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Pepsi takes over as NBA sponsor in new deal

Published in SportsBusiness Journal on 04 / 13 / 15

Editor’s note: This story is revised from the print edition. PepsiCo has signed a five-year NBA deal, making it one of the league’s largest sponsors and ending a 29-year relationship between Coke and the NBA. The deal includes Pepsi’s extensive portfolio of salty snacks, ...

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Tags: Marketing and Sponsorship

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