Featured Story

How LinkedIn is helping the NBA sell

Published in SportsBusiness Journal on 04 / 20 / 15

L inkedIn is not at the top of anybody’s list when you think about the impact of social media on sports. Even LinkedIn’s own executives say they aren’t particularly active in the sports world. That could be about to change....

Read More

Tags: Media

More Stories

11/17/14
Home for MLB Net morning show

MLB Network is building a new studio down the street from its Secaucus, N.J., offices from where it will launch a live morning show next season. Channel executives have not picked a name or on-air talent for the three-hour show, which plans an Opening Day 2015 debut. Current plans are to have the ...

Tags: Media

11/10/14
Networks plot to stay in cable bundles

The cable business is changing dramatically, and network executives are fighting to figure out their place in it. The consensus among panelists at the 2014 NeuLion Sports Media & Technology conference in New York last week is that the big cable bundle that has been the backbone of the cable i ...

Tags: Media

11/03/14
Decision 2014: Who spent what?

Republican candidates and political action committees outspent their Democratic counterparts for sports-based ad spending in our measured markets. According to our research, 42 percent of the ad spending came from Republican PACs, with 24 percent from Republication candidates. Democratic ...

Tags: Law and Politics, Media

11/03/14
NHL tests virtual ads for dasherboards

The NHL is quietly testing virtual advertising technology that would allow broadcasters to replace ads on home team dasherboards with their own electronic signage. What’s being referred to internally as “dynamic dasherboards” would allow more vibrant and pricey ad messages, incl ...

Tags: Leagues and Governing Bodies, Media

11/03/14
Decision 2014: Our research

By The Numbers ■ No. of documents analyzed: More than 6,600 ■ No. of markets studied: 23, in 15 states ■ No. of big league teams in those markets: 72 (including MLS expansion teams in Atlanta and Orlando) ■ No. of network affiliates: 87 ■ No. of ads: 2,439 ■ Tota ...

Tags: Law and Politics, Media

11/03/14
Decision 2014: A closer look at the data

In Louisiana, a likely Senate runoff means spots are booked on Saints games throughout November. Photo by: GETTY IMAGES ■ Oct. 12 was the single biggest day of the ele ...

Tags: Law and Politics, Media

11/03/14
How will networks grow revenue?

Five months after ESPN signed a deal that gave it the rights to make MLS games available directly to consumers, the network’s executives still don’t know what that offering will look like. It’s the same story with ESPN and the NBA’s plan to offer an over-the-top service ...

Tags: In-Depth, Media

11/03/14
Questions for any rights deal

T he vital importance of live sports programming has fueled the rapid rise of sports media license revenue. While event spectators through turnstiles number in the thousands, that figure is dwarfed by the many millions consuming your product via a host of media platforms. Thus your media deals ...

Tags: In-Depth, Media

11/03/14
Decision 2014: Where was it spent?

Candidates for election  (and their supporters) have put their money on NFL programming for targeting fans. According to our research, network coverage of the NFL has drawn 81 percent of the ad spending tabulated. College football ranked second, drawing 14 percent of the total ad ...

Tags: Law and Politics, Media

11/03/14
NFL keeps close watch on Thursdays

E ven though “Thursday Night Football” officially has left CBS ’s airwaves this season, it’s still too early to know whether the NFL will open the series to new TV bidders next season. NFL executives are said to be hap ...

Tags: Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug