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Penguins again rock local-market TV ratings

04 / 14 / 14

For the fifth consecutive time, the Pittsburgh Penguins led the way among NHL clubs for local-market TV ratings for the league’s regular season. The ranking is based on an analysis of ratings information for clubs that make their Nielsen data available. The NHL’s regular sea...

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09/13/10
NFL not investigating trades that union is looking into

While the NFL Players Association is investigating whether the trades of some low-profile players may have circumvented the collective-bargaining agreement, a league spokesman said the NFL has no intention of doing so. The union’s investigation, as first reported by ESPN.com, involves ...

Tags: NFL, ESPN, St. Louis Rams, Washington Redskins, CBA, Ping, Golf, Media, Wasserman Media Group, PGA Tour, Liz Mullen

09/13/10
Cubs campaigning to stay in Mesa

The Chicago Cubs and a community coalition from Mesa, Ariz., have started an aggressive campaign aimed at keeping the club in its spring training home city. The push, led by a group called Keep the Cubs — Yes on 420, is being launched in advance of a crucial November stadium vote. The goa ...

Tags: Chicago Cubs, Ping, MLB, Media, EA Sports, Facilities

09/13/10
For NFL sponsors, a pregame pep talk

NFL Commissioner Roger Goodell and PepsiCo Chairman and CEO Indra Nooyi speak to an overflow crowd of PepsiCo employees. The sculpture collection at PepsiCo’s headquarters in Purc ...

Tags: NFL, PepsiCo, New York Jets, The Collection, NEC, Football, Rado, EA Sports, TES, CBS, NBC, Media

09/13/10
Network shares best practices on marketing

Since the NBA launched its signature Hispanic marketing initiative, Noche Latina, four years ago, the league’s marketing team constantly finds itself searching for additional information and data about the Hispanic consumers that compose 15 percent of the league’s fan base. The league a ...

Tags: NBA, NFL, Media, Ping, MLB, MLS, TES, Verizon

09/13/10
Will ‘Lombardi’ lead big leagues to Broadway?

There forever has been talk about the blending of sports and entertainment marketing, with few real successes. Will Vince Lombardi’s name be enough to bridge the gap? Whether the forthcoming Broadway production based on the life of the legendary coach is an artistic and critical succe ...

Tags: NFL, Media, Football, Champion, Green Bay Packers, Dallas Cowboys, AFL, New York Giants, Ping, IBL, Audi, ITV, NEC, HBO, ESPN, TES

09/13/10
MiLB expects fewer affiliation changes

The biennial Minor League Baseball affiliation dance will formally begin Thursday, when major and minor league teams can sign player development contracts with new partners. But this year’s process overall is expected to be quieter than the 2006 and 2008 cycles, when about two dozen teams in ...

Tags: Baseball, NTRA, TRAC, Texas Rangers, Houston Astros, Media, TES

09/13/10
Industry vet Stevenson exiting WMG

Wasserman Media Group consulting chief Gary Stevenson is leaving the firm, effective immediately. The move comes a little more than three years after he sold the OnSport consultancy he founded to WMG. Senior vice president Malcolm Turner will assume Stevenson’s title as principal of WMG Consulti ...

Tags: Media, Wasserman Media Group, OnSport, American Express, Travelers, RadioShack, MLS, Football, Soccer, TES, MLB, NBA, PGA Tour, Golf, Golf Channel, IBL, NFL

09/13/10
ACC touts its Orange Bowl ties with help from schools

Each of the 12 ACC schools is turning over prime inventory to the conference for a marketing initiative designed to strengthen the ties between itself and the Orange Bowl. The champion of the ACC has been locked into the Orange Bowl for the last five years, so the relationship is relatively new ...

Tags: Champion, TES, DC, Media, NEC, Football, Basketball, UPS, And 1, Audi

09/13/10
News Briefs

The Longhorns may even be hooking viewers as early as this year. Longhorn net to launch in ’11 University of Texas Athletic Director DeLoss Dodds said the Longhorn Network will launch in 2011 and may even have a soft start later this year. Dodds made it clear that th ...

Tags: IMG, Media, ESPN, International, Sony, NBA, NBC, AFL, Nike, TES, NFL, Ping

09/13/10
Careers

Baseball The Arizona Diamondbacks promoted Steve Mullins to senior director of corporate partnerships and Kerri White to director of corporate partnership services. The Texas Rangers named Jay Miller senior vice president. Miller was president and chief operating offi ...

Tags: Baseball, Arizona Diamondbacks, Texas Rangers, Basketball, Portland Trail Blazers, Oklahoma City Thunder, Atlanta Hawks, NBA, Philadelphia 76ers, Brooklyn Nets, Phoenix Suns, Cleveland Cavaliers, Media, Champion, DC, Minnesota Timberwolves, Minnesota Lynx, SNY, TRAC, NTRA, Facilities, SMG, Finance, Bank of New York, Football, Golf, Hockey, Edmonton Oilers, AHL, CHL, Phoenix Coyotes, TES, Nashville Predators, ECHL, Octagon, Marketing and Sponsorship, Cialis, International, Pittsburgh Pirates, ESPN, Cleveland Browns, Tennis, Fox, Soccer, TSN, Detroit Pistons, Puma, New Balance

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