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Going for Gold

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Photo: GETTY IMAGES Jamie Anderson Snowboarding Agents: Amy Stanton and Denege Prudhomme, Stanton & Co. Portfolio: Audi, Beats, Comcast, Dakine, Dragon Herbs, Gnu, GoPro, Kettle...

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Tags: ING, GE, Audi, Comcast, GoPro, Oakley, Visa, CES, Toyota, IMG, Red Bull, Rolex, Under Armour, Olympics, Samsung, BMW, Bridgestone, Coca-Cola, Ping, SEC, Figure Skating, AEG, Kellogg, Nike, United Airlines, Media, Hockey, Bauer, Champion, Champions, Hershey, ACC, CHL, CAA, Ally, Cialis, In-Depth

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New sponsors use 2018 as test run for Tokyo

IOC President Thomas Bach (right) and Jack Ma, chairman of Chinese e-commerce giant Alibaba Group, celebrate the company’s new Olympic partnership in 2017. Photo: AP IMAGES Midway through a ...

Tags: ING, GE, IOC, IMG, Ally, SEC, NTRA, China, Lenovo, Torino, Toyota, AIG, Olympics, On The Ground, eports, Media, Vans, Technology

Intel targets Games for True VR coming-out party

Editor’s note: This story is revised from the print edition. The Olympics helped popularize color television half a century ago, and Intel Chief Strategy Officer Aicha Evans believes the Games will soon usher in a new “golden age of technology” for sports viewers. Up firs ...

Tags: GE, Target, ING, Olympics, Vans, Technology, CES, NBC, Media, Ally, ATT, eports, AIG, Figure Skating, UPS, Ping, IOC, In-Depth

Automaker using Games to rebrand as mobility company

By early 2016, nearly a year had passed since Toyota signed its blockbuster global sponsorship deal with the International Olympic Committee, but the automaker was still stuck on a theme for its campaign. Top internal marketers on two continents ...

Tags: Toyota, AIG, Dentsu, ING, Olympics, Media, GE, North America, CES, NTRA, Ally, Visa, BMW, Technology, Ford, Super Bowl, ATT, SEC, And 1, UPS, Budget, John Hancock, IMG, Japan, USOC, HBO, Figure Skating, Hockey, IOC, Hyundai, Volkswagen, General Motors, ACC, In-Depth

Olympic partners hail Korean detente

The easing of tensions with North Korea could make a difference for Pyeongchang organizers hoping to sell more tickets. Photo: GETTY IMAGES In a matter of weeks, the risk of war on the Korean peni ...

Tags: ATT, ING, Olympics, NBC, Ugg, GE, Travelers, SEC, GMR Marketing, Samsung, BT, Target, Olympics

Sports Media: From robot dogs to home tech, media execs weigh in ...

We could be in the midst of seeing the annual Consumer Electronics Show morph from a television-centric convention to one that’s more focused on everyday home products. That’s the opinion from one of Comcast ’s top executives, ...

Tags: Media, CES, ING, Opinion, Comcast, ATT, Ally, GE, NBC, SPL, ESPN, Technology, Fox, Olympics, NTRA, Sony, Turner Sports, Target, CHL, MLS, NFL, Converse

Visa pins Olympic campaign on new payment technology

Is a credit card company just the biggest name on the plastic rectangle in your pocket? Or is it an indispensable connection point between you and the entire economy? Visa believes it’s making progress in convincing the world it’s the latter, but the global Olympic sponsor will again ...

Tags: Visa, AIG, Technology, ING, GE, ATT, ACC, CHL, Ping, SEC, NBC, Olympics, Ally

Doubts persist on future of virtual reality

Intel used CES to outline ambitious VR plans for the Winter Olympics. Photo by: INTEL The experience delivered through virtual reality is just that, a simulated re-creation of some other place. But ...

Tags: Technology, Olympics

Speedskating, UA on track after 2014 debacle

Under Armour has worked closely with U.S. Speedskating for four years to turn around the disappointing performance in the 2014 Sochi Games. Photo by: GETTY IMAGES On Feb. 14, 2014, the U.S. Speedsk ...

Tags: Olympics

Team USA fundraising arm targets individuals

The USOC has emphasized fundraising to support Team USA’s other major revenue streams. GETTY IMAGES Team USA’s fundraising arm is turning its attention to the 99 percent. Since opening ...

Tags: Olympics

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