Featured Story

Melt acquires Ninja Multimedia firm

Published in SportsBusiness Journal on 08 / 03 / 15

Melt, the Atlanta-based agency that specializes in college marketing, is doubling down on the digital side of the business. The agency recently acquired Ninja Multimedia, a small digital and technology firm that already has a strong foothold in the college space. Ninja, also based in Atlanta, and...

Read More

Tags: Media, GE, ING, Football, Facilities, GMAC, Coca-Cola, CES

More Stories

04/20/15
Churchill pops cork on winner’s circle

The champagne brand G.H. Mumm will have its name on the track’s new winner’s circle. Rendering: POPULOUS Churchill Downs will open its new G.H. Mumm Winner’s Circle on Saturday, a ...

Tags: Marketing and Sponsorship, Facilities

04/20/15
Covergirl activating for NFL draft

Seven months ago, Covergirl was under attack for associating with the NFL in the wake of the Ray Rice scandal. Its ad urging female fans to “Get your game face on!” — meaning, wear makeup in team colors — was mocked up by activists to show a battered woman. The image went vir ...

Tags: Events and Attractions, Marketing and Sponsorship

04/20/15
Subway serves up soccer strategy

Subway Restaurants has its two largest restaurant bases, the United States and Canada, well covered in sports sponsorships, supporting a stable of teams, colleges, events and athletes. Subway also ranked ninth last year among companies for ad spending during U.S. network and cable sports programming ...

Tags: Marketing and Sponsorship

04/20/15
China-based Hisense finds home in NASCAR

Hisense is truly a NASCAR anomaly: a company that was attracted to the sport by its relatively clutter-free environment. Wait, what? NASCAR and clutter free typically don’t go together, at least in most people’s perspective. But for the China-based company, NASCAR was the perfect f ...

Tags: Marketing and Sponsorship

04/13/15
Pepsi takes over as NBA sponsor

Editor’s note: This story is revised from the print edition. PepsiCo has signed a five-year NBA deal, making it one of the league’s largest sponsors and ending a 29-year relationship between Coke and the NBA. The deal includes Pepsi’s extensive portfolio of salty snacks, ...

Tags: Marketing and Sponsorship

04/13/15
The Lefton Report: NFL and daily fantasy

I n 25 years chronicling marketing and sports marketing, we’ve never seen any organization leverage its size and strength as well as the NFL. Surely, most of that potency stems from standing atop a tower of strength for so long. So we&rsq ...

Tags: Marketing and Sponsorship

04/13/15
Bright House joins Orlando City roster

Orlando City SC has signed Bright House Networks as a founding partner, the latest deal for the first-year Major League Soccer club as it continues to build out its sponsorship roster. The deal makes Bright House the club’s exclusive cable, Internet, home-phone and home-security partner. Fi ...

Tags: Marketing and Sponsorship, Franchises

04/13/15
Fermata signs Churchill Downs, Derby

Churchill Downs Inc. has signed a multiyear deal making Fermata Partners the new licensing agency of record for the company’s iconic racetrack in Louisville, Ky., and the Kentucky Derby. The deal goes into effect June 30. Fermata Partners replaces IMG, which had been the licensing agency fo ...

Tags: Marketing and Sponsorship

04/13/15
Coke’s new sports chief takes fresh look

Coca-Cola’s Ivan Pollard played college soccer in England and even coached for a bit, so why does he call himself the village idiot when it comes to marketing college athletics? “It’s hilarious, to me, watching college sports in America,” Pollard said with a smile after ex ...

Tags: Marketing and Sponsorship

04/13/15
3M on inside, outside of Gordon’s car

Extending its new overarching brand campaign down to its racing sponsorship, 3M this week will unveil a bevy of special tie-ins with NASCAR driver Jeff Gordon that play off the company’s refreshed motto. The campaign, titled “3M Science. Applied to Life” and developed in conjunc ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug