Featured Story

New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

Read More

Tags: Media

More Stories

11/07/11
What's the playbook for tablets?

Ninety minutes before kickoff every week, players on the Tampa Bay Buccaneers and Baltimore Ravens have to give up their playbooks. Call it a competitive disadvantage . Imagine the possibilities: Could tablets be a staple on t ...

Tags: Media

11/07/11
Pac-12 clears way for new channel

BEHIND THE STORY: College reporter Michael Smith on how the Pac-12's move will affect its business partners, and what it might mean for other conferences. The Pac-12 has completed a complex six-month negotiation to acquire key TV, digital and sponsorship rights previously held by mul ...

Tags: Media

10/31/11
PR Pros: Managing The Message

The fundamentals of public relations remain the same. It’s all about the message. Forming it. Shaping it. Delivering it. Responding to it. That is still what communications professionals are charged with doing and expected to master. But how they do that job today is radically different ...

Tags: Media

10/31/11
USA Today beefs up sports

Gannett and USA Today are getting serious about sports, with a major refocus and investment that includes the hiring of top names in editorial, marketing and sales to fill an expanding USA Today Sports Media Group. The new hires, which include such sports business veterans as Dave Morgan, Peter ...

Tags: Media

10/31/11
Active.com seeks media partnership

Active.com, the sports registration and activities site of the Active Network, is actively shopping its millions of monthly unique visitors and seeking a partnership with a media entity that would covet such heavy traffic. Active.com varies from 5 million to 8 million unique visitors a month, and ...

Tags: Media

10/31/11
Digital migration for NASCAR fans

A year ago, NASCAR saw TV viewership among 18- to 34-year-olds decrease dramatically, and a new study by marketing and communications firm Taylor offers at least one reason why. Young NASCAR fans are much more likely to follow races online, on their phones, on the radio or even by attending than ...

Tags: Media

10/24/11
Biggest distributors resist Longhorn Net

It appears that Texas football is not creating the kind of leverage that Longhorn Network was seeking with local cable and satellite distributors. Less than a week before carrying its second University of Texas football game, sources say that th ...

Tags: Media

10/24/11
Buyer being sought for Fastpoint

Fantasy sports operation Fastpoint Games is now for sale as its direct business-to-consumer games have been shut down and its funders seek an exit. Formerly known as RotoHog, the five-year-old company over the past two years has focused primarily on building fantasy games on a white-label basis f ...

Tags: Media

10/24/11
Lazarus gives Litner key role at NBC

In his biggest management moves since taking over as chairman of NBC Sports, Mark Lazarus has named his top lieutenant and decided to move most of NBC Sports’ operations to Connecticut. Longtime Comcast executive Jon Litner was named a group president overseeing several businesses, includin ...

Tags: Media

10/24/11
Network for SEC back in play

Three years ago, ESPN agreed to pay the Southeastern Conference what was thought to be a premium rights fee, in part, to prevent the league from starting its own network. Now, with the conference adding new schools, the concept of a conference channel is back on the table. Several industry source ...

Tags: Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug