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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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03/17/14
Plank takes UA brand to Brazil

Under Armour will have a front row seat for this year’s FIFA World Cup and the 2016 Summer Olympics now that the company has officially launched in Brazil. Under Amour CEO Kevin Plank traveled to São Paulo, Brazil’s largest city, on Wednesday to debut the brand in what he calle ...

Tags: Marketing and Sponsorship

03/17/14
Bradley stars in mobile experience for National

Editor's note: This story is revised from the print edition. National Car Rental, a PGA of America corporate partner, will launch a mobile marketing tour next month featuring PGA Tour star Keegan Bradley. A 39-foot-long emerald green bus with a giant image of Bradley on the side will visit ...

Tags: Marketing and Sponsorship

03/10/14
Paro to Van Wagner’s consulting business

Industry veteran David Paro has been hired by Van Wagner Sports and Entertainment and charged with helping to expand its consulting business. Paro Named executive vice president, Paro will relocate ...

Tags: Marketing and Sponsorship

03/10/14
Tour title sponsors go long

The CEO of Travelers Insurance thought back to 2007, when the company first decided to title sponsor a PGA Tour event. “We were a little unsure,” said Jay Fishman recently, speaking to a group that included PGA Tour Commissioner Tim Finchem. ...

Tags: Marketing and Sponsorship

03/10/14
Helmets to ’Hawks: Summit looks ahead

This season, NFL fields will be without branded helmets for the first time in 25 years. The rights had belonged to Riddell since 1989, but liability issues and pending litigation from former players have the league adopting a “white-label ...

Tags: Marketing and Sponsorship

03/03/14
Tweets lead to Cheesecake Factory deal

American restaurant chain The Cheesecake Factory is known for its hefty portions and four-figure calorie counts, not for its sports marketing. Agnieszka Radwanska is a Polish athlete playing a sport, tennis, with a modest-at-best visibility in the United States. So it might seem strange that the ...

Tags: Marketing and Sponsorship

03/03/14
Social media index devoted to sports

A Dallas-based social media agency this week will unveil a sports-specific index that measures the social media power of athletes, leagues and teams. The MVPindex will rank them based on their social media reach, engagement and the conversation they generate. All of those factors will be combined ...

Tags: Marketing and Sponsorship

03/03/14
Adidas opens prototype in China

Adidas last week unveiled its next-generation retail store as it ramps up efforts to sell more products directly to consumers. The Beijing store is the model for 25 additional stores Adidas plans to open globally this year. The store features a ...

Tags: Marketing and Sponsorship

03/03/14
Stryker strikes PGA Tour marketing deal

Stryker, a joint replacement manufacturer, has entered into a multiyear marketing agreement with the PGA Tour that will include it creating exhibits for 10 tournaments this season. As the tour’s new official joint replacement product, Stryker will have marketing rights at select PGA Tour an ...

Tags: Marketing and Sponsorship

03/03/14
The Lefton Report

A t a Manhattan tavern during Super Bowl week, they gathered, the soldiers of the late ’90s SFX sports and entertainment rollup, commemorating over beer and finger food. It was a group laden with talent, yet with so many egos that perhaps it never could have succeeded in challenging the lik ...

Tags: Marketing and Sponsorship

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