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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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03/10/14
Tour title sponsors go long

The CEO of Travelers Insurance thought back to 2007, when the company first decided to title sponsor a PGA Tour event. “We were a little unsure,” said Jay Fishman recently, speaking to a group that included PGA Tour Commissioner Tim Finchem. ...

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03/10/14
Helmets to ’Hawks: Summit looks ahead

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03/03/14
Tweets lead to Cheesecake Factory deal

American restaurant chain The Cheesecake Factory is known for its hefty portions and four-figure calorie counts, not for its sports marketing. Agnieszka Radwanska is a Polish athlete playing a sport, tennis, with a modest-at-best visibility in the United States. So it might seem strange that the ...

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03/03/14
Social media index devoted to sports

A Dallas-based social media agency this week will unveil a sports-specific index that measures the social media power of athletes, leagues and teams. The MVPindex will rank them based on their social media reach, engagement and the conversation they generate. All of those factors will be combined ...

Tags: Marketing and Sponsorship

03/03/14
Adidas opens prototype in China

Adidas last week unveiled its next-generation retail store as it ramps up efforts to sell more products directly to consumers. The Beijing store is the model for 25 additional stores Adidas plans to open globally this year. The store features a ...

Tags: Marketing and Sponsorship

03/03/14
Stryker strikes PGA Tour marketing deal

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Tags: Marketing and Sponsorship

03/03/14
The Lefton Report

A t a Manhattan tavern during Super Bowl week, they gathered, the soldiers of the late ’90s SFX sports and entertainment rollup, commemorating over beer and finger food. It was a group laden with talent, yet with so many egos that perhaps it never could have succeeded in challenging the lik ...

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03/03/14
Wood sticks make an impact in lacrosse

From the time that Cortland Begor was selling lemonade in his front yard or reselling old textbooks and novels for a few dollars, he’s had a knack for business. Now a 19-year-old high school student in New Hampshire, Begor has combined his two loves — lacrosse and business — and ...

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WMG opens Dubai office

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