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NGBs to soon have new generation of leaders

Published in SportsBusiness Journal on 05 / 22 / 17

The U.S. Olympic Committee’s top executive ranks have been stable since 2010, but the leadership of Team USA is nonetheless undergoing major changes this year. USA Swimming is searching for a new leader after the death in Ap...

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05/22/17
Rich NGBs get richer in 2016

Editor’s note: This story is updated from the print edition. When it comes to the U.S. Olympic Committee’s cash aid to individual Olympic sports teams, the rich are getting richer. In 2016, not surprisingly, more funding went to medal heavyweights such as swimmi ...

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05/08/17
IOC visit means big week for LA24

With conventional wisdom suggesting Paris holds an edge in the volatile race for the 2024 Olympics, Los Angeles ’24 will host an International Olympic Committee evaluation commission in a crucial site visit this week. The 13-member commission, which includes 12 of the IOC’s 89 members ...

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05/01/17
NBC’s Olympic shoot grows in importance

It was 74 degrees and sunny outside a nondescript studio in West Hollywood last week. But inside, the Winter Olympics had come nine months early. On Stage 1, an industrial fan blew smoke and fake snow into Shaun White’s face as he repeatedly jumped and twisted halfway around on a snowboard. ...

Tags: Olympics, Media

04/10/17
Olympics not sweating NHL move

Hockey fans decried the NHL’s April 3 decision to play through the 2018 Pyeongchang Winter Games, but the Olympics business world met the news with a shrug. In the two decades since North American pros first arrived at Nagano in 1998, their star power has lent some extra sizzle to the Winte ...

Tags: Olympics

04/10/17
RBC helps find new Olympians for Canada

The RBC Training Ground helps keep the pipeline of Olympic talent filled in Canada. Photo by: COURTESY OF RBC (2) In the never-ending struggle to activate Olympic sponsorships between Games, Royal ...

Tags: Olympics

04/03/17
L.A., Paris bids straddle delicate line

LA24’s Casey Wasserman (left), with Los Angeles Mayor Eric Garcetti (center) and IOC President Thomas Bach last year, has been diplomatic about the potential for awarding two Olympics simultaneously. ...

Tags: Olympics

03/27/17
Rule 40 waivers in play for 2018

The Olympics’ new rules granting non-sponsors limited permission to advertise with Olympians during the Games will survive in their present form for the 2018 cycle, the first time winter athletes will see a change. Last week, both the International Olympic Committee and U.S. Olympic Committ ...

Tags: Olympics

03/20/17
Toyota goes deep with Team USA

Newest TOP sponsor Toyota is making it clear: They are going big with Team USA heading into Pyeongchang 2018. Last week, the automaker signed a series of deals extending its global rights into the American grassroots, signing new sponsorships with U.S. Figure Skating and U.S. Speedskating, and al ...

Tags: Olympics

03/20/17
How IOC’s deals share the wealth

U.S. Olympic Committee CMO Lisa Baird was pretty sure she could sell cloud services as a standalone domestic sponsor category after the Rio Olympics. So when AT&T, which had cloud rights as part of its designation as communications partner, told her it wouldn’t renew in September, Baird ju ...

Tags: Olympics

03/13/17
Will USOC sponsor losses cost athletes?

Editor’s note: This story is revised from the print edition. Olympic sports agents are worried the U.S. Olympic Committee’s loss of several prominent sponsors means their clients will have fewer deals of their own heading into the Pyeongchang Winter Games next year. See als ...

Tags: Olympics

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