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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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04/14/14
WME outlines plan for IMG

From revenue to realignment, Abe Madkour and Tripp Mickle take a look at what the documents show about the merger of WME and IMG. William Morris Endeavor has outlined a plan to cut $151 million in costs ...

Tags: Marketing and Sponsorship

04/14/14
Castrol renews deals with NFL, Peterson

BP’s Castrol motor oil brand has renewed its NFL corporate sponsorship and also its agreement with Minnesota Vikings running back Adrian Peterson, the brand’s top NFL endorser. Castrol, an NFL sponsor since 2011, renewed for an additional three years. ...

Tags: Marketing and Sponsorship

04/07/14
Monster puts name on PBR's Brazil series

Monster Energy is expanding its role with the Professional Bull Riders to become title sponsor of the PBR’s premier series in Brazil. Financial terms of the deal were not available. The agreement was expected to be announced this week. The newly titled Monster Energy PBR begins Friday at ...

Tags: Marketing and Sponsorship

04/07/14
Category making some noise

Large sports properties have cashed in for years from the ultra-competitive battle for market share in the soft drink, athletic footwear and fast-food markets. Well, get ready for the headphone wars. On top of Bose recently signing a four-year deal with the NFL that grants it sideline rights in ...

Tags: Marketing and Sponsorship

04/07/14
The Lefton Report

O utside of European imports like David Beckham , an MLS player in national television ads for a consumer packaged goods brand is about as rare as a double-digit soccer score. Still, this is a World Cup year, so Unilever is going with Clint ...

Tags: Marketing and Sponsorship

04/07/14
Nike signs skier Kloser as ambassador

Less than two months removed from an injury that precluded her attempt to win a medal in the Sochi Olympics, moguls skier Heidi Kloser has signed with Nike as she begins her journey toward the 2018 Winter Games in Pyeongchang, South Korea. ...

Tags: Marketing and Sponsorship

03/31/14
UA will outfit two race teams

Under Armour has moved into NASCAR. The sporting goods company has signed multiyear sponsorships with Hendrick Motorsports and Michael Waltrip Racing. It becomes the official apparel provider for both teams, outfitting everyone from the pit crew to the front office in Under Armour-branded apparel ...

Tags: Marketing and Sponsorship

03/31/14
Topps cards feature supporters clubs

The 2014 edition of Topps’ MLS trading cards is giving club supporters groups, members of the Mexican national team and advanced statistics their due. For the first time on MLS cards, supporters clubs such as the LA Galaxy’s LA Riot Squad and the New York Red Bulls’ Empire Supp ...

Tags: Marketing and Sponsorship

03/31/14
Samsung latest deal for Ortiz

In addition to a new playing contract, David Ortiz continues to collect endorsements to go with the World Series MVP award he won last year while leading the Boston Red Sox to their third MLB title in 10 years. Ortiz’s latest deal is with Samsung, which is starting to look hard at a variety ...

Tags: Marketing and Sponsorship

03/31/14
Sponsors plan World Cup marketing in U.S

In anticipation of record U.S. interest in the World Cup, sponsors are planning their largest domestic marketing efforts ever for the global soccer tournament. Coca-Cola said its program in the U.S. will be comparable to what it does for the Summer Olympics; McDonald’s will take 25 children ...

Tags: Marketing and Sponsorship

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