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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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05/12/14
Improved relationship on display

When NBC and the International Olympic Committee three years ago held a press call for their $4.4 billion TV rights deal, U.S. Olympic Committee Chairman Larry Probst joined reporters watching then-IOC President Jacques Rogge and Comcast CEO Brian Roberts speak. But when IOC President Thomas Bach ...

Tags: Olympics

05/12/14
NBC deal shows focus by Bach, IOC

When Thomas Bach campaigned to become the International Olympic Committee’s president, he ran on a platform that focused on changing the selection process for Olympic sports and strengthening anti-doping sanctions. He never talked about the need to secure the IOC’s financial future. ...

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05/05/14
Agencies eye big prize in Franklin

Four-time Olympic gold medalist Missy Franklin turned down millions before the London Games to maintain her college eligibility, but the University of California swimmer’s parents have begun meeting with agents in preparation for her to turn pro next year. Franklin’s parents already h ...

Tags: Olympics

04/28/14
Sochi boosts Comcast’s Q1 results

NBCUniversal beat analysts’ estimates for the Sochi Games, booking $1.1 billion in revenue, which is nearly $300 million more than Wall Street analysts expected. Revenue from the Olympics helped boost Comcast’s first-quarter profit by 30 percent. The $1.1 billion in revenue for the Ol ...

Tags: Media, Olympics

04/28/14
NBC building out Olympic sports roster

There was a time when Olympic sports executives would compare NBC to a magician. Every two years, the broadcast network appeared to pull Olympic sports out of a hat, put them on visual display for 17 days and then store them away until the next Games to preserve the magic of the Olympics. Those d ...

Tags: Media, Olympics

04/07/14
‘Human skills ... of the highest order’

Shortly before his visit to Tokyo last November, International Olympic Committee President Thomas Bach requested that the Japanese Olympic Committee organize an event with top executives from companies such as Toyota and Panasonic. Japan’s Olympic committee president, Tsunekazu Takeda, reached ...

Tags: Olympics

04/07/14
Probst to be chair IOC press commission

Six months after being made a member of the International Olympic Committee, Larry Probst has been appointed chairman of the organization’s press commission. Probst The appointment is the lat ...

Tags: Olympics

03/31/14
NGBs create ‘Trio to Rio’ package

USA Swimming, USA Gymnastics and USA Track & Field are bundling media and hospitality inventory for all three national governing bodies into a single sales package ahead of the 2016 Rio Games. Billed as the “Trio to Rio,” the partnership marks the first time national governing bod ...

Tags: Olympics

03/10/14
Sponsors focusing ads on Paralympians

Three advertisers this weekend released new creative featuring Paralympians to coincide with their sponsorship of the first live broadcasts of a Paralympic Games on NBC in the U.S. Citi, Hartford and P&G all developed spots designed to supp ...

Tags: Olympics

03/03/14
Surprises realign endorsement market

Wasserman Media Group and IMG led U.S. sports talent representation agencies in the medal counts at the Sochi Olympics, but it may take longer than usual to determine who the real post-Games business winners are, Olympic industry experts said last week. That’s because many of the big storie ...

Tags: Olympics

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