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Univision Deportes looks to Liga MX to keep momentum

Published in SportsBusiness Journal on 07 / 25 / 16

Univision Deportes’ bet on the Copa America Centenario this summer paid off, propelling it to strong ratings results compared with English-language sports networks in prime time in June. But can the network sustain that surge long term, especially when rival networks hold the rights to the nex...

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