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Big increase at gate puts NBA on the cusp of record-setting total

Published in SportsBusiness Journal on 04 / 13 / 15

The NBA is on the verge of setting an all-time attendance mark and scoring its biggest average annual increase at the gate in two decades. Those gains add to a year of business highs that include the sale of a record number of season tickets, a $24 billion TV deal being secured, and the lucrative...

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