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Islanders salute past, look to Brooklyn future

Published in SportsBusiness Journal on 09 / 22 / 14

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

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Tags: In-Depth, NHL Season Preview, Media

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NFL successfully protects turf

The NFL came out on top in a pair of trademark battles that could have widespread ramifications. In a federal court case in Wisconsin, a judge dismissed a lawsuit brought by a man who applied for a trademark for the phrase “The St. Louis Rams” in Wisconsin before NFL or team official ...

Tags: NFL, CES, ATT, GE, St. Louis Rams, NEC, Citibank, ING, E Trade, TES, Media, UFA, Ping, Football, GMAC, Fox, Texas Rangers, Dallas Stars, NTRA, TRAC, hp, ESPN, Seattle Mariners, Phoenix Suns, PGA Tour, Golf, Champion, Champions, Sun Microsystems, ATP

Padres’ prepaid cards speed up beer lines while collecting fan in ...

The San Diego Padres are the second major league team to use prepaid “stored value” cards to speed up lines at ballpark concession stands. Marketing Vice President Don Johnson said fans can pay $25 or $50 for the cards and use them on the field and plaza levels of Qualcomm Stadium. Th ...

Tags: ING, San Diego Padres, SEC, CES, Qualcomm, ACC, GE, Chicago White Sox, Fox, NFL, Jacksonville Jaguars, Carolina Panthers, NHL, St. Louis Blues, Media, Baseball, Football, ATT

Media Watch: Lifetime to deepen commitment to sports with World C ...

Lifetime Television is close to cutting a deal to become a marketing partner for the 1999 FIFA Women’s World Cup , sources said. “We’ve been talking to the Women’s World Cup for more than a year now,” said Brian Donlon , Lifetime’s vice president of sports. ...

Tags: Media, Lifetime Television, FIFA, Target, Rado, Soccer, Basketball, Olympics, WNBA, NBA, AIG, ESPN, ABC, DC, Football, Toyota, CBS, NFL, Castrol North America Inc., Aflac, MillerCoors, Arena Football League, Audi, IBL, ACC, Champion, Champions, New Orleans Saints, Franchises, NBC, USA Network, U.S. Open, Tennis, Nissan, US Airways, Versus, Ping, Pacific Insurance, Arizona Cardinals, Fox

Major League Baseball Fan Support Index

1 Toronto Blue Jays Strengths: The turnstiles spin merrily at SkyDome. No team has outdrawn the Jays over the past decade; only the Dodgers have done better during the past quarter-century. Crowds have topped 2 million each year since 1984, peaking at an awesome 4.06 million 1993. Drawbacks ...

Tags: Baseball, Toronto Blue Jays, GE, ING, BT Capital Partners Europe, Hockey, Los Angeles Dodgers, ATT, ACC, St. Louis Cardinals, And 1, Ping, UPS, Texas Rangers, Ugg, Baltimore Orioles, Citibank, Cincinnati Reds, Kansas City Royals, Chicago Cubs, Philadelphia Phillies, San Diego Padres, SEC, GMAC, Milwaukee Brewers, CES, Atlanta Braves, Los Angeles Angels, HBO, Seattle Mariners, Boston Red Sox, Fenway Park, Minnesota Twins, India, Cleveland Indians, New York Mets, New York Yankees, Media, Detroit Tigers, Chicago White Sox, Houston Astros, Oakland Athletics, San Francisco Giants, Pittsburgh Pirates

National pastime – but which nation?

The most loyal supporters of America’s national pastime don’t live in America. A new study by Street & Smith’s SportsBusiness Journal shows that the best fans in Major League Baseball are those who root for the Toronto Blue Jays. SportsBusiness Journal rated each franchise& ...

Tags: Baseball, Toronto Blue Jays, ACC, ATT, Ping, Media, Los Angeles Dodgers, St. Louis Cardinals, Texas Rangers, Baltimore Orioles, Pittsburgh Pirates, TES, Franchises, Rado

Confrontational sports agents need to lose the attitude

M any agents continue to treat the players they represent as if professional athletes are still what they once were: relatively helpless labor in an endless economic struggle with management. But this standard model of the sports star doesn’t work in an era of multiyear million-dollar contrac ...

Tags: GE, ATT, Ugg, NTRA, ING, GMAC, ACC, CES, Media, Pittsburgh Steelers, NHL, Pittsburgh Penguins, San Francisco 49ers, NFL

The Wiz fires up Garden giveaways

Consumer electronics retailer Nobody Beats the Wiz is offering free sports tickets to customers in the first of what could be a long line of coordinated efforts between The Wiz and new parent company Cablevision Systems Corp., part owner of Madison Square Garden. Cablevision rescued The Wiz &nda ...

Tags: ING, Cablevision, Madison Square Garden, New York Yankees, WNBA, NBA, MLS, MSG Network, Fox, Basketball, Football, GE, Media, ACC, CES, TES, SPL, Nike, NikeTown, Ping

The MLB fan index: What it means, how it was built

The goal of Street & Smith’s SportsBusiness Journal in this study was to identify the best fans in Major League Baseball – not the fans who turn out in strong numbers for a winning team, but the ones who will remain loyal even if their team is losing, the local market is small, or th ...

Tags: Baseball, ING, CES, ATT, GE, Franchises, Lowe's Companies Inc., And 1, Media, Citibank, ACC, SEC

NASCAR’s big night goes up in smoke

NASCAR saw a grand opportunity go up in smoke when Daytona International Speedway officials canceled Saturday’s Pepsi 400 because of fallout from wildfires that burned nearby. Gone is the opening that NASCAR had long waited for, the first chance to display itself to a national audience in p ...

Tags: NASCAR, International, SPL, Audi, Baseball, Fox, HBO, CBS, DC, TNN, Media, PepsiCo, Ford Motor Co., International Speedway Corp., ATT

Attempt to organize WNBA players said to be nearing completion

■ WNBA players could have a union in place as early as this week, according to sources. The National Basketball Players Association has met with players from the New York Liberty, Cleveland Rockers, Sacramento Monarchs and Phoenix Mercury during the past few weeks to drum up support. A simple ma ...

Tags: ATT, WNBA, NBA, ING, ACC, CES, Basketball, New York Liberty, Phoenix Mercury, Media, British Petroleum, GE, Reebok, Ugg, Nike, And 1, Boston Celtics, GMAC, Los Angeles Lakers, Target, Oakley, NFL, Green Bay Packers, St. Louis Rams, Philadelphia Eagles

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