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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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03/09/15
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03/02/15
The Lefton Report: Locking up Longhorns

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03/02/15
A title sponsor with absorbency

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03/02/15
Bruin Sports hires Abrutyn from IMG

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02/16/15
Subway switches race teams with Edwards

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