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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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10/03/11
Phillies atop of MLB local ratings chart

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10/03/11
Long NBA lockout would trigger RSN rebates

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10/03/11
FedEx Cup up-and-down on TV despite finish

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