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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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04/28/14
NBC building out Olympic sports roster

There was a time when Olympic sports executives would compare NBC to a magician. Every two years, the broadcast network appeared to pull Olympic sports out of a hat, put them on visual display for 17 days and then store them away until the next Games to preserve the magic of the Olympics. Those d ...

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04/07/14
‘Human skills ... of the highest order’

Shortly before his visit to Tokyo last November, International Olympic Committee President Thomas Bach requested that the Japanese Olympic Committee organize an event with top executives from companies such as Toyota and Panasonic. Japan’s Olympic committee president, Tsunekazu Takeda, reached ...

Tags: Olympics

04/07/14
Probst to be chair IOC press commission

Six months after being made a member of the International Olympic Committee, Larry Probst has been appointed chairman of the organization’s press commission. Probst The appointment is the lat ...

Tags: Olympics

03/31/14
NGBs create ‘Trio to Rio’ package

USA Swimming, USA Gymnastics and USA Track & Field are bundling media and hospitality inventory for all three national governing bodies into a single sales package ahead of the 2016 Rio Games. Billed as the “Trio to Rio,” the partnership marks the first time national governing bod ...

Tags: Olympics

03/10/14
Sponsors focusing ads on Paralympians

Three advertisers this weekend released new creative featuring Paralympians to coincide with their sponsorship of the first live broadcasts of a Paralympic Games on NBC in the U.S. Citi, Hartford and P&G all developed spots designed to supp ...

Tags: Olympics

03/03/14
Surprises realign endorsement market

Wasserman Media Group and IMG led U.S. sports talent representation agencies in the medal counts at the Sochi Olympics, but it may take longer than usual to determine who the real post-Games business winners are, Olympic industry experts said last week. That’s because many of the big storie ...

Tags: Olympics

02/24/14
USOC to pick 2024 bid city by year end

With the Sochi Games behind it, the U.S. Olympic Committee plans to turn its attention to a potential bid for the 2024 Summer Games. International Olympic Committee members have encouraged the U.S. to bid, and the USOC is intent on selecting a potential bid city by the end of the year. Candidates ...

Tags: Olympics

02/24/14
Three more deals lined up for Rio

Rio 2016 is on the cusp of announcing three tier-two sponsorships that will boost total sponsorship revenue to two-thirds of its goal of raising $1.3 billion. “We should be close to London [which raised $1 billion] two years before the Games,” said Renato Ciuchini, Rio 2016’s ch ...

Tags: Olympics

02/24/14
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Tags: Olympics

02/24/14
Bach energizes IOC membership

International Olympic Committee member Jean-Claude Killy stood in the lobby of the Radisson Blu last week and talked enthusiastically about his time in Sochi. “We have a new energy,” Killy said. The new energy Killy spoke of can be traced to the Feb. 4-7 IOC Session in the days pre ...

Tags: Olympics

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