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Going for Gold

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Photo: GETTY IMAGES Jamie Anderson Snowboarding Agents: Amy Stanton and Denege Prudhomme, Stanton & Co. Portfolio: Audi, Beats, Comcast, Dakine, Dragon Herbs, Gnu, GoPro, Kettle...

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Tags: ING, GE, Audi, Comcast, GoPro, Oakley, Visa, CES, Toyota, IMG, Red Bull, Rolex, Under Armour, Olympics, Samsung, BMW, Bridgestone, Coca-Cola, Ping, SEC, Figure Skating, AEG, Kellogg, Nike, United Airlines, Media, Hockey, Bauer, Champion, Champions, Hershey, ACC, CHL, CAA, Ally, Cialis, In-Depth

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01/22/18
Pepsi adds five years to NHL sponsorship

Pepsi’s activation has included highlighting Pepsi Zero Sugar. Photo: GETTY IMAGES The NHL and NHLPA are keeping Pepsi on ice for another five years. PepsiCo has signed an extension of their ...

Tags: NHL, Ping, ING, PepsiCo, North America, CES, Media, GE, Gatorade, AIG, Ally, Hockey, Audi, China, Adidas, Europe, Marketing and Sponsorship

01/22/18
JMI to sell ’Cats, Rupp jointly

For the first time, Rupp Arena’s sponsorship inventory will be sold in conjunction with the University of Kentucky’s. Photo: GETTY IMAGES In Rupp Arena’s illustrious 40-plus year ...

Tags: Basketball, ING, GE, Media, Football, CHL, NFL, Coca-Cola, State Farm, Geico, Marketing and Sponsorship

01/22/18
The Lefton Report: ‘Taste of the NFL’ keeps cookin’ as it heads b ...

Next week, the “Taste of the NFL” charity event returns to Minnesota, where it began in 1992. Staged the night before the Super Bowl, “Taste” has contributed more than $25 million to food banks in NFL markets, which founder ...

Tags: NFL, GE, Super Bowl, ING, Ping, Ally, SEC, CES, ACC, ATT, Football, NBA, American Express, Media

01/15/18
ESPN’s Potts an important voice on tough topics

As ESPN announcer Jason Benetti prepared to call an Oregon State baseball game in June, news broke that the school’s star pitcher Luke Heimlich had pleaded guilty to sexually abusing a young relative just five years earlier. Benetti immediately called ESPN’s senior director of communi ...

Tags: Media

01/15/18
AXS offering single transaction of primary, secondary ticket purc ...

Marking an intersection in the once-significant barriers between primary and secondary ticketing, AXS has blended both types of inventory into a single offering. The company has retooled its ticket purchase process to not only show primary and secondary tickets in a single search, but allow a use ...

Tags: Media

01/15/18
Sports maintains dominant hold on viewership

NFL games accounted for nine of the top 10 telecasts. Photo by: GETTY IMAGES Despite a big drop for NFL regular-season viewership during the calendar year 2017, the league — and sports overal ...

Tags: Media

01/15/18
Durso delays ESPN retirement

Longtime ESPN executive Ed Durso delayed his retirement from ESPN to work with George Bodenheimer, who agreed to serve as interim president for 90 days. Durso, who planned to retire in December after a 28-year run, was in Atlanta before the College Football Playoff with ESPN executives and escort ...

Tags: Media

01/15/18
Tech company gives fans ‘ultimate selfie’ from TV, game video

The late artist Andy Warhol is famously credited for saying “in the future, everyone will be world-famous for 15 minutes.” But a group of lawyers and technologists have sped that concept up to a matter of seconds. 15 Seconds Of Fame, which debuted nearly three years ago in a test at t ...

Tags: Media

01/15/18
ABC likely to join in bidding for ‘TNF’ games

Both CBS and NBC saw double-digit percentage drops in ratings for “Thursday Night Football.” Photo by: GETTY IMAGES ABC Sports has emerged as a surprise bidder for the NFL’s &ldqu ...

Tags: Media

01/08/18
Busy schedule keeps ESPN focused

ESPN’s Burke Magnus spoke about the aftermath of John Skipper’s departure. Photo by: ESPN IMAGES ESPN executives and staffers are trying to maintain a kind of tunnel vision on their wor ...

Tags: Media

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