnson. The flag tangled around him, and viewers worldwide, having just watched a polished ...
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Programming helped drive prime time
In U.S. media circles, the London Games will be known as the first truly digital Olympics. For the first time, NBC streamed every event live online, and NBC Sports Chairman Mark Lazarus believes the online effort helped drive interest around the Games and pumped up the network’s prime-time rat ...
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Inside the "new" NBC's Games
Comcast CEO Brian Roberts was standing at a crowded party at the Battersea Power Station in southwest London last Monday night, making small talk with a cable operator executive who was attending the Olympics as a client of NBC, which Comcast bought last year. ...
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