Featured Story

Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

Read More

Tags: Marketing and Sponsorship

More Stories

05/14/12
Digital players

To date, none of the big digital players have been close to cutting a deal for live sports rights, but leagues continue to watch them closely. These are the five players most frequently discussed as potential bidders. Part of the reason that ...

Tags: In-Depth, Media

05/07/12
MLB decision due in Nats-MASN dispute

MLB is looking to make a final decision on the ongoing media rights fee dispute between the Washington Nationals and MASN in the coming weeks, with the issue moving forward on an accelerated course. A ruling may arrive soon after owners’ meetings slated for May 16-17 in New York, according ...

Tags: Media

05/07/12
NFL Network eyes morning show

NFL Network is considering launching a live morning studio show this summer and has begun the process of identifying possible hosts and reporters.

Tags: Media

04/30/12
YES at 10: Born in a battle

YES at 10:   Escalating sports rights. Explosion of sports channels. High-cost regional sports networks. Many in the industry trace these to 10 years ago this spring when YES Network launched in the New York market. In its decade of exis ...

Tags: Media

04/30/12
Spurs lead pack in RSN ratings

The San Antonio Spurs own the NBA’s highest local TV ratings for the second consecutive season. A week before the end of the season, Spurs games on FS Southwest were averaging an 8.00 rating, well above the second-place Miami Heat. Despite the top rating, the Spurs are down 21 percent fro ...

Tags: Media

04/30/12
SNY takes campaign to Yankees fans

The rivalry between the Mets and Yankees is always smoldering in New York, but it has cooled in recent years, since the Mets haven’t fielded a winning team since 2008. But this season’s brand campaign for the Mets’ SportsNet New York regional sports network should rekindle competit ...

Tags: Media

04/30/12
YES at 10: Idea takes root

YES at 10:   Escalating sports rights. Explosion of sports channels. High-cost regional sports networks. Many in the industry trace these to 10 years ago this spring when YES Network launched in the New York market. In its decade of exis ...

Tags: Media

04/30/12
YES execs shape media landscape

T he thing I remember most about YES Network ’s 2002 launch was how unified the cable industry was in rooting for the channel to fail. I’m not sure that I’ve ever seen a launch in any industry that was so detested at the outset. ...

Tags: Media

04/30/12
NBC rivals line up London 2012 sites

Editor's note: This story is revised from the print edition. NBC may own the rights to the Olympic rings, but that won’t stop its competitors from snagging some of the network’s digital audience and advertising dollars. FoxSports.com, Sports Illustrated, USA Today Sports Media ...

Tags: Media

04/30/12
Wimbledon designs webcas

Wimbledon this summer will produce a daily five-hour-plus webcast for online and mobile consumption, one of the most aggressive digital pushes to date among major sporting events. Unlike the model often employed in the United States, the Wimbledon model employs only a smattering of live-event str ...

Tags: Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug