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Going for Gold

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Photo: GETTY IMAGES Jamie Anderson Snowboarding Agents: Amy Stanton and Denege Prudhomme, Stanton & Co. Portfolio: Audi, Beats, Comcast, Dakine, Dragon Herbs, Gnu, GoPro, Kettle...

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Tags: ING, GE, Audi, Comcast, GoPro, Oakley, Visa, CES, Toyota, IMG, Red Bull, Rolex, Under Armour, Olympics, Samsung, BMW, Bridgestone, Coca-Cola, Ping, SEC, Figure Skating, AEG, Kellogg, Nike, United Airlines, Media, Hockey, Bauer, Champion, Champions, Hershey, ACC, CHL, CAA, Ally, Cialis, In-Depth

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12/18/17
Team USA shop to hit Manhattan

The USOC and Fanatics will open a temporary retail shop in Rockefeller Center. The U.S. Olympic Committee and Fanatics will open a temporary Team USA retail store in Manhattan beginning Tuesday and th ...

Tags: Olympics

12/18/17
USOC’s domestic sites for Winter Games

The remote mountainsides of South Korea are challenging the Olympics hospitality industry this year, but the U.S. Olympic Committee thinks reluctance to travel could lead to a new line of business stateside. After experimenting with one-day viewing parties during the 2014 and 2016 Olympics, the U ...

Tags: Olympics

12/04/17
Audi nudges way into Olympic marketing

Audi has signed 2014 Sochi gold-medal snowboarder Jamie Anderson to an endorsement deal, landing a blow against competitor Toyota’s aggressive entry into the Olympic world this year. Last December, Toyota obtained exclusive rights in the auto category with the U.S. Ski & Snowboard, whic ...

Tags: Olympics

12/04/17
Skier aims for spot on key IOC commission

American Kikkan Randall will be competing for a medal and a spot on the IOC Athletes’ Commission in Pyeongchang. GETTY IMAGES Kikkan Randall will head to Pyeongchang for her fifth and final Win ...

Tags: Olympics

11/20/17
Comcast to make most of Games

Comcast owns the multibillion-dollar broadcast rights to the Olympics through NBCUniversal, and invented a new Xfinity cable interface last year specifically designed for the Rio Games. But at the time, competitor AT&T owned the communications category with Team USA, so Comcast couldn&rsquo ...

Tags: Olympics

11/20/17
Bridgestone’s path to figure skating

Bridgestone is enthusiastic about its global Olympics sponsorship, but there’s no denying it makes more sense in the summer. The Japanese tire maker has always been focused on the 2020 Tokyo Games, and the simple fact is, people don’t buy tires in February. So in its first Winter Olym ...

Tags: Olympics

11/13/17
NBC opts for “chayng” over “chung”

How do you pronounce the 2018 Winter Olympics host city? You’ll hear a variety of takes on “Pyeongchang,” and one place you didn’t hear a consistent answer was NBC’s programming on Nov. 1, when the network, its affiliates and cable platforms celebrated the 100 Days O ...

Tags: Olympics

11/13/17
USA Curling growing its audience

Business growth is measured one eyeball at a time at USA Curling, one of the United States’ smallest Olympic sports governing bodies. But the impressions are gradually adding up. Late last month, the national governing body secured the most prominent sponsorship deal in its 59-year history: ...

Tags: Olympics

11/06/17
Anti-doping effort details toll

What’s the financial cost of poor anti-doping controls in the Olympics? It’s difficult to put an exact price on it, but it’s real, say U.S. athletes and executives across the American Olympic community. On Oct. 27, an international coalition of athletes and their anti-doping age ...

Tags: Olympics

11/06/17
IOC dips into esports with Intel

Esports won’t be in the Olympics as a medal event for years, if ever. But esports is getting a test run at the Games this February thanks to a new International Olympic Committee sponsor. Intel, which signed an eight-year deal with the IOC in June, is making its first splash by staging an e ...

Tags: Olympics

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