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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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01/06/14
Executives, portfolios of IMG and WME

The Assets IMG Academy  Based in Bradenton, Fla., this 400-acre complex hosts more than 30,000 athletes a year who spend their weeks, weekends or summers training in tennis, golf, soccer, baseball, football, lacrosse, basketball and other sports. There’s also a year-round ...

Tags: Marketing and Sponsorship

12/16/13
Dow to ride with famed No. 3

The Dow Chemical Co. has signed a multiyear sponsorship with Richard Childress Racing that will see it become primary sponsor of the No. 3 car driven by Austin Dillon in NASCAR’s Sprint Cup Series. Financial terms of the 16-race deal weren’t available, but Sprint Cup sponsorships with ...

Tags: Marketing and Sponsorship

12/16/13
NASCAR boosts sponsorship revenue

NASCAR increased its annual sponsorship revenue by 5 to 10 percent this year, giving the sanctioning body its first increase in three years. The increase was driven by a series of new deals NASCAR signed in 2013. The sanctioning body completed s ...

Tags: Marketing and Sponsorship

12/16/13
The Lefton Report

W hile its parent company is Italian, trading-card marketer Panini America is putting its name on one of the most American of institutions — a bowl game. Panini has signed on as presenting sponsor of the NFL Players Association&rsq ...

Tags: Marketing and Sponsorship

12/16/13
Geico to title sponsor 2014 Bassmaster

Geico has agreed to a deal to become title sponsor of the 2014 Bassmaster Classic. An announcement is scheduled for this week. Financial terms were not available. The 2014 Classic, considered the world championship of bass fishing, is scheduled for Feb. 21-23 in Alabama. Competition is slated ...

Tags: Marketing and Sponsorship

12/09/13
The Lefton Report

A s part of the continuing, seismic collegiate conference reshuffling, the Atlantic Coast Conference is transforming to include schools in such diverse locations as Syracuse, N.Y.; South Bend, Ind.; and Louisville, Ky. Consequently, the 60-year-ol ...

Tags: Marketing and Sponsorship

12/09/13
Kabam! Cal lands naming-rights deal

Editor's note: This story is revised from the print edition. The University of California broke new ground by signing naming rights for Kabam Field at California Memorial Stadium, the first college sports facility named for a video game company. Last week, Cal-Berkeley officials announced ...

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12/02/13
In MLB's licensing spotlight

After a fiscal year in which licensed sales were flat, MLB is looking to niche areas for growth. MLB consumer products chief Howard Smith said sales of Red Sox championship gear were comparable to the team’s last championship in 2007, getting the fiscal year off to a nice start. ...

Tags: Marketing and Sponsorship

12/02/13
ATP adding Michelob Ultra to U.S. nets

Michelob’s branding of the nets at the ATP’s 10 U.S. tourneys is seen on a mock-up from the Miami event. Photo illustration: ATP Editor’s note: This story is revised from the p ...

Tags: Marketing and Sponsorship

12/02/13
The Lefton Report

A t Harvard Law School, a venue accustomed to deliberation, some of the leading practitioners in the business of sports recently gathered to debate some of the industry’s most critical issues. Chief among those were escalating media rights f ...

Tags: Marketing and Sponsorship

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