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Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

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Whale of a deal for golfer Dufner

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Licensing show returns with new exhibits

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01/12/15
Next merch call for NFL: Super Bowl 50

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Tags: NFL, Super Bowl, ING, CES, GE, Aramark

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Buffalo rebrands to move beyond golf

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