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Instagram expands its student program

Published in SportsBusiness Journal on 03 / 27 / 17

Instagram is expanding its student ambassador program to generate more college sports content for the social media platform. Students from 30 of the top college basketball schools were picked to create content for their teams’ Instagram accounts through the regular season. From those 30, a ...

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NBA Kings sign lucrative TV extension

The Sacramento Kings have signed a 20-year media rights extension with NBC Sports Group worth between $690 million and $700 million, another sign of the team’s resurgence under owner Vivek Ranadivé. Ranadivé bought the team in June 2013 for $535 million and is set to build a $ ...

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07/28/14
Getting the studio into the mix

SEC Network’s reason-for-being is its live events, particularly football. But in the run-up to the channel’s Aug. 14 launch, network executives are spending as much time planning strategy around its studio and shoulder programming. That strategy will be evident in the first four hours ...

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07/28/14
NFL preseason: Hall of Fame Game

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07/28/14
Saints dominate local preseason ratings

Don’t tell New Orleans Saints fans that NFL preseason games are meaningless. A SportsBusiness Journal analysis of preseason games broadcast locally over the past four seasons shows that the Saints scored the highest local ratings for their games, and did so by a wide margin. How domin ...

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07/28/14
Fox Sports, Sporting News teaming up

Fox Sports Digital and Sporting News Media have struck a multiyear digital partnership that will create one of the most highly trafficked sports media entities in the industry. The two companies will collaborate on an array of sales and content initiatives. News, features and video content from e ...

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07/28/14
NFL preseason: About the deals

■ CBS stations 9 teams ■ NBC stations 8 teams ■ ABC stations 6 teams ■ Fox stations 4 teams ■ Other 5 teams ■ WHAT’S NEW: In February, the Atlanta Falcons announced WUPA (CW) as their new local TV partner, replacing WXIA (NBC). In March, WJXT ...

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07/21/14
SEC Net dodging distribution battles

Editor’s note: This story includes updates to the print edition. It looks like the ESPN-owned SEC Network will be able to sidestep the normally combative distribution battles often associated with the launch of new sports channels. The network’s carriage talks are progressing s ...

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07/21/14
James assists Fox RSNs in two markets

LeBron James’ move to Cleveland could benefit Fox Sports as much as the Cavaliers over the next few seasons. That’s because the media company, which owns both FS Ohio and Sun Sports in Florida, gained the upper hand in its leverage position in both markets when the teams’ media ...

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07/21/14
NFL draws up doc strategy

The NFL is reaching into the worlds of Hollywood and popular music for two documentary series that the league hopes will broaden its appeal beyond football fans. One documentary carries the working title “The Making of a Super Bowl Halftime Show” and aims to provide a behind-the-scene ...

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Sports Media

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