Featured Story

Amazon’s PR hire Potter to focus on sports

Published in SportsBusiness Journal on 09 / 25 / 17

As Amazon launches its “Thursday Night Football” NFL stream this week, there’s another sign that the Seattle-based company is getting even more serious about the sports business. Earlier this month, Amazon hired Brian Potter to head up communications for its sports video busines...

Read More

Tags: Media

More Stories

07/13/15
Rentrak research firm to battle Nielsen

The targeted advertising strategy that Barack Obama used as he won the 2012 U.S. presidential election is being shopped to sports teams, leagues and sponsors this year. Rentrak, the audience research company that worked on the Obama campaign’s targeted media strategy, has formed a sports di ...

Tags: Media, Research and Ratings

07/13/15
Royals on a roll with local TV ratings

The surging popularity of the Kansas City Royals has been a dominant storyline so far this MLB season, from the number of All-Star votes received by the team’s players to, now, the club’s ratings on local TV. MLB teams' RSN Ratings AVERAGE RATING TOP 5 ...

Tags: Media

07/13/15
NASCAR, Fox stay upbeat

With the first half of the NASCAR Sprint Cup season in the books, it’s clear that fewer people are watching the races on TV. But Fox and NASCAR executives say they are neither surprised nor worried by the decline this year, which is the first of a 10-year media deal between the two. ...

Tags: Media

07/13/15
Ebersol, Zaslav working together again

OLYMPICS Ebersol and Zaslav working together again One of the more interesting subplots of Discovery’s stunning bid to land Olympic rights in Europe through 2024 is the role Dick Ebersol had in advising Discovery President and CEO David Zaslav through the process. The two are lo ...

Tags: Media

06/29/15
OneTwoSee to provide X1 tech content

OneTwoSee, a Philadephia-based developer of second-screen experiences for sports, has signed a deal with Comcast to power an array of scores and statistics in the cable giant’s X1 cloud-based TV platform. The partnership calls for OneTwoSee to enable live scores, statistics, analytics and o ...

Tags: Media

06/29/15
Sports Media: Death of a merger

W ith the Comcast-Time Warner Cable merger nothing but a distant memory, I have to believe that Comcast is having second thoughts about paying nearly $200 million over 10 years to title sponsor NASCAR’s Xfinity Series. After all, ...

Tags: Media

06/29/15
ThePostGame opens up the playing field

ONLINE ThePostGame opens up the playing field with new agreement At the ripe old age of 4, the online sports magazine ThePostGame is growing up. When it launched in 2011, the site known for mixing long features with humor and commentary, grew much of its audience thanks to its affilia ...

Tags: Media

06/29/15
Fox Sports defends coverage of U.S. Open

Fox Sports’ production compound at Chambers Bay golf course featured a bevy of smiles, handshakes and hugs following the network’s inaugural coverage of the U.S. Open on the night of Sunday, June 21. Even before Fox’s coverage went off-air, its top executives — including 2 ...

Tags: Media

06/29/15
ESPN has a new awards show

TELEVISION Trophy Time: ESPN has a new awards show First it was the ESPYs. Now, it’s the “Sports Humanitarian of the Year,” a second industrywide awards show that ESPN is producing, with its debut coming next month. The inaugural awards show will be taped before ...

Tags: Media

06/22/15
Tennis Channel renews with NeuLion

Digital video company NeuLion has signed a multiyear contract extension with Tennis Channel to power the network’s over-the-top content strategy. The new deal builds on a one-year trial contract the two parties signed last year. That fueled the creation of Tennis Channel Plus, the network&r ...

Tags: Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug