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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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It still does not have a name, but Bill Simmons announced details of his new project, a website that will be 70 percent sports and 30 percent pop culture. It is expected to launch in late April or mid-May., and while it will be fully owned by ESPN, its name will not carry the ESPN brand. “This is ...

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02/28/11
Videos highlight golfers' health

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02/28/11
Don’t shed any tears for Fox’s RSNs

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02/28/11
PGATour.com using Watson in campaign

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02/28/11
ESPN buying into rallycross

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02/21/11
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02/21/11
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