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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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06/27/11
Versus expands, links Tour coverage

Editor's note: This story is revised from the print edition. Versus is expanding its online coverage of the 2011 Tour de France through an integration with NBCSports.com and new applications for the iPad and Android mobile platforms. ...

Tags: Media

06/27/11
FanVision makes push with PGA Tour

FanVision, the handheld mobile TV, has struck a deal with the PGA Tour to make its devices available at the Presidents Cup later this year and at a minimum of 20 tour events next year. “We’re making a big push in golf,” said Michael Weisman, FanVision’s executive producer ...

Tags: PGA Tour, Golf, Fox, NBC, U.S. Open, ESPN, Golf Channel, Media

06/27/11
Goal: Versus’ new name on-screen by Jan. 1

NBC executives have not settled on the name they will call Versus, but sources say their goal is to rebrand the channel on-screen by Jan. 1. A new name, which almost certainly will carry the NBC Sports brand, will be announced in late summer or early fall. The new name should take effect by the s ...

Tags: Media

06/27/11
Fox nearly sold out for All-Star Game

Fox has virtually sold out its ad inventory around the MLB All-Star Game at a 9 percent to 10 percent increase over last year’s rates, the network said. The network has sold in-game 30-second spots for as much as $575,000, industry sources ...

Tags: Media

06/27/11
NFL shops new 8-game package

The NFL is negotiating with TV networks about a new early-season eight-game package that would start as soon as next season, according to several sources. The potential Thursday night package could be worth as much as $700 million per year, the sources said. Such a windfall, providing a sudden in ...

Tags: NFL, CBS, Fox, Versus, ESPN, Spike TV, Football, Media

06/27/11
Longhorn Net looks for distribution

Two months before its planned Aug. 26 launch, the University of Texas’ Longhorn Network is seeking its first distribution partner. Industry sources say that ESPN, which is selling the channel to cable operators, wants 40 cents per subscriber per month for placement on expanded basic cable t ...

Tags: ESPN, Big Ten Network, Time Warner, Verizon, Fox, Football, Media, IMG, Media

06/20/11
NBC buys back Dew Tour stake

Three years after selling a stake in the Dew Tour to MTV, NBCUniversal has bought it back in a deal that values the property and its assets at $40 million to $60 million. The deal puts the Dew Tour back exclusively in the hands of the NBC Sports Group, which partnered with Live Nation to create t ...

Tags: Media

06/20/11
At cable show, mobile rules

There was so much talk about streaming video during the cable industry’s annual convention in Chicago last week that Comcast’s Brian Roberts felt compelled to remind cable executives why they were there in the first place. “Let’s not forget about the television,” Rob ...

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06/20/11
NBA-Turner’s Nielsen move pays off

Turner’s David Levy was sitting in NBA Commissioner David Stern’s office last spring when he delivered a simple message: NBA TV needed to be rated by Nielsen in order to increase ad sales around the NBA’s digital properties. Since Turner started to operate the NBA’s digita ...

Tags: Media

06/20/11
Fox eyes shift of future Cup races

Fox has held informal discussions with NASCAR about a new TV rights agreement that would allow the network to put some of its Sprint Cup races on Speed. David Hill, Fox Sports chairman, said Fox would like to see some of the 13 regular-season races it televises on Speed. A Fox source said the com ...

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