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NBC Sports places bet on horse racing

04 / 21 / 14

NBC Sports is doubling down on horse racing and will broadcast 11 racing programs in the next few months with a spot in one of 14 races at this year’s Breeders’ Cup at stake. The package of races, labeled as The Breeders’ Cup C...

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06/27/11
Longhorn Net looks for distribution

Two months before its planned Aug. 26 launch, the University of Texas’ Longhorn Network is seeking its first distribution partner. Industry sources say that ESPN, which is selling the channel to cable operators, wants 40 cents per subscriber per month for placement on expanded basic cable t ...

Tags: ESPN, Big Ten Network, Time Warner, Verizon, Fox, Football, Media, IMG, Media

06/20/11
NBC buys back Dew Tour stake

Three years after selling a stake in the Dew Tour to MTV, NBCUniversal has bought it back in a deal that values the property and its assets at $40 million to $60 million. The deal puts the Dew Tour back exclusively in the hands of the NBC Sports Group, which partnered with Live Nation to create t ...

Tags: Media

06/20/11
At cable show, mobile rules

There was so much talk about streaming video during the cable industry’s annual convention in Chicago last week that Comcast’s Brian Roberts felt compelled to remind cable executives why they were there in the first place. “Let’s not forget about the television,” Rob ...

Tags: Media

06/20/11
Fox eyes shift of future Cup races

Fox has held informal discussions with NASCAR about a new TV rights agreement that would allow the network to put some of its Sprint Cup races on Speed. David Hill, Fox Sports chairman, said Fox would like to see some of the 13 regular-season races it televises on Speed. A Fox source said the com ...

Tags: Media

06/20/11
NBA-Turner’s Nielsen move pays off

Turner’s David Levy was sitting in NBA Commissioner David Stern’s office last spring when he delivered a simple message: NBA TV needed to be rated by Nielsen in order to increase ad sales around the NBA’s digital properties. Since Turner started to operate the NBA’s digita ...

Tags: Media

06/20/11
Track, ESPN join for pitch

Michigan International Speedway and ESPN collaborated to sign Michigan’s tourism bureau to one of the first packages to include a NASCAR race title sponsorship and media sponsorship. The one-year deal, which was announced Sunday, is valued in the low seven figures and makes Pure Michigan th ...

Tags: Marketing and Sponsorship, Media, NASCAR

06/20/11
Comcast/NBC had its reasons

The prevailing opinion at the Cable Show last week was that Comcast/NBC vastly overpaid for the Olympics. Any time a company bids nearly $1 billion more than the next highest bidder, it leaves itself open to that accusation. I think Comcast/NB ...

Tags: Media

06/15/11
Olympics mailbag: Media rights, London Games

We asked readers for their questions about the bidding process that resulted in Comcast NBC winning the U.S. media rights to the Olympic Games through 2020, and turned to staff writers John Ourand and Tripp Mickle for the answers. In addition, scroll to the bottom of the page to see a video in which ...

Tags: NBC, Media, John Ourand, Tripp Mickle, Olympics, ESPN, NFL, Fox, IOC, Versus

06/13/11
Fox enjoys NASCAR ratings rebound

NASCAR this year ended three consecutive years of declining ratings and viewership on Fox and regained many of the 18- to 34-year-old male viewers it lost in 2010. Fox averaged a 5.0 final Nielsen rating and 8.6 million viewers for its 13 NASCAR Sprint Cup Series telecasts this season, up 4.2 per ...

Tags: Media

06/06/11
ESPN rolls out Women's World Cup promos

The 30-second television spots show footage of the U.S. women’s team practicing. They are the top-seeded team in the Women’s World Cup. ESPN will break its Women’s World Cup marketing campaign tod ...

Tags: Media

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