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NBC Sports places bet on horse racing

04 / 21 / 14

NBC Sports is doubling down on horse racing and will broadcast 11 racing programs in the next few months with a spot in one of 14 races at this year’s Breeders’ Cup at stake. The package of races, labeled as The Breeders’ Cup C...

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02/24/14
Ratings bump from Sochi hockey unlikely

The U.S. men’s hockey team’s shootout win over Russia at the Olympics drew 4.1 million viewers, the biggest audience to watch a hockey game on NBC Sports Network. Four days later, NBC Sports Group set an online record when 798,337 unique users streamed the U.S. team’s win over the ...

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02/24/14
Penguins set for five-peat atop ratings

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02/17/14
SI adding features to 50th Swimsuit

The golden anniversary of Sports Illustrated’s Swimsuit edition is fueling a 12 percent jump in revenue for the magazine’s iconic franchise, extending a recent wave of growth. Specific financial figures were not disclosed, but this year marks the fifth consecutive year of growth in Sw ...

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02/17/14
IOC to explore channel launch

Five years after shutting down an effort to launch an Olympic channel in the U.S., the International Olympic Committee is looking to launch a network of its own. IOC President Thomas Bach received approval from IOC members during meetings at the Sochi Games to explore the viability of an Olympic ...

Tags: Olympics, Media

02/17/14
SportsNet LA marketing Dodgers

Less than two weeks before one of the most anticipated network launch dates, the Los Angeles Dodgers’ network, SportsNet LA, is rolling out its biggest marketing push yet around the channel. The campaign breaks in full this week and includes TV, radio, digital, billboards and print. The cam ...

Tags: Marketing and Sponsorship, Media

02/17/14
USSA leaving time buys behind

The U.S. Ski & Snowboard Association is finalizing a new TV rights agreement with NBC, and for the first time, the national governing body will not pay for the broadcasts of its events. The USSA and NBC have agreed to terms on a five-year, revenue-sharing deal that will see total ski and snow ...

Tags: Olympics, Media

02/17/14
Despite L.A., NBA local TV numbers good

The NBA’s local TV ratings look a lot like the league’s standings at the halfway point of this season, with good numbers in Oklahoma City and disappointment in Los Angeles. Coming off a year in which the Thunder posted the NBA’s best RSN ratings, OKC’s games on ...

Tags: Media, Leagues and Governing Bodies

02/10/14
How CBS won Thursday night

Early last week, as the NFL learned of Super Bowl XLVIII’s record-high TV audience, the league’s top executives still were not certain which network they would entrust to make the NFL’s Thursday night television package more popular. In the days before and after the Super Bowl, ...

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02/10/14
Magnus becomes a big man off campus

B urke Magnus, ESPN ’s top college programming executive for the past five years, is not well-known outside of the college ranks. But that’s about to change. Magnus emerged as perhaps the biggest winner from ESPN’s executive ...

Tags: Media

02/03/14
Golf Digest, Golf Channel team up

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