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Nike makes key signings ahead of NFL draft

Published in SportsBusiness Journal on 04 / 17 / 17

Nike has signed some top NFL rookies in preparation for the April 27 draft, including Clemson quarterback Deshaun Watson. An obvious first-round selection, some scouts have pegged dual-threat Watson as the top QB prospect in the draft. Insiders said Nike had the 21-year-old Georgia native tabbed ...

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New Balance in training for NYC Marathon

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10/31/16
CSM Sport buys LeadDog Marketing

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10/31/16
Runners to supply biometric data

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Tags: Marketing and Sponsorship

10/31/16
Pizza Hut contest draws NCAA fans

Pizza Hut is wasting no time in activating its new NCAA sponsorship. The restaurant chain, which last month closed on its multiyear corporate partnership, has already launched a contest that will pay one fan $50,000 to attend several NCAA Division I championships. Pizza Hut will select the winner ...

Tags: Marketing and Sponsorship

10/31/16
Geico sponsoring tournament benefiting 9/11 families

Geico has signed on as presenting sponsor for a Dec. 10 college basketball doubleheader at Newark’s Prudential Center, which will benefit the children of 9/11 families. The inaugural Never Forget Tribute Classic will feature NCAA men’s basketball champion Villanova playing Notre Dame ...

Tags: Marketing and Sponsorship

10/24/16
Fanatics-UA to field MLB jerseys in 2020

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Tags: MLB, Baseball, ING, Under Armour, Nike, Majestic Athletic, New Era, GE, Ugg, CES, Media, Target, Super Bowl, NFL, NBA, NHL, NASCAR, PGA Tour, Ally, Adidas, Reebok, Los Angeles Dodgers, Washington Nationals, San Francisco Giants

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The Lefton Report: NBA sponsors tip off

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Breeders’ Cup signs Aston Martin

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10/17/16
Shared goals: EA Sports, MLS renew deal

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The Lefton Report: A-B raises a Khan

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