Featured Story

Coast to Coast

Published in SportsBusiness Journal on 09 / 15 / 14

AUBURNDALE, FLA. Rugby finals call Florida home NDP Championships, a division of Kroenke Sports & Entertainment, reached a three-year agreement with Polk County, Fla., to host The Sevens Championship, the first youth and high school rugby sevens North American championship tournament, at L...

Read More

Tags: Coast to Coast

More Stories

09/13/10
Network shares best practices on marketing

Since the NBA launched its signature Hispanic marketing initiative, Noche Latina, four years ago, the league’s marketing team constantly finds itself searching for additional information and data about the Hispanic consumers that compose 15 percent of the league’s fan base. The league a ...

Tags: NBA, NFL, Media, Ping, MLB, MLS, TES, Verizon

09/13/10
Editorial changes add depth to our coverage

We have made some changes in our editorial department and wanted to share details with you. First, SportsBusiness Journal and SportsBusiness Daily welcome Fred Dreier as a reporter in our New York City office. Dreier is a graduate of the Columbia University Graduate School of Journalism and ...

Tags: Fred Dreier, Hockey, Soccer, Tripp Mickle, Motorsports, Michael Smith, Action Sports, Golf, Bill King, Boxing, MMA, Olympics, Eric Fisher, Baseball, Media, Liz Mullen, Horse Racing, Daniel Kaplan, Finance, Football, NFL, Tennis, Don Muret, Facilities, John Ourand, Terry Lefton, Colleges, John Lombardo, Basketball, AFL

09/13/10
Will ‘Lombardi’ lead big leagues to Broadway?

There forever has been talk about the blending of sports and entertainment marketing, with few real successes. Will Vince Lombardi’s name be enough to bridge the gap? Whether the forthcoming Broadway production based on the life of the legendary coach is an artistic and critical succe ...

Tags: NFL, Media, Football, Champion, Green Bay Packers, Dallas Cowboys, AFL, New York Giants, Ping, IBL, Audi, ITV, NEC, HBO, ESPN, TES

09/13/10
Industry vet Stevenson exiting WMG

Wasserman Media Group consulting chief Gary Stevenson is leaving the firm, effective immediately. The move comes a little more than three years after he sold the OnSport consultancy he founded to WMG. Senior vice president Malcolm Turner will assume Stevenson’s title as principal of WMG Consulti ...

Tags: Media, Wasserman Media Group, OnSport, American Express, Travelers, RadioShack, MLS, Football, Soccer, TES, MLB, NBA, PGA Tour, Golf, Golf Channel, IBL, NFL

09/13/10
ACC touts its Orange Bowl ties with help from schools

Each of the 12 ACC schools is turning over prime inventory to the conference for a marketing initiative designed to strengthen the ties between itself and the Orange Bowl. The champion of the ACC has been locked into the Orange Bowl for the last five years, so the relationship is relatively new ...

Tags: Champion, TES, DC, Media, NEC, Football, Basketball, UPS, And 1, Audi

09/13/10
MiLB expects fewer affiliation changes

The biennial Minor League Baseball affiliation dance will formally begin Thursday, when major and minor league teams can sign player development contracts with new partners. But this year’s process overall is expected to be quieter than the 2006 and 2008 cycles, when about two dozen teams in ...

Tags: Baseball, NTRA, TRAC, Texas Rangers, Houston Astros, Media, TES

09/13/10
News Briefs

The Longhorns may even be hooking viewers as early as this year. Longhorn net to launch in ’11 University of Texas Athletic Director DeLoss Dodds said the Longhorn Network will launch in 2011 and may even have a soft start later this year. Dodds made it clear that th ...

Tags: IMG, Media, ESPN, International, Sony, NBA, NBC, AFL, Nike, TES, NFL, Ping

09/13/10
Digital sports content takes aim at demo

An iPhone app for ESPN Deportes Radio (left) and a relaunched beisbol.net are part of the push to provide more digital sports content to Hispanic consumers. A marked increase in online and mobile media consu ...

Tags: ESPN, TES, Media, Target, Audi, UPS, Baseball, Fox, Univision, DC, Soccer, FIFA, NFL, NBA, Basketball, IBL

09/13/10
Careers

Baseball The Arizona Diamondbacks promoted Steve Mullins to senior director of corporate partnerships and Kerri White to director of corporate partnership services. The Texas Rangers named Jay Miller senior vice president. Miller was president and chief operating offi ...

Tags: Baseball, Arizona Diamondbacks, Texas Rangers, Basketball, Portland Trail Blazers, Oklahoma City Thunder, Atlanta Hawks, NBA, Philadelphia 76ers, Brooklyn Nets, Phoenix Suns, Cleveland Cavaliers, Media, Champion, DC, Minnesota Timberwolves, Minnesota Lynx, SNY, TRAC, NTRA, Facilities, SMG, Finance, Bank of New York, Football, Golf, Hockey, Edmonton Oilers, AHL, CHL, Arizona Coyotes, TES, Nashville Predators, ECHL, Octagon, Marketing and Sponsorship, Cialis, International, Pittsburgh Pirates, ESPN, Cleveland Browns, Tennis, Fox, Soccer, TSN, Detroit Pistons, Puma, New Balance

09/13/10
Pac-10 Properties fills vacancy with Bank of the West

After going a year without a bank sponsor, Fox Sports Net’s Pac-10 Properties signed Bank of the West as the conference’s official bank. The two-year deal will run the course of FSN’s media deal with the Pac-10, which expires at the end of the 2011-12 school year. FSN would ...

Tags: Fox, Media, Basketball, Football, Champion, DC, Rado

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug