Featured Story

Longer ‘Road to Rio’ fills calendar with sponsors

Published in SportsBusiness Journal on 05 / 25 / 15

The Olympic marketing season will start earlier than ever because the U.S. Olympic Committee keeps finding sponsors willing to underwrite a longer promotional tour leading up to the Rio Games. Liberty Mutual Insurance has signed a deal to return as presenting partner of the Road to Rio tour, whic...

Read More

Tags: Olympics

More Stories

05/25/15
USOC costs rising along with revenue

The U.S. Olympic Committee is spending a lot more money on people than it used to. From 2010 to 2014, compensation and benefits expenses soared 24 percent, to $47 million — or 21 percent of the nonprofit’s costs last year, according to recently published federal tax forms. During t ...

Tags: Olympics

05/11/15
Coe: Boston still has time

Boston’s bid to host the 2024 Summer Olympics is in better shape than it appears, according to Sebastian Coe, chief organizer of the 2012 London Games, though he added that a local referendum on bringing the Games to the U.S. is “a bit of a cop-out.” Recent opinion polls and new ...

Tags: Olympics

09/29/14
Chobani pushes USOC deal through Tokyo

Chobani Greek Yogurt has renewed its U.S. Olympic Committee sponsorship, making it the first USOC corporate patron to publicly extend its rights through the 2020 Games in Tokyo. Chobani CMO Peter McGuinness said the Olympic connection since 2012 has been effective in securing incremental retail p ...

Tags: Olympics

09/15/14
Redesign gives site traditional look

The U.S. Olympic Committee plans to unveil a redesigned website this fall that will replace its mosaic of images with a more traditional look that features a dominant image and links to news stories. The change comes two years after the USOC overhauled its site, trading the traditional headline-p ...

Tags: Olympics

09/15/14
USOC pushes pre-Games tour two years out

The U.S. Olympic Committee for the first time last week laid out a two-year marketing plan for an Olympic Games. The plan calls for the USOC to begin its “Road to Rio” marketing activities next year by taking an experiential marketing tour to select festivals and sports events nationw ...

Tags: Olympics

09/01/14
NBC Sports to host USOC, NGB execs

NBC Sports is bringing together top U.S. Olympic Committee and national governing body executives this week in Seattle to discuss challenges facing Olympic sports and ways to address them.  The first-time event was put together by NBC Olympics President Gary Zenkel and USOC Chief Executive S ...

Tags: Olympics

08/04/14
NBC touting Olympics two years out

NBC Sports this week will roll out its most extensive two-year-out campaign for an Olympic Games. The group will air 15- and 30-second spots on Tuesday, two years ahead of the opening day of the 2016 Rio Games. The spots, which were still being ...

Tags: Olympics

08/04/14
IOC could launch Olympic OTT net

The International Olympic Committee could launch a digital, Olympic network as early as next year. The organization has completed a feasibility study for an over-the-top channel that would be available in more than 200 markets. If the project is approved by the IOC members at the organization&rsq ...

Tags: Olympics

06/02/14
Bridgestone newest TOP sponsor

Bridgestone has signed on to become a worldwide sponsor of the Olympics in a six-year deal valued at $344 million. The Japan-based tire company is the first new sponsor in The Olympic Partner program signed by the International Olympic Committee since 2010. The Asahi Shimbun, a Japanese publicati ...

Tags: Olympics

05/12/14
Improved relationship on display

When NBC and the International Olympic Committee three years ago held a press call for their $4.4 billion TV rights deal, U.S. Olympic Committee Chairman Larry Probst joined reporters watching then-IOC President Jacques Rogge and Comcast CEO Brian Roberts speak. But when IOC President Thomas Bach ...

Tags: Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug