Featured Story

L.A. Olympics aren’t a lock

Published in SportsBusiness Journal on 07 / 17 / 17

L.A. Mayor Eric Garcetti, IOC President Thomas Bach and Paris Mayor Anne Hidalgo last week. Photo by: GETTY IMAGES Assembled in front of the world media on July 11, Los Angeles Mayor Eric Garcetti ...

Read More

Tags: Olympics

More Stories

IOC aquires Olympedia database

The International Olympic Committee has purchased Olympedia, an extensive American-built database of Olympic results, as part of a larger effort to modernize the Olympics’ recordkeeping and research capacity. “We felt this database … is a fantastic starting point for the projec ...

Tags: Olympics

Utah looks at getting back into Olympic mix

Utah politicians and sports leaders naturally celebrated the 15th anniversary of the Salt Lake City Olympics this month, but their real focus is on hosting the Winter Games all over again. While the American Olympic movement is putting its full efforts into Los Angeles’ bid for the 202 ...

Tags: Olympics

BMW turns to swimming

BMW is not done with Olympic sports, even if it has lost the rights to Team USA. The automaker has extended its partnership with USA Swimming through the 2020 Tokyo Games, following an earlier extension with USA Bobsled & Skeleton through the 2022 Winter Games. ...

Tags: Olympics

An under the radar Olympics

Pyeongchang 2018: The quiet Olympics? As the world prepares to mark one year until the first Korean Winter Games, the preparations so far have drawn little of the outsized attention — good or bad — that consumed the buildup to the last two Olympics in Sochi and Rio. Enthusiasm from Am ...

Tags: Olympics

Olympians join ‘Today’ for 2018 push

NBC will use the one-year-out mark to launch its promotional efforts around Pyeongchang 2018, starting on “Today” on Wednesday, featuring interviews with Shaun White, Lindsay Vonn, Gracie Gold and Chloe Kim, who will be speaking from South Korea, among others. Athletes on set at Rockefel ...

Tags: Olympics

Fanatics still has online Team USA store after Alibaba deal with ...

Fanatics will continue to operate Team USA’s online store for now despite the International Olympic Committee’s new global partnership with Chinese e-commerce giant Alibaba Group. Fanatics operates Teamusashop.com and has U.S. Olympi ...

Tags: Olympics

USOC aims to rebound

One year from the start of three straight Olympics in Asia, the U.S. Olympic Committee has been uncharacteristically hit by a slew of departing sponsors in key categories. At least five corporate partners have left the program since the Rio Games, blowing a hole in reliable revenue streams and op ...

Tags: Olympics

USSA's Jaquet leaving before ’18 Games

U.S. Ski & Snowboarding’s top marketer is leaving his job a year before the Pyeongchang Games, suggesting big changes are coming to the nation’s largest winter sports governing body’s commercial strategy. In a surprising development Jan. 4, USSA CEO Tiger Shaw said CMO Mike ...

Tags: Leagues and Governing Bodies, Olympics

Series brings ‘Olympics feel’ to event

With Rio in the rearview mirror and the 2018 Winter Games still more than a year away, the U.S. Olympic Committee is trying something new to push Team USA back into the limelight: a virtual mini-Olympics. On Saturday, the USOC, NBC Sports and th ...

Tags: Olympics

Team USA welcomes back protesters

Whether or not he intended to, U.S. Olympic Committee CEO Scott Blackmun waded into the political athletes storyline in September by appointing 1968 podium protesters Tommie Smith and John Carlos as Team USA ambassadors and inviting them to the White House for a celebration of the Rio Olympic team. ...

Tags: Sports in Society, Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug