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NHL brings doughnuts, signs Dunkin’ deal

Published in SportsBusiness Journal on 12 / 05 / 16

The national deal supports Dunkin’s continued expansion. Photo by: GETTY IMAGES Dunkin’ Donuts has signed a multiyear U.S.-specific partnership with the NHL, its first lea...

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07/18/16
A-B pours it on with NFL team logo cans

After seeing dramatic sales increases last season in markets where it sold Bud Light in team-logoed cans, Anheuser-Busch is doubling down on its exclusive NFL rights. League marks will be the centerpiece of the brewer’s national marketing campaign and packaging this season. It will feature ...

Tags: Marketing and Sponsorship

07/11/16
Company Watch: Outerstuff

Founder/CEO Sol Werdiger and executive vice president Stephen Werdiger operate Outerstuff from the Garment District. Photos by: TERRY LEFTON / STAFF (2) ...

Tags: Marketing and Sponsorship

07/11/16
MVPIndex finds home in NASCAR social mix

Editor’s note: This story is revised from the print edition. MVPIndex is finding more inroads into the NASCAR space, where the firm is vying to become the leading social media measurement and valuation tool. Over the last year and a half, the Dallas-based firm, which tracks social me ...

Tags: Marketing and Sponsorship

07/11/16
The Lefton Report: Premier activation

A n agency of record assignment and a three-year contract to plan and execute global marketing activation for the English Premier League will be decided soon, as an agency beauty contest for the world’s top soccer league is in the final roun ...

Tags: Marketing and Sponsorship

07/11/16
Learfield’s run fuels talk of sale

Learfield last month closed on its 10th acquisition in two-plus years, adding fuel to the rampant speculation that the company is about to be sold again after a flurry of deals and rapid earnings growth. The question making the rounds now among industry insiders: Can Learfield fetch a price of $1 ...

Tags: Colleges, Finance, Marketing and Sponsorship

07/11/16
U.S. Ryder Cup merch: More, earlier

The PGA of America will use this month’s PGA Championship to launch a merchandise program around an even bigger event: the 2016 Ryder Cup. For the first time, the PGA of America will be selling the apparel that’s worn by the U.S. Ryder Cup team, and they’ll begin doing so at the ...

Tags: Marketing and Sponsorship

07/11/16
‘Something different’ in SNY campaign

Finger puppets are the headliners in SportsNet New York’s new ad campaign, breaking later this month. The New York RSN has won local Emmys for its TV commercials five times in the past seven years. Islanders, Rangers puppets ...

Tags: Marketing and Sponsorship

06/27/16
ANC hires Kerepesi from Pac-12 Networks

Steve Kerepesi, who spent the last five years leading the sponsorship sales team for Pac-12 Networks, has left the conference to join ANC, the Learfield-owned video display and signage company in New York. ANC created a new position for Kerepesi — executive vice president and chief revenue ...

Tags: Marketing and Sponsorship

06/27/16
USOC expects biggest retail Games ever

With a broader product line and increased distribution across disparate retail channels, U.S. Olympic Committee officials expect to easily surpass the $100 million in retail sales around the 2012 London Olympics for this summer’s Olympic Games in Rio. But creating a business vibrant enough ...

Tags: Olympics, Marketing and Sponsorship

06/27/16
Hyundai rolls into PGA Tour event

The PGA Tour stop trades Northern Trust for the Genesis nameplate. Photos by: GETTY IMAGES Hyundai plans to feature its new Genesis luxury brand as title sponsor of the longtime PGA Tour stop at Ri ...

Tags: Marketing and Sponsorship

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