Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
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Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
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Emirates deal could land at NBA
Emirates is in talks with the NBA for a leaguewide deal as the airline looks to build out its sports sponsorship portfolio. Both the NBA and CAA Sports’ corporate consulting division, which represents the Dubai-based airline, confirmed the discussions. From the NBA’s side, the lea ...
Under Armour signs new pro golfer Spieth
Under Armour has signed recently turned pro golfer Jordan Spieth, the former No. 1 ranked amateur in the world, to its first major endorsement deal for a golfer. The brand’s logo will be on Spieth’s golf bag and front of his headwear. Ryan Kuehl, Under Armour senior director of pro sp ...
The Lefton Report
I MG’s head of national sales, Lawton Logan , has been “reassigned’’ within the company, according to reliable sources. What that means is not clear, as it appears the scenario has yet to play itself out and is fluid. Howe ...
Persistence pays off for MLB, T-Mobile
Last week’s announcement of T-Mobile’s three-year Major League Baseball sponsorship had all the glitz, glamour and noise one expects of a news conference at the International Consumer Electronics Show in Las Vegas. Elaborate setting featuring a prototype of T-Mobile cellphone docking ...
New owner, location for licensing show
The Sports Licensing and Tailgate Show, the industry’s sole remaining licensing exhibition, opens this week with a new owner in Nielsen Expositions, which purchased the show late last year. It will also be held in a bigger location at the Las Vegas Convention Center with an uptick in sales of ...
Featherlite extends NASCAR deal
Featherlite Trailers has been making haulers to transport stock cars to races for more than 20 years, and it is poised to do it at least six more. The Iowa-based company signed a six-year extension to remain the official trailer of NASCAR throug ...
Humana broadens deal with PGA Tour
Humana has extended and broadened its official marketing partnership with the PGA Tour. Humana, a tour partner since 2005, has had the designation of official health benefits company for the main tour and the Champions Tour. As part of the extension, Humana also will serve as the tour’s hea ...
Sprint replaces Bud for NASCAR opener
Sprint is adding another sponsorship to its NASCAR portfolio. The title sponsor of NASCAR’s top series signed a multiyear deal to sponsor the season-opening race at Daytona International Speedway. The race, which was formerly known as the Budweiser Shootout, will become the Sprint Unlimited ...
Genome Project suit tossed
A California judge last month dismissed a lawsuit brought by 18 Olympians against Samsung, saying the Genome Project that the electronics company and U.S. Olympic Committee launched before the London Games wasn’t commercial. The athletes plan to appeal the decision. The Genome Project wa ...
Ad rates lift NASCAR exposure value
The Daytona 500 was the top race in terms of media value, along with being the only race to make the list of top 10 brands ranked by exposure. Photo by: GETTY IMAGES Brand exposure for companies doing business wi ...
