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NBCUniversal’s Yaccarino: Nielsen needs to ‘get it right’

Published in SportsBusiness Journal on 09 / 25 / 17

O n Sept. 14, CNBC ’s David Faber asked CBS Chairman and CEO Les Moonves a simple question: Is Nielsen still relevant? His answer: “Yes. They are still the way we get paid. … Nielsen is not perfect. They are gettin...

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