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Efficient Production: It’s Not Rocket Science

Published in SportsBusiness Journal on 09 / 23 / 16

Amid mounting pressure to cut costs in the fall of 2014, the world’s largest advertiser, Procter & Gamble Co., turned to the same organization that put a man on the moon to find a solution. They were hoping a group of NASA rocket scientists could help them find less-expensive ways to ...

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Tags: ING, GE, Ping, Budget, Ally, CES, Media, ACC, SEC, Intersport, NASCAR, ESPN, Instagram, Facebook

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