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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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02/24/14
USOC to pick 2024 bid city by year end

With the Sochi Games behind it, the U.S. Olympic Committee plans to turn its attention to a potential bid for the 2024 Summer Games. International Olympic Committee members have encouraged the U.S. to bid, and the USOC is intent on selecting a potential bid city by the end of the year. Candidates ...

Tags: Olympics

02/24/14
Three more deals lined up for Rio

Rio 2016 is on the cusp of announcing three tier-two sponsorships that will boost total sponsorship revenue to two-thirds of its goal of raising $1.3 billion. “We should be close to London [which raised $1 billion] two years before the Games,” said Renato Ciuchini, Rio 2016’s ch ...

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02/24/14
Sochi Games leave a complex legacy

A collective sense of dread gripped the Olympic industry ahead of the Sochi Games. Concerns mounted about security, protests and incomplete hotels. But after the Olympic flame was lit and the Games began, a gradual realization set in: Russia was delivering one of the most operationally sound and ...

Tags: Olympics

02/24/14
Bach energizes IOC membership

International Olympic Committee member Jean-Claude Killy stood in the lobby of the Radisson Blu last week and talked enthusiastically about his time in Sochi. “We have a new energy,” Killy said. The new energy Killy spoke of can be traced to the Feb. 4-7 IOC Session in the days pre ...

Tags: Olympics

02/17/14
IOC reprices TOP deals at $200M

The International Olympic Committee has set a new price point for TOP sponsorships, nearly doubling the cost of four-year global sponsorships from $100 million to $200 million. {podcast} SBJ Podcast: From Sochi: SBJ Olympics writer Tripp Mickle and Tom Shepard, former Visa marketer and ...

Tags: Olympics

02/17/14
Hard work helps NGB rebound

David Raith still remembers the day in 2007 that he learned ABC planned to end its 43-year relationship with figure skating. U.S. Figure Skating had anticipated it, cutting its expenses drastically in the final two years of ABC’s media contract, but the decision still hurt. ...

Tags: Olympics

02/17/14
IOC to explore channel launch

Five years after shutting down an effort to launch an Olympic channel in the U.S., the International Olympic Committee is looking to launch a network of its own. IOC President Thomas Bach received approval from IOC members during meetings at the Sochi Games to explore the viability of an Olympic ...

Tags: Olympics, Media

02/17/14
USSA leaving time buys behind

The U.S. Ski & Snowboard Association is finalizing a new TV rights agreement with NBC, and for the first time, the national governing body will not pay for the broadcasts of its events. The USSA and NBC have agreed to terms on a five-year, revenue-sharing deal that will see total ski and snow ...

Tags: Olympics, Media

02/17/14
‘New guard’ creates new feel with NBC

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Tags: Olympics

02/10/14
Heiberg leaves a legacy of trust

When Gerhard Heiberg stepped in to replace Dick Pound as the head of the marketing commission in 2001, it looked like the International Olympic Committee’s troubled days were behind it. The organization was just coming out of a bribery scandal around the 2002 Salt Lake City Games, and though i ...

Tags: Olympics

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