Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
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Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
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Building a lifestyle apparel brand
Kevin Weekes was an NHL goaltender for more than a decade before becoming a TV analyst immediately after his retirement in 2009. He now is an entrepreneur, as well. Weekes’ sports lifestyle apparel company, No 5 Hole, started last May on ...
3 P&G brands drop NASCAR
Gillette, Head & Shoulders and Old Spice became the latest brands to drop their official sponsorship of NASCAR ahead of the 2013 season, but Gillette plans to stay in the sport as an associate sponsor of the Target Chip Ganassi team. The decision brings an end to Gillette’s 10-year run ...
Mello Yello hopes NHRA will boost sales
When NHRA fans pop into a store to grab a soda this summer, they will see a familiar logo inside the stores’ refrigerators. Mello Yello bottles nationwide will feature the NHRA logo and offer an $8 ticket discount to fans. The program is the most expansive national promotion Coca-Cola has r ...
NAPA, Behr renew deals with Mexican team
NAPA Auto Parts and Behr Paints have renewed deals with Soccer United Marketing for sponsorship of Mexico’s men’s national team. The renewals — valued at seven figures annually, according to industry sources — are seen as an illustration of the increased popularity of the ...
Rolex partners with golf hall of fame
The World Golf Hall of Fame has taken a “less is more” approach to sponsorship over its 15 years, with Shell serving as its only primary sponsor, but the hall has found a new partner in Rolex. The timekeeper already has endorsement deals with many of the World Golf Hall of Fame’ ...
Sponsors stand united behind Pearce
When Kevin Pearce appeared on ESPN during recent broadcasts of the X Games, he wore a Burton beanie, Oakley shades and Nike shoes. When he promoted his documentary, “The Crash Reel,” at the Sundance Film Festival two weeks ago, he hosted media at a lounge provided by PepsiCo’s Amp. ...
Judelson joins IMG College
Editor's note: This story is revised from the print edition. WWE sales chief Andrew Judelson will lead national sales at IMG College after a shake-up that led to a change in leadership. Judelson will serve as senior vice president at IMG, leading the sales team in the college division, whi ...
WTA Tour bringing on Xerox
The WTA Tour this week is set to finalize a three-year, multimillion-dollar sponsorship with Xerox, a deal that would be the circuit’s most significant such pact since Sony Ericsson departed as lead backer last year. An official announcement of the deal is expected today. WTA board approval ...
The Lefton Report
W hen licensees of the biggest sports properties in America gathered this month in Las Vegas, they were again assessing the damage of a labor impasse. Following last year’s NFL and NBA lockouts was the recently settled NHL work stoppage, whi ...
Cessna parent eyes NASCAR sales
Textron, which last week announced a 10-race sponsorship with Earnhardt Ganassi Racing for the No. 1 Sprint Cup entry driven by Jamie McMurray , is eyeing sales increases across the NASCAR industry for its Cessna airplanes, Bell helicopters, E-Z-G ...
