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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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11/04/13
The Lefton Report

W hile it has always had other businesses, Van Wagner Sports & Entertainment has been anchored by its camera-visible venue signage business. Its president, 25-year industry veteran Jeff Knapple , wants to change that. Well aware that every ...

Tags: Marketing and Sponsorship

11/04/13
Subway bets on kick from Pelé, Phelps

Subway has extended its sponsorship deal with Michael Phelps, and the record-breaking Olympic swimmer will be featured with new Subway endorser, soccer legend Pelé, in a television commercial that will debut in the U.S. soon. Neither Subway CMO Tony Pace nor Phelps’ agent, Peter Carl ...

Tags: Marketing and Sponsorship

11/04/13
Grey Goose signs as PGA Tour partner

Grey Goose vodka, a French brand with a substantial footprint in golf, has signed a three-year agreement to become an official marketing partner with the PGA Tour. The deal will run through the 2016 golf season and provide Grey Goose with the de ...

Tags: Marketing and Sponsorship

11/04/13
CSE builds relationships, business

There are agencies that thrive because the founder is well-connected from years in marketing, and there are agencies that succeed because of expertise in agency management or an early reputation for creative wizardry. Atlanta’s CSE can’t point to any of those as reasons for its succe ...

Tags: Marketing and Sponsorship

10/28/13
New creative for NBA’s opening night

The NBA goes into the 2013-14 season with a number of sponsors rolling out activations and unveiling new creative. While league partners have traditionally debuted ads on the NBA’s Christmas Day games, they are more than ever rolling out new ones this week. Kia is taking over sponsorshi ...

Tags: Marketing and Sponsorship

10/28/13
The Lefton Report

W e’ve long considered beer an endemic category in sports. As such, any consumer of sports telecasts has quaffed more than his or her share of beer ads. Unfortunately, we’re used to an ocean of mediocrity when it comes to beer creative ...

Tags: Marketing and Sponsorship

10/28/13
Samsung near deal with NBA

With the NBA season tipping off this week, Samsung is close to completing a major sponsorship deal with the league that will include rights across the company’s line of smartphones, tablets, televisions, Blu-ray players and streaming video boxes. The multiyear deal encompasses the United St ...

Tags: Marketing and Sponsorship

10/28/13
Chime buys JMI; Brown to stay as CEO

Sebastian Coe (right), chairman of Chime-owned CSM Sport & Entertainment, and JMI’s Zak Brown Photo by: HARRY PAGE IMAGES London-based Chime Communications last week bought ...

Tags: Marketing and Sponsorship

10/21/13
Lawton lends expertise to wife’s company

In a career that has taken him from NHL player to agent and general manager, Brian Lawton’s latest endeavor is away from the ice — in the sales and technology space. Sportsdigita Brian Lawton ...

Tags: Marketing and Sponsorship

10/21/13
Mom unable to crack Chunky’s lineup

O ver the 16 years of its “Mama’s Boy” TV campaign for Chunky soup, longtime NFL sponsor Campbell’s has sometimes employed real moms of NFL players and other times used actresses. Last year’s Chunky soup ads with ...

Tags: Marketing and Sponsorship

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