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NFL Media now getting involved with ‘Madden’ esports efforts

Published in SportsBusiness Journal on 12 / 05 / 16

E ven though EA Sports’ “Madden” has been around for 28 years and is one of the most popular video games on the market, the NFL is rarely mentioned whenever conversations turn to esports. That could be about to change, as NFL...

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11/28/16
UFC tells networks: Go big

When the UFC was for sale earlier this summer, the company told potential buyers that it expected to see a nearly fourfold increase in its media rights revenue. Its magic number is $450 million a year, a potentially staggering increase from the $115 million annual average that Fox Sports now pays ...

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11/28/16
Wave of future or good business deal?

The local media deals completed by the Los Angeles Clippers and Washington Wizards/Capitals this fall were trumpeted by many media outlets — including this one — as templates for the future of video, given the over-the-top plans that were carved out of both deals. ...

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11/21/16
Shanks, Bowlsby surprise comrades

Fox Sports President Eric Shanks and Big 12 Commissioner Bob Bowlsby have shared a foxhole. Literally. Bob Bowlsby shakes hands with Gen. Daniel Allyn, vice chief of staff of the Army. Photo by: JOINT CIVILIAN O ...

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11/21/16
Sports Media: Boosting NFL ratings

F ewer commercial breaks. Shorter halftimes. A more streamlined replay review system — these are some of the many ideas the NFL is tossing around as it looks for tweaks to make the games faster. NFL and television executives see the ...

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11/21/16
Brown finds groove at Motorsport Network

As he reportedly mulls which Formula One job to accept, motorsports marketer Zak Brown already knows one of his next gigs: budding media executive. Brown Brown, who’s scheduled to leave his role as CEO o ...

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11/21/16
Broadcasters adjust to new NHL stars

The Maple Leafs’ Auston Matthews immediately drew hockey fans’ attention, scoring four goals in his first NHL game in October. Photo by: GETTY IMAGES A month into the NHL ...

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11/14/16
Live sports fuels Univision's growth

Editor’s note: This story is revised from the print edition. As more consumers cut the cord, sports rights will become even more valuable than they are now, which means that a sports rights bubble is not even close to bursting. That’s the opinion of Univision Deportes President ...

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11/14/16
Sports Media: Greenburg’s Epix series

R oss Greenburg is returning to produce the behind-the-scenes series “Epix Presents Road to the NHL Outdoor Classics.” The four-episode series will have its premiere on Epix at 10 p.m. ET/PT Dec. 16. Each episode also will be st ...

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11/14/16
BAMTech eyes Europe for growth wave

Baseball created BAMTech based on the premise of accelerating industry growth trends for digital content delivery. MLB’s president of business and media, Bob Bowman, says those trends are even stronger in Europe than in North America. “The importance of this market and the 750 million ...

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11/14/16
A break for NFL ratings? Not likely

My guess is that President-elect Donald Trump is not finished taking a bite out of NFL TV ratings this year. I have long viewed this crazy election cycle as the main reason why every NFL package is down this season. After all, news network ratings are up significantly. Through Week 9, Sunday afte ...

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