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‘Human skills ... of the highest order’

04 / 07 / 14

Shortly before his visit to Tokyo last November, International Olympic Committee President Thomas Bach requested that the Japanese Olympic Committee organize an event with top executives from companies such as Toyota and Panasonic. Japan’s Olympic committee president, Tsunekazu Takeda, reached...

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02/17/14
IOC to explore channel launch

Five years after shutting down an effort to launch an Olympic channel in the U.S., the International Olympic Committee is looking to launch a network of its own. IOC President Thomas Bach received approval from IOC members during meetings at the Sochi Games to explore the viability of an Olympic ...

Tags: Olympics, Media

02/17/14
USSA leaving time buys behind

The U.S. Ski & Snowboard Association is finalizing a new TV rights agreement with NBC, and for the first time, the national governing body will not pay for the broadcasts of its events. The USSA and NBC have agreed to terms on a five-year, revenue-sharing deal that will see total ski and snow ...

Tags: Olympics, Media

02/17/14
‘New guard’ creates new feel with NBC

Shortly after 4 p.m. last Wednesday, NBC Sports Group’s top executives gathered in a makeshift conference room within NBC’s massive Sochi compound. There was nothing remarkable about the meeting — it was similar to production m ...

Tags: Olympics

02/10/14
Heiberg leaves a legacy of trust

When Gerhard Heiberg stepped in to replace Dick Pound as the head of the marketing commission in 2001, it looked like the International Olympic Committee’s troubled days were behind it. The organization was just coming out of a bribery scandal around the 2002 Salt Lake City Games, and though i ...

Tags: Olympics

02/10/14
NGBs looking to grow

Headed into the Vancouver Games, U.S. Winter Olympic national governing bodies were reeling from the recession. Most lost sponsors. Many cut staff. But over the last four years, they’ve had a chance to rebuild. Signs of improvement can be seen across all the winter national governing bodies ...

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02/03/14
A mountain of challenges

Coca-Cola officials felt good about their Olympic hospitality plans. The company secured a hotel for the Games nearly two years ago. It invited guests and felt good telling them they would be staying at a newly built hotel near the venues. Everything was in place. But then, during the Christmas holi ...

Tags: In-Depth, Olympics

02/03/14
Aiming for medal stand

The Sochi Games will be dominated by returning Olympians like speedskaters J.R. Celski and Shani Davis, skiers Ted Ligety and Julia Mancuso, snowboarders Shaun White and Kelly Clark, figure skaters Meryl Davis and Charlie White, as well as hurdler-turned-bobsledder Lolo Jones. But plenty of first-t ...

Tags: In-Depth, Olympics

02/03/14
Comcast's X1 gets Sochi streaming

Comcast is expanding its X1 interactive video platform to allow its subscribers to see NBC Sports’ online streaming coverage of the Sochi Olympics on televisions. NBC Sports is streaming every event in Sochi live, a first for the Winter Olympics and expanding on what it did two years ago in ...

Tags: Olympics, Media

02/03/14
NBC's digital push

NBC’s digital plan for Sochi will be as radically different from the network’s digital plan in Vancouver as the digital world of 2014 differs from the digital world of 2010. “The iPad did not exist in Vancouver,” NBCUniversal CEO Steve Burke said at a news conference last ...

Tags: In-Depth, Olympics

01/27/14
Security takes the spotlight

News around the Sochi Olympics last week began with reports of “black widows” and ended with a flurry of stories about families of athletes and fans canceling trips to the Games. Hospitality agencies and Olympic sponsors said it was ...

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