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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: NHL, Basketball, Edmonton Oilers, Hockey, Football, NEC, Facilities, MLS, TRAC, Target, KFC, Finance, Miami Marlins, Brooklyn Nets, San Francisco 49ers, Ping, Ellerbe Becket, NFL, NTRA, 360 Architecture, MLB, Baltimore Orioles, Cleveland Indians, Rado, Colorado Rockies, Baseball, HNTB, DLR Group, International, Colleges, Media, Soccer, NBBJ, Olympics, FIFA, TES, Tennis, Motorsports, Formula One, NASCAR, U.S. Open, Envision

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