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Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

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04/28/14
Why Derby and Olympics skew female

NBC Sports earned a 9.7 rating and drew 16.2 million viewers for last year’s race broadcast of the Kentucky Derby. The network said that 52 percent of the viewers were women, making it the only annual sporting event that draws more female viewers than male viewers. ...

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04/28/14
NBC brings fresh horses for Derby

From the debut of Josh Elliott to Olympic hits Tara Lipinski and Johnny Weir commenting on fashion, NBC Sports will roll out new elements to complement its traditional, surround-style coverage of the Kentucky Derby. Network executives believe Saturday’s 140th running of the race will again ...

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04/28/14
NBC building out Olympic sports roster

There was a time when Olympic sports executives would compare NBC to a magician. Every two years, the broadcast network appeared to pull Olympic sports out of a hat, put them on visual display for 17 days and then store them away until the next Games to preserve the magic of the Olympics. Those d ...

Tags: Media, Olympics

04/28/14
Aereo ruling won’t doom rights fees

T he Aereo case, which was heard at the Supreme Court last week, has the potential to throw the broadcast TV business out of whack. But while the high court’s ruling, expected in the next few months, has the potential to be disruptive t ...

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04/28/14
ESPN, Univision see big World Cup sales

Editor’s note: This story is revised from the print edition. This year’s World Cup, the first to be held in the Western Hemisphere in 20 years, is poised to break ad sales records for the event’s two U.S. media partners. Executives with both ESPN and Univision credited mo ...

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04/28/14
Everyone is following Johnny Football

While there’s no consensus No. 1 pick in next month’s NFL draft, there is a clear leader when sizing up the prospects by their social media followings.   Consensus No. 1: Jo ...

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04/28/14
NBA’s TV partners want flex scheduling

The NBA is a league of stars, and TV networks clamor to put the biggest ones on a national stage as often as possible. {podcast} SBJ Podcast: Media writer John Ourand and NBA reporter John Lombardo discuss what the league's TV partners want and the difficulty of incorporating a more flexi ...

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04/28/14
Sochi boosts Comcast’s Q1 results

NBCUniversal beat analysts’ estimates for the Sochi Games, booking $1.1 billion in revenue, which is nearly $300 million more than Wall Street analysts expected. Revenue from the Olympics helped boost Comcast’s first-quarter profit by 30 percent. The $1.1 billion in revenue for the Ol ...

Tags: Media, Olympics

04/21/14
Giants social media toolkit grows

It takes a combination of organization and planning with a dash of improvisation to engage fans on game day on the numerous social media platforms available to them. For the San Francisco Giants’ social media team, it starts with the basics that every fan needs to know. ...

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04/21/14
NBA's big markets take big hits

Editor’s note: This story is revised from the print edition. The NBA’s three biggest media markets posted significant drops in local TV viewership this season, with the five clubs in those markets shedding a combined 259,000 homes per game from last year. ...

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