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USSA seeks unity in rebranding

Published in SportsBusiness Journal on 06 / 19 / 17

The U.S. Ski & Snowboard Association is rebranding to unify the diverse array of sports it oversees and present a single identity to sponsors, fans and donors. The organization will now identify itself as simply U.S. Ski & Snowboard, and has introduced a single enterprise logo and three n...

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