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50 Most Influential: Introduction

Published in SportsBusiness Journal on 12 / 07 / 15

Our annual list of the executives who move the needle and determine which direction the sports business industry is heading. From The Executive Editor: Why Bob Iger’s No. 1, and look who’s No. 50 1. Bob Iger, The Walt Disney Co. 2. Adam Silver, NBA 3....

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12/07/15
50 Most Influential: No. 9

GETTY Images 9 sean m c manus Chairman CBS Sports CHANGE FROM 2014: -3 M cManus still is the only media executive who oversees two NFL packages, including Thursday night games that have seen big viewership increases this year. Plus, he has long-standing relati ...

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12/07/15
50 Most Influential: No. 48

BRIAN MICHAEL LAUER / BML PHOTO 48 michael Rubin Executive Chairman, Fanatics Founder & CEO, Kynetic CHANGE FROM 2014: NEWCOMER F anatics’ influence over licensed sports e-commerce includes deals with every big sports league and more than 300 profe ...

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12/07/15
50 Most Influential: No. 15

GETTY IMAGES 15 stan  kroenke Owner Kroenke Sports Enterprises CHANGE FROM 2014: +8 W hether Kroenke gets to Los Angeles or not, know this: He single-handedly changed the 20-year plodding narrative on the NFL getting back to L.A. His decision ...

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12/07/15
50 Most Influential: No. 5

GETTY IMAGES 5 rob manfred Commissioner Major League Baseball CHANGE FROM 2014: -1 M anfred hit the ground running in his first year in baseball’s top management post, and quickly moved beyond the Selig Era in several meaningful ways. Buoyed by strong ...

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12/07/15
50 Most Influential: No. 19

GETTY IMAGES 19 thomas  bach President International Olympic Committee CHANGE FROM 2014: NOT RANKED W hether it be driving the $600 million Olympic Channel, locking down a shocking $835 million sponsorship deal with Toyota or the reform plan known as Ag ...

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12/07/15
50 Most Influential: No. 6

Rich schmitt photography 6 mark  lazarus Chairman NBC Sports Group CHANGE FROM 2014: +5 S ure, Lazarus oversees the top prime-time program on broadcast TV in “Sunday Night Football,” and dominates weekend mornings with his EPL coverage. Bu ...

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12/07/15
From The Executive Editor: The List

B ob Iger influenced the sports industry more than anyone over the past 12 months. From his strategic messaging on ESPN in an OTT future, to his bullish support of the company in the midst of subscriber challenges, to positioning his post-Disn ...

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12/07/15
50 Most Influential: No. 40

COCA-COLA; GETTY IMAGES 40 Sandy  Douglas President Coca-Cola North America CHANGE FROM 2014: +5 Ivan   pOllard Senior Vice President, Connections, Investment & Assets Coca-Cola North America CHANGE FROM 2014: NEWCOMER ...

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12/07/15
50 Most Influential: No. 18

GETTY IMAGES 18 don  garber Commissioner Major League Soccer CHANGE FROM 2014: +1 M LS’s 20th season was perhaps its best one yet, further proving the merits of Garber’s long-term approach and growth strategy. With more global sponsors in ...

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12/07/15
50 Most Influential: No. 33

GETTY IMAGES 33 Joe  leccese Chairman & Co-Head, Sports Law Group Proskauer CHANGE FROM 2014: +3 L eccese is chairman of Proskauer and co-chair of the law firm’s powerful sports group. He’s handled numerous legal matters for ...

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