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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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06/30/14
CBS puts Thursday ads in line with ‘SNF’

CBS’s asking price and ratings guarantee for the new Thursday night NFL package make it the league’s second-most expensive offering, trailing only NBC’s Sunday night package — the highest-rated prime-time show on broadcast television last year. Sources said CBS executives ...

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06/30/14
Ruling leaves sports TV market intact

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06/23/14
Sports Media

A couple of weeks ago in this space, I wrote that distributors have regained leverage from sports networks.  I pointed to the problems regional sports networks are having in Houston, Los Angeles and Portland as evidence that cable and sat ...

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06/23/14
SI revamps digital offerings

Sports Illustrated on Tuesday will introduce a reconstructed website for both desktop and mobile platforms, the latest and perhaps most dramatic step in a digitally focused transformation of the sports media brand. The tile-based system, nearly a year in development, expands on design concepts th ...

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06/23/14
CBS touts Thursday night NFL games

“Sunday night is football night” on NBC. “It all comes down to Monday night” on ESPN. Now, CBS is marketing its slate of Thursday night games with “Football starts here.” The network launched its campaign last week with a 30-second promo that ran throughout CBS ...

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06/23/14
Back9 gets first distribution deal

A little more than a year and a half after it formally launched, Back9 Network signed its first distribution deal with DirecTV. The satellite operator will carry the “golf lifestyle” channel on its digital basic tier, which has nearly 20 million subscribers, starting Sept. 29, network ...

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06/16/14
Mystics stream live games to mobile app

The Washington Mystics quietly have been testing a mobile app this season, becoming the first professional U.S. sports team to stream live games locally via an interactive mobile app. Developed by the New Jersey-based company Kiswe Mobile, the Mystics Live app allows viewers to watch the team&rsq ...

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06/16/14
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O ver dinner during the recent upfronts, a TV ad sales executive asked why I wasn’t writing about C7, the television industry’s move to eke an additional four days of viewing credits out of DVR viewing. While the move from C3 &mdash ...

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06/16/14
Will ESPN’s plans change for soccer?

After spending the better part of three decades helping popularize soccer in the United States, soccer executives are hoping ESPN’s commitment to the beautiful game doesn’t fade. In recent years, the sports network has lost the English-language rights to the sport’s highest-prof ...

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06/16/14
Who’s getting kicks on social media?

According to social media metrics, forwards Jozy Altidore and Clint Dempsey are the new faces of American soccer as the national team begins its 2014 World Cup run in Brazil. The combined Twitter and Instagram followers of Altidore surpass 775,000, while Dempsey has almost 500,000. The ...

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