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Team USA welcomes protesters back into the fold

Published in SportsBusiness Journal on 12 / 05 / 16

Whether or not he intended to, U.S. Olympic Committee CEO Scott Blackmun waded into the political athletes storyline in September by appointing 1968 podium protesters Tommie Smith and John Carlos as Team USA ambassadors and inviting them to the White House for a celebration of the Rio Olympic team. ...

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Tags: Sports in Society, Olympics

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USOC trims share of future L.A. sales

The U.S. Olympic Committee has agreed to accept a lower share of sponsorship sales in a possible Los Angeles 2024 Olympics than in most of the recent American bids, and also took a lower number than the original LA 2024 budget indicated. According to a contract made public in late September, the ...

Tags: Olympics

LA24 says U.S. Games help niche sports

Los Angeles 2024 is opening a new front in its campaign to host the Olympics, making an explicit argument that an American Olympics would be good for business in certain sports. In a speech to the U.S. Olympic Committee’s annual assembly Sept. 22, LA24 CEO Gene Sykes said the global governi ...

Tags: Olympics

Sponsors find value in Paralympics

The Paralympic Games don’t draw the viewership or attendance of the Olympic Games. Photo by: GETTY IMAGES Corporate enthusiasm for the Paralympics has grown substantially in the ...

Tags: Olympics

Rome’s exit boon for L.A.?

Veteran international sports marketer Patrick Nally called Rome’s departure from the race to host the 2024 Olympics good news for Los Angeles, because it underscores the profound challenges facing the International Olympic Committee and will remind voters of the need for a drama-free Games. ...

Tags: Olympics

Hilton ends USOC deal

Hilton is ending its 11-year relationship with the U.S. Olympic Committee, citing an ongoing review of its sports portfolio that also has led the hotel chain to not renew sponsorships of the Canadian Olympic Committee, USA Volleyball and USA Gymnastics beyond this year, a spokesman confirmed. Hil ...

Tags: Olympics

Intensity builds for Olympic bids

With one year left until the vote to award the 2024 Summer Olympics, the race is about to enter the limelight. In the coming days, bid city officials will return from the Paralympics in Rio, where they’ve mostly kept a low profile due to International Olympic Committee rules against campaig ...

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Octagon’s athletes shine in Rio

At the Olympics, no representation agency got more bang for its buck than Octagon. Carried by mainstay Michael Phelps and first-timer Simone Biles, nine Octagon clients took home 24 medals at the Rio Games, including 16 gold. Four of the top 11 American medal winners were Octagon clients. As a ...

Tags: Olympics

McDonald’s about the kids in Rio

After years of tinkering, McDonald’s believes it’s found a better way to execute its hallmark Olympic kids program: Make them stars in the opening ceremony and build a global activation around their adventures. The high-profile asset required an extraordinary concession to a sponsor b ...

Tags: Olympics

Simril, LA84 helping LA 2024 bid

Renata Simril is using fun and games to bring the spirit of the Olympic Games to thousands of mostly inner-city kids in Southern California as the new head of the LA84 Foundation. She and her organization also are working to help the LA 2024 bid committee bring the Games back to Los Angeles. Simr ...

Tags: Olympics

NBC turns Conn. studios into Rio North

The neighborhood surrounding NBC Sports’ headquarters in Stamford, Conn., is no Copacabana Beach. But however mundane its exterior, its interior will transform into Rio North for three weeks in August. NBC Sports is expanding its at-home operation for the Rio Games to unprecedented levels, ...

Tags: Olympics, Media

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