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NFL Media now getting involved with ‘Madden’ esports efforts

Published in SportsBusiness Journal on 12 / 05 / 16

E ven though EA Sports’ “Madden” has been around for 28 years and is one of the most popular video games on the market, the NFL is rarely mentioned whenever conversations turn to esports. That could be about to change, as NFL...

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09/16/13
CBS’s McManus says patience will pay off

W e’re in the middle of the most expensive period in the history of televised sports, with more channels spending more money to pick up more rights.   In such an active market, however, one of the industry’s oldest players, CBS ...

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09/09/13
Ex-coaches call the game

Editor's note: This story is revised from the print edition. These days, former Oklahoma football coach Barry Switzer watches Sooners games from a cabana that is next to a swimming pool in his backyard in Norman, and former Oklahoma State coach Pat Jones watches Cowboys games from a bar in Tu ...

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09/02/13
Fox signs sponsors for college tour

Fox Sports has signed Ford, Academy Sports and Pizza Hut as charter sponsors for its “Fox College Saturday Tour” — a roadshow that will sit outside stadiums where Fox is broadcasting its national college football games this season. Fox will use the “tour” for live cut-i ...

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09/02/13
Twitter taps Reiss to spearhead sports

Twitter has taken its most significant step into the sports world by hiring Geoff Reiss to build out the company’s sports business, according to several sources. Twitter hired the former Professional Bowlers Association CEO to a new position as head of sports partnerships where he will repo ...

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09/02/13
NASCAR, ESPN partner for Chase campaign

NASCAR and ESPN this week will launch their first unified advertising campaign around the Chase for the Sprint Cup. Each company will use the tag line “12 Drivers. 1 Champion” in advertisements. The spots, which were developed independently, are similar in style and tone. They will ru ...

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09/02/13
Media questions for the fall term

F rom this busy summer of sports media headlines, these are the stories I will be following over the next several months. ■ Will Google buy NFL Sunday Ticket? No. At least not yet. By all accounts, DirecTV remains the heavy favorite ...

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09/02/13
What’s new in networks’ NFL coverage

NFL Network is revamping its prime-time schedule, pushing its signature “Total Access” show back one hour into the 8 p.m. ET time slot and switching its focus to offer more analysis and debate. It plans to lead into “Total Access” with two hours of live studio programming. ...

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08/26/13
MASN deal creates legend, deadlock

It remains one of the most lopsided deals in sports TV history and bolsters Peter Angelos’ reputation as a shrewd negotiator. In 2005, Major League Baseball gave the Orioles owner control of the media rights to his team’s closest geographic rival, the Washington Nationals. At the tim ...

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08/26/13
ESPN locks up LLWS through ’22

ESPN finalized a deal that ensures it will carry the Little League World Series through 2022. As part of the deal with Little League International, which was first reported by SportsBusiness Journal in June, ESPN will pay around $60 million over the eight-year extension, around $7.5 million per y ...

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08/26/13
Networks in talks to exit NASCAR early

ESPN and Turner Sports are talking with NASCAR about getting out of their broadcast rights agreement a year early, a move that could allow Fox Sports and NBC Sports Group to become the sport’s broadcasters next year. It’s unlikely that the four TV companies will be able to reach a dea ...

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