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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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12/02/13
MacDougall runs IMG sale

The trial lawyer hasn’t sat in a single IMG management meeting. He hasn’t met officially with any of the potential IMG buyers. He wasn’t even in the country the week KKR dropped its bid for the company. But when it comes to the sale of IMG, Washington, D.C.-based attorney Mark M ...

Tags: Marketing and Sponsorship

11/25/13
The Lefton Report

I n any franchisor/franchisee relationship, be they quick-service restaurants, quick-lube centers or hotels, the franchisee always wants more inventory to sell. Such is the case in the continual push-pull between leagues and teams, as well. So, af ...

Tags: Marketing and Sponsorship

11/18/13
The Lefton Report

W hat’s life like for the agent of a World Series MVP? Well, over a 10-day period after David Ortiz won the biggest individual honor within the Fall Classic, his longtime agent, Alex Radetsky , orchestrated for Big Papi a cover shoot f ...

Tags: Marketing and Sponsorship

11/18/13
AT&T extends Pebble Beach title deal

Editor's note: This story is revised from the print edition. The PGA Tour has been pushing title sponsors to extend their deals for longer terms, and AT&T apparently was listening. The longtime title sponsor of the Pebble Beach National Pro-Am has agreed to extend its contract with the ...

Tags: Marketing and Sponsorship

11/18/13
NASCAR sets terms for series

NASCAR is asking $12 million to $15 million a year for title sponsorship of its secondary series, which has been held by Nationwide Insurance since 2008. NASCAR’s asking price is a minimum 20 percent increase above the $10 million in rights fees that Nationwide now pays. The insurer is drop ...

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11/11/13
Red Bull’s Mater exits sports

Chris Mater, longtime Red Bull USA head of sports marketing, has taken a new role with the company as general manager of its Northern California business unit. Mater will oversee business, sales, marketing, distribution and legal from Central California to Oregon. He is working out of Red Bull&rs ...

Tags: Marketing and Sponsorship

11/11/13
COTA sponsor list grows by nine

Circuit of the Americas heads into its Formula One race weekend with nine more sponsors than it had for its inaugural race a year ago. Deals with Shell, Coca-Cola, Beck’s and others have boosted total sponsorship revenue at the facility by 150 percent from a year ago. The sponsorship sales ...

Tags: Marketing and Sponsorship

11/11/13
Legacy Agency launching baseball expo

Add expositions to the corporate consulting, broadcast and athlete representation businesses of The Legacy Agency. The New York firm is on the street with an 85,000-square-foot baseball show, aimed at both the business-to-consumer and business-to-business audiences, called “Baseball City.&rdq ...

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11/11/13
The Lefton Report

A year ago at this time, there was no hockey of the NHL variety. Strangely enough, after a lockout-plagued season that saw the league cancel nearly 42 percent of its regular season, our biggest question is, How much NHL hockey is enough? We are ...

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11/11/13
New firm to deploy students for projects

Two digital media industry veterans have created a labor pool of college students called Talent League, aiming to supply sports properties and media outlets with talent for on-demand projects. The effort, nearly two years in development, is the idea of Tom Richardson, president of Convergence Spo ...

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