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Innovation leads to NASCAR deal06 / 17 / 13HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo... |
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Lowe’s extends deal with Hendrick
Lowe’s signed a two-year renewal with Hendrick Motorsports that will see it remain the primary sponsor of the No. 48 car and driver Jimmie Johnson for all 36 Sprint Cup Series races in 2014 and 2015. The company last week announced the agreement in Las Vegas where it was holding a meeting w ...
Premier Sprint Cup team inventory still available
Efforts to fill open, high-end Sprint Cup sponsor inventory continued as the NASCAR season got under way at Daytona. Stewart-Haas Racing needs to fill six races on Tony Stewart’s No. 14 car and three races on Danica Patrick’s No. 10 car, while Hendrick Motorsports is still searching f ...
Ryder Cup nets first global sponsor
Two years after the PGA of America and the European Tour jointly announced their drive to find global Ryder Cup sponsors, the first one is onboard. Standard Life Investments, an Edinburgh, Scotland-based investment house, has agreed to be the Ryder Cup’s initial worldwide partner, making it ...
P&G names Hollenkamp to post
Procter & Gamble last week tapped Matt Hollenkamp to become its head of sports marketing in North America. Hollenkamp fills a position that’s been open since last fall, when P&G’s head of global sports marketing, David Palmer, took a buyout and left the company. ...
Competitor adds national sponsors
Two months after it was acquired by Calera Capital for an estimated $250 million, the Competitor Group has signed a collection of deals with new and returning partners. Competitor has signed a three-year deal with Transamerica Insurance in the health/accident insurance category that covers all 83 ...
Exec’s exit leaves questions about UA
Under Armour Inc. is used to making waves in the sportswear industry, and Gene McCarthy’s resignation as the sports apparel company’s top footwear executive certainly caused a few ripples — although not in the way in which Under Armour is accustomed. McCarthy resigned from Balti ...
Daytona midway activation increases
For a second consecutive year, sponsors’ displays will fill the midway at Daytona International Speedway. The track has 45 companies activating in the midway this year. That is a slight increase from the 40 companies that activated last year and gave the track the highest number of corporat ...
Building a lifestyle apparel brand
Kevin Weekes was an NHL goaltender for more than a decade before becoming a TV analyst immediately after his retirement in 2009. He now is an entrepreneur, as well. Weekes’ sports lifestyle apparel company, No 5 Hole, started last May on ...
3 P&G brands drop NASCAR
Gillette, Head & Shoulders and Old Spice became the latest brands to drop their official sponsorship of NASCAR ahead of the 2013 season, but Gillette plans to stay in the sport as an associate sponsor of the Target Chip Ganassi team. The decision brings an end to Gillette’s 10-year run ...
Mello Yello hopes NHRA will boost sales
When NHRA fans pop into a store to grab a soda this summer, they will see a familiar logo inside the stores’ refrigerators. Mello Yello bottles nationwide will feature the NHRA logo and offer an $8 ticket discount to fans. The program is the most expansive national promotion Coca-Cola has r ...
