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Penguins again rock local-market TV ratings

04 / 14 / 14

For the fifth consecutive time, the Pittsburgh Penguins led the way among NHL clubs for local-market TV ratings for the league’s regular season. The ranking is based on an analysis of ratings information for clubs that make their Nielsen data available. The NHL’s regular sea...

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06/20/11
NBA-Turner’s Nielsen move pays off

Turner’s David Levy was sitting in NBA Commissioner David Stern’s office last spring when he delivered a simple message: NBA TV needed to be rated by Nielsen in order to increase ad sales around the NBA’s digital properties. Since Turner started to operate the NBA’s digita ...

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06/20/11
Track, ESPN join for pitch

Michigan International Speedway and ESPN collaborated to sign Michigan’s tourism bureau to one of the first packages to include a NASCAR race title sponsorship and media sponsorship. The one-year deal, which was announced Sunday, is valued in the low seven figures and makes Pure Michigan th ...

Tags: Marketing and Sponsorship, Media, NASCAR

06/20/11
Comcast/NBC had its reasons

The prevailing opinion at the Cable Show last week was that Comcast/NBC vastly overpaid for the Olympics. Any time a company bids nearly $1 billion more than the next highest bidder, it leaves itself open to that accusation. I think Comcast/NB ...

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06/15/11
Olympics mailbag: Media rights, London Games

We asked readers for their questions about the bidding process that resulted in Comcast NBC winning the U.S. media rights to the Olympic Games through 2020, and turned to staff writers John Ourand and Tripp Mickle for the answers. In addition, scroll to the bottom of the page to see a video in which ...

Tags: NBC, Media, John Ourand, Tripp Mickle, Olympics, ESPN, NFL, Fox, IOC, Versus

06/13/11
Fox enjoys NASCAR ratings rebound

NASCAR this year ended three consecutive years of declining ratings and viewership on Fox and regained many of the 18- to 34-year-old male viewers it lost in 2010. Fox averaged a 5.0 final Nielsen rating and 8.6 million viewers for its 13 NASCAR Sprint Cup Series telecasts this season, up 4.2 per ...

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06/06/11
ESPN rolls out Women's World Cup promos

The 30-second television spots show footage of the U.S. women’s team practicing. They are the top-seeded team in the Women’s World Cup. ESPN will break its Women’s World Cup marketing campaign tod ...

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06/06/11
Wimbledon media rights drawing interest

A potential bidding war is developing for Wimbledon’s media rights, with NBC/Versus, ESPN, Tennis Channel and Fox expressing some interest. Wimbledon’s rights deals with NBC and Tennis Channel end after next month’s tournament. The tournament’s deal with ESPN runs for two ...

Tags: Media

06/06/11
Issues to watch at the Cable Show

The top three sports media topics that should be most closely followed at next week’s Cable Show in Chicago (June 14-16) are: TV EVERYWHERE When reporting this week’s story about the rising cost of sports rights (see Page 1), I ...

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06/06/11
MLB Network welcomes draft's uncertainty

GETTY IMAGES Commissioner Bud Selig spoke during last year’s MLB draft at MLB Network’s Studio 42. With no bona fide standout candidate in this year’s MLB draft, which starts tonigh ...

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05/23/11
The swift, sudden exit of Dick Ebersol

In the middle of a contentious meeting at 30 Rock last Wednesday, Dick Ebersol told NBC Universal CEO Steve Burke that he would resign the next morning unless they could reach an agreement.

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