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Team USA welcomes protesters back into the fold

Published in SportsBusiness Journal on 12 / 05 / 16

Whether or not he intended to, U.S. Olympic Committee CEO Scott Blackmun waded into the political athletes storyline in September by appointing 1968 podium protesters Tommie Smith and John Carlos as Team USA ambassadors and inviting them to the White House for a celebration of the Rio Olympic team. ...

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Tags: Sports in Society, Olympics

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NBC expands Olympic sports coverage

NBC Sports has promised an expansion of Olympic sports coverage in Olympic off years with a recent spate of deals and programming commitments. On Dec. 1, USA Track and Field announced an unprecedented eight-year deal with the network to broadcas ...

Tags: Media, Olympics

USA Swimming appeals to listmakers

When the wrap-ups of 2016 are written, USA Swimming won’t count on the Rio Olympics to speak for itself. Sensing intense competition for space in the media’s year-end collection of top 10 lists and year-in-review roundups, the governing body has launched a public relations campaign to ...

Tags: Olympics

Planners taking stock of Pyeongchang

The U.S. Olympic Committee is planning domestic hospitality programs during the 2018 Winter Games, covering the bases for fans and sponsors reluctant to make the long flight to South Korea. For those who are heading to Pyeongchang, planners say they’re dealing with limited lodging options a ...

Tags: Olympics

USSA adds Liberty Mutual, Rockin’ Refuel

The U.S. Ski and Snowboard Association has added two new sponsors on the cusp of the winter season. Last week, Liberty Mutual signed on to again fill the insurance category, which had been vacant since the insurer’s last deal expired in 2015. As part of the four-year deal, Liberty Mutual al ...

Tags: Marketing and Sponsorship, Olympics

L.A. should stay optimistic, experts say

U.K.-based sports marketer Patrick Nally, a regular in the halls of power in the Olympic movement since the 1970s, said the main message to Los Angeles is that they shouldn’t panic. “Keep your head down,” he said. “You’re on a very good course. You’ve go ...

Tags: Law and Politics, Olympics

USA Wrestling adds donors for medal fund

USA Wrestling has added four donors to its big-money Living the Dream Medal Fund, an incentive program that’s given $1.75 million to medal winners since 2009. Among the new donors are David McCormick, president of major investment fund Bridgewater Associates, and Jack Moses, a tech entrepre ...

Tags: Olympics

Recall automakers wanted, didn’t get

Nike’s Rio Games TV spots ranked high in recall by consumers. Automakers flooded the airwaves during the Rio Olympics but came away with comparatively little to show for it, according ...

Tags: Olympics

USOC works to ramp up college connection

When the U.S. Olympic Committee and its sports teams map out funding and strategy for the next four years, the NCAA feeder system will be a bigger priority than in the past. Sarah Wilhelmi, Team USA’s new collegiate partnership director hired in May, will be involved. Her job is to identify ...

Tags: Olympics

Figure skating launches a youth movement

Figure skating is traditionally the most popular Winter Olympic sport, but its national governing body is facing facts: Its fan base is too old, and youth membership growth is modest. With that in mind, U.S. Figure Skating will launch a comprehensive rebranding campaign this week, targeting young ...

Tags: Olympics

USSA sees ticket demand for alpine stops

The U.S. Ski and Snowboard Association has made a pleasant discovery: A market exists in the U.S. for paid, reserved and VIP tickets to alpine skiing events. The group had never attempted to sell access to domestic alpine events, but organizers of a World Cup women’s slalom/super slalom eve ...

Tags: Olympics

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