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Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

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03/24/14
AVP hires IMG to oversee all tour stops

The Association of Volleyball Professionals, which was revived last year, has hired IMG to oversee operations for a seven-stop tour this year. The tour, which is owned by Donald Sun, plans to visit seven cities across the U.S. from late May to l ...

Tags: Marketing and Sponsorship

03/24/14
New sponsors to push IndyCar revenue

Hulman & Co. CEO Mark Miles expects last year’s work to restructure the IndyCar Series and Indianapolis Motor Speedway to pay dividends with double-digit revenue increases this year. Internal projections show Hulman Motorsports, which includes the IndyCar Series and Indianapolis Motor S ...

Tags: Marketing and Sponsorship

03/24/14
The Lefton Report

L ongtime MLB on-field cap rights holder New Era is joining with the league and Lids for a seasonlong promotion called “Home of the Authentic” across 200 Lids stores. In teaming with its largest retailer, New Era is trying to dr ...

Tags: Marketing and Sponsorship

03/17/14
NASCAR teams: Rosier renewal outlook

When Michael Waltrip Racing hosted 5-Hour Energy founder Manoj Bhargava and the company’s top distributors at the Daytona 500 last month, the hospitality effort carried extra significance. 5-Hour Energy, which sponsors Clint Bowyer in 24 races, is up for renewal this year, and MWR, which lo ...

Tags: Marketing and Sponsorship

03/17/14
The Lefton Report

A few years back, when the NFL loosened restrictions on teams selling advertising to casinos within their home markets, teams delighted at the prospect of a sales windfall. However, the league permitted teams to sell casinos only upper-bowl adver ...

Tags: Marketing and Sponsorship

03/17/14
Azarenka to endorse Esurance

Victoria Azarenka has agreed to a two-year endorsement deal with Esurance, a pact that gives the car insurance brand another connection in tennis. Azarenka, the No. 4-ranked player on the WTA Tour, joins the doubles team of brothers Bob and Mike Bryan as endorsers for the company. The Bryans, who ...

Tags: Marketing and Sponsorship

03/17/14
NASCAR extends Wal-Mart licensing deal

NASCAR signed a two-year extension of its licensing agreement with Wal-Mart, ensuring that the retail behemoth will continue to make and sell NASCAR-branded apparel and products in stores nationwide. Since signing their initial agreement in 2011, NASCAR merchandise sales at Wal-Mart have increase ...

Tags: Marketing and Sponsorship

03/17/14
Plank takes UA brand to Brazil

Under Armour will have a front row seat for this year’s FIFA World Cup and the 2016 Summer Olympics now that the company has officially launched in Brazil. Under Amour CEO Kevin Plank traveled to São Paulo, Brazil’s largest city, on Wednesday to debut the brand in what he calle ...

Tags: Marketing and Sponsorship

03/17/14
Bradley stars in mobile experience for National

Editor's note: This story is revised from the print edition. National Car Rental, a PGA of America corporate partner, will launch a mobile marketing tour next month featuring PGA Tour star Keegan Bradley. A 39-foot-long emerald green bus with a giant image of Bradley on the side will visit ...

Tags: Marketing and Sponsorship

03/10/14
Paro to Van Wagner’s consulting business

Industry veteran David Paro has been hired by Van Wagner Sports and Entertainment and charged with helping to expand its consulting business. Paro Named executive vice president, Paro will relocate ...

Tags: Marketing and Sponsorship

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