Featured Story

Dolphins plow marketing budget into content and get results

Published in SportsBusiness Journal on 03 / 27 / 17

Editor’s note: This story is revised from the print edition. T he Miami Dolphins have moved nearly 80 percent of the team’s marketing budget to social media, using a strategy that looks more like a programming push tha...

Read More

Tags: Media

More Stories

10/24/16
Fanatics-UA to field MLB jerseys in 2020

In what would mark a significant shake-up in Major League Baseball’s licensing business, Fanatics and Under Armour have completed a deal that will see them team-produce Under Armour-branded on-field jerseys starting with the 2020 baseball season. The deal would mean the end of MLB’s l ...

Tags: MLB, Baseball, ING, Under Armour, Nike, Majestic Athletic, New Era, GE, Ugg, CES, Media, Target, Super Bowl, NFL, NBA, NHL, NASCAR, PGA Tour, Ally, Adidas, Reebok, Los Angeles Dodgers, Washington Nationals, San Francisco Giants

10/17/16
Is Leonsis’ deal the new model?

One of the sports industry’s most visionary executives, Capitals and Wizards owner Ted Leonsis, made a big bet on the future of traditional television last week. Leonsis’ launch of a localized over-the-top service, Monumental Sports ...

Tags: Media

10/17/16
Sports Media: Glimpse of future

W hat stood out to me from our Sports Media & Technology conference held earlier this month in Manhattan Beach, Calif.: ■ The Twitter Experiment Advertisers are griping about Twitter ’s low NFL viewership figures, which ar ...

Tags: Media

10/17/16
Rogers looks for rebound with NHL

Scott Moore, Rogers Media’s president of Sportsnet and NHL, knew there would be ups and downs over the network’s 12-year contract with the NHL. “I would have wanted the ups to come earlier,” he said, “but we expect they will come.” It has been a tough start ...

Tags: Media

10/10/16
Rain just won’t go away for NBC

When NBC Sports tweaked its NASCAR theme music this year, Blake Shelton’s song “Bringing Back the Sunshine,” the line about “through the storms and pouring rain” was left on the cutting-room floor. Nothing should be drawn from the subtle lyrical switch, according to ...

Tags: Media

10/10/16
Coming, but how soon?

Los Angeles Clippers owner Steve Ballmer says his media rights deal with Fox Sports Prime Ticket will spur a “transformation in the way sports gets consumed.” On the same stage just two hours later, Fox Sports President Eric Shanks c ...

Tags: Media

10/10/16
Sports Media: Makeover for Lombardi gala

P aul Tagliabue and David Hill are working together again. The two forever will be linked as the architects behind the blockbuster 1993 media rights deal when Fox outbid CBS for the NFL’s NFC package, essentially creating Fox Sports ...

Tags: Media

10/10/16
Copa90 owner preps for more funding

Digital soccer media company Bigballs Media, known for its Copa90 network, has appointed two new advisers in leadership roles as the company begins to prepare for its Series B investment and further global growth. Niall Curran, formerly the president of international telecommunications and televi ...

Tags: Media

10/10/16
Horowitz to oversee Fox Sports digital

Jamie Horowitz now will oversee Fox Sports’ digital operations. The president of Fox Sports’ National Networks takes over the role vacated by Pete Vlastelica, who left as executive vice president of digital last month to become president and CEO of Activision Blizzard’s esports ...

Tags: Media

10/10/16
NHL Network expands with MLBAM

Editor's note: This story is revised from the print edition. When the NHL and MLB Advanced Media struck a six-year deal for the league’s digital rights in August 2015, NHL Network’s daily operations moved from Toronto to MLB Network’s Secaucus, N.J., headquarters, in the mid ...

Tags: Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug