Dew Tour to become Olympic qualifier Digital media lines up for Sochi USA House NBC gathers athletes for Sochi promo Sochi ‘pass’ creates questions, concerns Nike nears deal with figure skater USOC plans foundation for fundraising Reservations about Sochi hotels Visa cutting back on U.S. Olympic sports Olympians settle with Samsung
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Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
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Kellogg’s to feature roster of nine
U.S. Olympic Committee sponsor Kellogg’s last week announced a roster of nine Olympians and Sochi 2014 hopefuls that it will feature in marketing and promotions around the Sochi Games. The company signed snowboarder Gretchen Bleiler, figure skater Kristi Yamaguchi, 1980 U.S. hockey team mem ...
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USG Corp. to sponsor Team USA
Chicago-based building products manufacturer USG Corp. has signed on to sponsor Team USA ahead of the Sochi and Rio Games. USG didn’t return calls seeking comment, and the U.S. Olympic Committee declined to comment. But two industry sources said that the deal is expected to be announced lat ...
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Road to Sochi includes tour, TV
The U.S. Olympic Committee this week will launch its second, multi-dimensional marketing campaign ahead of an Olympic Games. The Road to Sochi initiative, which follows the successful Road to London campaign, includes a special telecast of winter sports on NBC Sports Network and Universal Sports, ...
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Kellogg’s to hit the slopes with USSA
Kellogg’s plans to make skiing and snowboarding a focus of its Olympic marketing efforts ahead of the 2014 Sochi Games. The U.S. Olympic Committee sponsor recently signed a 16-month agreement with the U.S. Ski & Snowboard Association that makes its Kellogg’s brand the official bre ...
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USOC hires M&C Saatchi for PR work
The U.S. Olympic Committee named M&C Saatchi its first public relations agency of record. M&C Saatchi beat out Weber Shandwick, Ketchum and Edelman’s Matter agency, which all vied for the job in a formal pitch process held late last year. The USOC had worked with all of the agencies ...
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Plant reflects on USOC time
Mike Plant this month will step down as a member of the U.S. Olympic Committee board of directors, bringing an end to an eight-year term as one of two representatives of the national governing bodies to the board. He served during a tumultuous pe ...
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USOC changes logo by adding flag
The U.S. Olympic Committee is retiring the USA five-ring logo that sponsors have featured on products ranging from beer to yogurt to shampoo during the last 25 years. The organization will require sponsors to use a new mark featuring the U.S. flag and the Olympic rings to identify their support ...
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USOC extends ad packages to nonsponsors
The U.S. Olympic Committee for the first time has begun selling annual advertising packages to sponsors and nonsponsors across its digital network of 22 websites, which includes teamusa.org and a host of national governing bodies. The organization is offering three packages that range in price fr ...
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BMW: USOC deal drives strong sales
BMW’s promotion of “Drive for Team USA” events around the London Games helped it sell more than 6,000 new cars. More than 300 dealerships nationwide participated in the promotion, sending fliers to prospective BMW buyers offering them a chance to attend a special test-drive even ...
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USOC sets Olympic retail sales record
The U.S. Olympic Committee this year generated more than $115 million in retail sales around the London Games, exceeding its goal of $100 million and setting a record for an international Olympics. The black Nike hoodie brought in ...
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