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For SNY, summer is time to ‘keep learning’

Published in SportsBusiness Journal on 06 / 19 / 17

F or the 11 years I’ve been at SportsBusiness Journal, I get pitched every summer to do a story on the untapped media potential for youth sports. At one point or another, just about every media company has invested in youth sports, trying...

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NHL tests virtual ads for dasherboards

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Tags: Leagues and Governing Bodies, Media

11/03/14
Decision 2014: Our research

By The Numbers ■ No. of documents analyzed: More than 6,600 ■ No. of markets studied: 23, in 15 states ■ No. of big league teams in those markets: 72 (including MLS expansion teams in Atlanta and Orlando) ■ No. of network affiliates: 87 ■ No. of ads: 2,439 ■ Tota ...

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11/03/14
Decision 2014: A closer look at the data

In Louisiana, a likely Senate runoff means spots are booked on Saints games throughout November. Photo by: GETTY IMAGES ■ Oct. 12 was the single biggest day of the ele ...

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11/03/14
How will networks grow revenue?

Five months after ESPN signed a deal that gave it the rights to make MLS games available directly to consumers, the network’s executives still don’t know what that offering will look like. It’s the same story with ESPN and the NBA’s plan to offer an over-the-top service ...

Tags: In-Depth, Media

11/03/14
Questions for any rights deal

T he vital importance of live sports programming has fueled the rapid rise of sports media license revenue. While event spectators through turnstiles number in the thousands, that figure is dwarfed by the many millions consuming your product via a host of media platforms. Thus your media deals ...

Tags: In-Depth, Media

11/03/14
Decision 2014: Where was it spent?

Candidates for election  (and their supporters) have put their money on NFL programming for targeting fans. According to our research, network coverage of the NFL has drawn 81 percent of the ad spending tabulated. College football ranked second, drawing 14 percent of the total ad ...

Tags: Law and Politics, Media

11/03/14
NFL keeps close watch on Thursdays

E ven though “Thursday Night Football” officially has left CBS ’s airwaves this season, it’s still too early to know whether the NFL will open the series to new TV bidders next season. NFL executives are said to be hap ...

Tags: Media

11/03/14
When the home team plays, candidates pay

Before Peyton Manning arrived in Denver in 2012, the Broncos had gone three seasons without being showcased on NBC’s “Sunday Night Football.” Since then they’ve been on eight times, with at least one more date scheduled for later this year. ...

Tags: Law and Politics, Media

11/03/14
Niche properties, studio shows targeted

It’s no secret that live sports rights are the lifeblood of sports networks. Big events bring big audiences that, networks hope, spill over into live studio programming. But network executives say they will look closer at niche sports and studio-based programming to draw audiences. &ldqu ...

Tags: In-Depth, Media

10/27/14
MLB-Fox talks on streaming slow down

Fox Sports’ local streaming talks with MLB have hit a snag, putting a crimp in a years-long negotiation that had picked up in recent weeks, according to several sources. As little as three weeks ago, both sides believed that a deal was close. But talks cooled as Fox Sports simultaneously wa ...

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