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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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NASCAR ad sales up for ESPN

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07/25/11
Big Lead strikes deal with SiriusXM

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07/25/11
Fox adds more C-USA rights

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07/25/11
GameSlam adding football

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07/25/11
NFL ad sales at record levels

Despite a labor situation that cramped league business for four months, television ad sales around this fall’s NFL games have skyrocketed to record levels. TV network executives say they have sold between 80 percent and 90 percent of their regular-season ad schedules, with spots getting price ...

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07/18/11
IndyCar, IMS extend talks with ESPN

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07/18/11
Execs team up for youth sports network

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07/18/11
Tourism bureau signs with SEC

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HBO tells Flood’s tale well in documentary

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