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NFL Media now getting involved with ‘Madden’ esports efforts

Published in SportsBusiness Journal on 12 / 05 / 16

E ven though EA Sports’ “Madden” has been around for 28 years and is one of the most popular video games on the market, the NFL is rarely mentioned whenever conversations turn to esports. That could be about to change, as NFL...

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06/24/13
Livefyre to add comments to NASCAR.com

NASCAR is making it possible for fans to comment on articles online. The sport hired the software company Livefyre to provide a commenting service on NASCAR.com that allows fans to post comments instantaneously. Fans also can bring friends on Facebook and followers on Twitter to the site by tagg ...

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06/24/13
Networks push further into 4K

Editor's note: This story is revised from the print edition. Sports networks are in the early stages of testing 4K technology, the next generation of high-definition video touting picture resolution four times greater than HD televisions at home. Both ESPN and NBC used 4K systems for their ...

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06/24/13
Bringing ‘virtual’ closer to ‘real’

Every time there’s a console transition in the video game industry, the Electronic Entertainment Expo ratchets up significantly in intensity. And this year was one of those years for E3, where Sony showcased the PlayStation 4 and Microsoft s ...

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06/24/13
Fox Sports' new platform executive

Fox Sports last week hired Ben Gerst, formerly of The New York Times, as its senior vice president of platform development for Fox Sports Digital. In the newly created position, Gerst will play a prominent role in a redesign and relaunch of FoxSpo ...

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06/17/13
NASCAR to open talks with ESPN, Turner

NASCAR opens its exclusive negotiating windows with ESPN and Turner next month, jump-starting a process that will cement the sport’s media relationships for the next decade. The networks will open talks July 1 and have 45 to 60 days to negotiate exclusively for the rights to 23 Sprint Cup r ...

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06/17/13
Second-screen usage overstated?

A new study suggests that the usage of second screens while watching live sports has been overstated. Just 4 percent of U.S. sports fans are using Internet-connected devices to follow live sports that they’re also watching on TV, according to new research from Sporting News Media. ...

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06/17/13
Soccer portal Goal.com gets makeover

U.K.-based digital media outfit Perform has completed an extensive reworking of its Goal.com global soccer portal in advance of next year’s World Cup in Brazil. Among the changes are a new visual look developed with the aid of brand design consultant Elmwood, new fantasy and prediction-base ...

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06/17/13
ESPN near deal to keep Little League

ESPN is closing in on an eight-year extension with Little League Baseball that will continue a 50-year relationship that the youth sports organization began with ABC in 1963. The deal is not complete, but both sides have reached broad agreement on most terms that will see ESPN pick up all TV and ...

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06/17/13
Dupriest shares take on media landscape

M onumental Sports & Entertainment has been one of the country’s most innovative sports media companies this year. In January, it launched a broadband site around the Wizards, Capitals and Mystics that has the potential to eventually bec ...

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06/10/13
Networks cry foul at NFL-Verizon deal

NFL executives received an earful from their TV partners when the league informed them of the plan to sell Verizon the rights to stream all NFL games to their mobile phone users starting in 2014. Agitated media partners pushed them on how the league was further diluting the most popular programmi ...

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