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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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12/19/11
Red Bull partners with Alli for series

After more than a decade of producing remote, outrageous sporting events and distributing them virally, Red Bull plans to go mainstream. The energy drink company’s media arm, Red Bull Media House, cut a three- to five-year agreement with NBC’s Alliance of Action Sports, or Alli, to d ...

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12/12/11
BIRCO renewal near

Minor League Baseball and MLB Advanced Media are close to completing a multiyear extension to the Baseball Internet Rights Co. agreement, its joint operating structure for the minors’ digital rights. The new deal, expected in the next 30 days, will continue a working relationship that began ...

Tags: Leagues and Governing Bodies, Media

12/12/11
Survey: Sports fans embrace location-based social media platforms

Sports fans are much more likely to use location-based social media platforms than the general population, according to new survey data compiled by Indianapolis-based Coyle Media Inc. and Indiana University. COYLE MEDIA ...

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12/12/11
Series profiles star NHL players

Former HBO Sports President Ross Greenburg will produce a 10-episode series of reality documentary programs for the NHL titled “NHL 36,” with each 30-minute episode documenting 36 hours in the life of an NHL star on and off the ice. The program will debut at 6:30 p.m. ET on Wednesday ...

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12/05/11
IMG College studios buzz on game-day

The tranquil streets of Winston-Salem, N.C.’s downtown arts district are nearly barren on a fall Saturday in November. But behind the doors at IMG College is a beehive of broadcasting activity that will feed the nation much of its college football and basketball on this day. The occasional ...

Tags: Media

12/05/11
ESPN ramps up 3-D for Winter X Games

ESPN will embark on by far its largest 3-D TV production yet for the Winter X Games in January, showing continued bullishness in the emerging but widely debated technology when many others are backing away. The outlet will devote 34 3-D TV cameras to its winter action sports event, roughly twice ...

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12/05/11
LPGA adds TV deal, Asia websites

The LPGA aggressively is going after larger audiences in Asia with the launch of new websites in Korea and China and a new TV deal in Japan. “We’re looking to grow every place that makes sense,” said Brian Carroll, the LPGA’s vice president of television and emerging media ...

Tags: Media

12/05/11
Will the tone out of Bristol change?

John Skipper likes live sports. As ESPN ’s top content executive for the past 12 years, Skipper showed a willingness to spend handsomely for some rights, including the NFL and various college conferences, for example. He also allowed ES ...

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11/28/11
MSG Net in carriage talks with TWC

MSG Network’s carriage deal with Time Warner Cable expires at the end of this year, not ideal timing as the Knicks’ regional sports network is negotiating a deal in the middle of an NBA lockout that is threatening the entire basketball season. But sources said that despite that possib ...

Tags: Media

11/28/11
Apps we use and like

WatchESPN for iPhone Primary content: Streamed channels: ESPN, ESPN2, ESPNU, ESPN3 and ESPN Goal Line Summary: This app is the future of television. Subscribers of Time Warner Cable, Bright House and Verizon are able to stream four ESP ...

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