Featured Story

Networks make their pitch

Published in SportsBusiness Journal on 05 / 04 / 15

CBS Sports ■ The Pitch: It’s all about Super Bowl 50 for CBS, as the network sales staff tries to command a record-high $5 million per 30-second spot. “Thursday Night Football” played a big part in last year’s upf...

Read More

Tags: In-Depth, Media

More Stories

07/25/11
NASCAR ad sales up for ESPN

The ratings rebound NASCAR is experiencing so far this season also has benefited ESPN’s ad sales, which are trending better than in recent years. ESPN says ad sales around its coverage of NASCAR’s Sprint Cup Series, which starts this Sunday in Indianapolis, are pacing ahead of last ye ...

Tags: Media

07/25/11
Big Lead strikes deal with SiriusXM

Big Lead Sports has signed a multiyear partnership with SiriusXM Radio to develop nightly fantasy sports-related programming. The pact, roughly six months in development, will begin with three nights a week of co-branded fantasy programming, generally running from 10 p.m. to 1 a.m. ET, and featur ...

Tags: Media

07/25/11
GameSlam adding football

GameSlam, a sports-themed social gaming startup, is readying a marked expansion around pro and college football this fall after an initial baseball-focused launch this past spring. GameSlam is expanding beyond live games. ...

Tags: Media

07/25/11
Fox adds more C-USA rights

Conference USA, which earlier this year sold its TV rights to Fox, has struck a multiyear deal to turn over its sales and marketing rights to the network as well. Home Team Sports, a division of Fox Sports, will manage Conference USA’s corporate sponsorship program and will be able to sell ...

Tags: Media

07/25/11
NFL ad sales at record levels

Despite a labor situation that cramped league business for four months, television ad sales around this fall’s NFL games have skyrocketed to record levels. TV network executives say they have sold between 80 percent and 90 percent of their regular-season ad schedules, with spots getting price ...

Tags: Media

07/18/11
IndyCar, IMS extend talks with ESPN

Faced with an expiring broadcast TV deal, the IndyCar Series and Indianapolis Motor Speedway extended their exclusive negotiating window with ESPN for rights to the Indianapolis 500 and four other races. The exclusive negotiating window, which was set to end in June, was extended until the end o ...

Tags: Media

07/18/11
Execs team up for youth sports network

A high-powered group of sports and media executives and entrepreneurs this fall will start a new kids sports TV and digital network called The Whistle, seeking to reach a youth audience that the founders believe is underserved in traditional media channels. Primarily targeting children ages 6-16, ...

Tags: Media

07/18/11
Tourism bureau signs with SEC

The Gulf Coast of Alabama, ravaged by the BP oil spill last year, is bouncing back this year and hopes that a new sponsorship deal with the SEC will push the area’s tourism recovery. Gulf Shores and Orange Beach Tourism will announce this week that it has become a corporate sponsor with the ...

Tags: Golf, Media, ESPN, IMG, Football

07/18/11
ESPN going social

When it comes to social media, it feels like media companies are testing just about everything to see what works and what makes money. ESPN hasn’t embraced sites like Twitter , so far. For the most part, ESPN executives would rather bring ...

Tags: Media

07/11/11
SoCon goes to public TV

Like many smaller NCAA Division I leagues, the Southern Conference can’t command a rights fee for its football games, so it’s going after greater exposure on public television. ICON SMI Southern Confer ...

Tags: Colleges, Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug