Featured Story

With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

Read More

Tags: Franchises

More Stories

04/07/14
Category making some noise

Large sports properties have cashed in for years from the ultra-competitive battle for market share in the soft drink, athletic footwear and fast-food markets. Well, get ready for the headphone wars. On top of Bose recently signing a four-year deal with the NFL that grants it sideline rights in ...

Tags: Marketing and Sponsorship

04/07/14
The Lefton Report

O utside of European imports like David Beckham , an MLS player in national television ads for a consumer packaged goods brand is about as rare as a double-digit soccer score. Still, this is a World Cup year, so Unilever is going with Clint ...

Tags: Marketing and Sponsorship

04/07/14
Nike signs skier Kloser as ambassador

Less than two months removed from an injury that precluded her attempt to win a medal in the Sochi Olympics, moguls skier Heidi Kloser has signed with Nike as she begins her journey toward the 2018 Winter Games in Pyeongchang, South Korea. ...

Tags: Marketing and Sponsorship

03/31/14
UA will outfit two race teams

Under Armour has moved into NASCAR. The sporting goods company has signed multiyear sponsorships with Hendrick Motorsports and Michael Waltrip Racing. It becomes the official apparel provider for both teams, outfitting everyone from the pit crew to the front office in Under Armour-branded apparel ...

Tags: Marketing and Sponsorship

03/31/14
Topps cards feature supporters clubs

The 2014 edition of Topps’ MLS trading cards is giving club supporters groups, members of the Mexican national team and advanced statistics their due. For the first time on MLS cards, supporters clubs such as the LA Galaxy’s LA Riot Squad and the New York Red Bulls’ Empire Supp ...

Tags: Marketing and Sponsorship

03/31/14
Samsung latest deal for Ortiz

In addition to a new playing contract, David Ortiz continues to collect endorsements to go with the World Series MVP award he won last year while leading the Boston Red Sox to their third MLB title in 10 years. Ortiz’s latest deal is with Samsung, which is starting to look hard at a variety ...

Tags: Marketing and Sponsorship

03/31/14
Sponsors plan World Cup marketing in U.S

In anticipation of record U.S. interest in the World Cup, sponsors are planning their largest domestic marketing efforts ever for the global soccer tournament. Coca-Cola said its program in the U.S. will be comparable to what it does for the Summer Olympics; McDonald’s will take 25 children ...

Tags: Marketing and Sponsorship

03/31/14
New Panasonic unit will focus on sports

Electronics giant Panasonic is creating a new business unit, Panasonic Enterprise Solutions Co., that will house its video display and environmental groups serving sports teams and buildings. Best known in many circles for its consumer electronics business, Panasonic in recent years has become a ...

Tags: Marketing and Sponsorship

03/31/14
Fabric care brands set to get dirty with MLB

Major League Baseball last week signed Church & Dwight, which markets Arm & Hammer and OxiClean fabric care products, to a three-year sponsorship deal. C&D also signed separate team sponsorships with the New York Yankees, Minnesota Tw ...

Tags: Marketing and Sponsorship

03/31/14
The Lefton Report

T hey arrive with the regularity of the seasons but never leave soon enough (not unlike the winter of 2014). We’re referring to overused words, many of which begin as jargon but end as little more than babble that serves as either an ellipsi ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug