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Islanders salute past, look to Brooklyn future

Published in SportsBusiness Journal on 09 / 22 / 14

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

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Tags: In-Depth, NHL Season Preview, Media

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09/22/14
Islanders look back and to future

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

Tags: In-Depth, NHL Season Preview, Media

09/22/14
Network positioning ESPN2 as stand-alone

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09/22/14
Nets prep for playoffs minus mainstays

When the MLB playoffs last happened without either the New York Yankees or Boston Red Sox, in 1993, there was no wild-card format. Bud Selig was acting commissioner and had been on the job barely a year. The Tampa Bay Rays and Arizona Diamondbacks, with now a combined nine postseason appearances, di ...

Tags: Leagues and Governing Bodies

09/22/14
Ryder Cup a ‘crowning moment’

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Tags: Media

09/22/14
Sports Media

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09/22/14
Canada set for new TV routine

When Rogers executive Scott Moore met with a group of Canadian broadcasters in mid-September, he showed them an internal marketing plan around the launch of the NHL season. Tucked within a broader marketing plan were seven pages devoted solely to editorial initiatives — everything from a pi ...

Tags: In-Depth, NHL Season Preview, Media

09/15/14
Future of Universal Sports unclear

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09/15/14
FanVision acquires PrePlay

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09/08/14
NFL Net makes change in graphics

For the first time since it launched 11 years ago, NFL Network will have a completely different on-air look, as the league-owned channel rolled out a new graphics package over the NFL’s opening weekend. Created over the past five months by the Los Angeles-based graphics agency Oishii Creati ...

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09/08/14
NBA nearing massive media deals

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