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USA Rugby signs Emirates to sponsor summer series, announces host venues

Published in SportsBusiness Journal on 02 / 20 / 17

USA Rugby has secured Emirates as title sponsor for its two-game summer series and has announced venues near New York City and Atlanta as hosts of the international matches. Emirates has been a jersey sponsor of Team USA since 200...

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10/31/16
Pizza Hut contest draws NCAA fans

Pizza Hut is wasting no time in activating its new NCAA sponsorship. The restaurant chain, which last month closed on its multiyear corporate partnership, has already launched a contest that will pay one fan $50,000 to attend several NCAA Division I championships. Pizza Hut will select the winner ...

Tags: Marketing and Sponsorship

10/31/16
Geico sponsoring tournament benefiting 9/11 families

Geico has signed on as presenting sponsor for a Dec. 10 college basketball doubleheader at Newark’s Prudential Center, which will benefit the children of 9/11 families. The inaugural Never Forget Tribute Classic will feature NCAA men’s basketball champion Villanova playing Notre Dame ...

Tags: Marketing and Sponsorship

10/24/16
Fanatics-UA to field MLB jerseys in 2020

In what would mark a significant shake-up in Major League Baseball’s licensing business, Fanatics and Under Armour have completed a deal that will see them team-produce Under Armour-branded on-field jerseys starting with the 2020 baseball season. The deal would mean the end of MLB’s l ...

Tags: MLB, Baseball, ING, Under Armour, Nike, Majestic Athletic, New Era, GE, Ugg, CES, Media, Target, Super Bowl, NFL, NBA, NHL, NASCAR, PGA Tour, Ally, Adidas, Reebok, Los Angeles Dodgers, Washington Nationals, San Francisco Giants

10/24/16
The Lefton Report: NBA sponsors tip off

Editor's note: This story is revised from the print edition.   A s the 2016-17 NBA season debuts this week, one of the league’s sponsors has recently renewed its deal, while others are close to renewals. Kumho Tire , a sponsor ...

Tags: Marketing and Sponsorship

10/17/16
Breeders’ Cup signs Aston Martin

The Breeders’ Cup has signed a multiyear agreement with British automaker Aston Martin, making it the official sports car of its annual world championships. Historically, “We don’t advertise, consistent with the nature of the luxury brand,” said Matt Clarke, Aston Martin g ...

Tags: Marketing and Sponsorship

10/17/16
Shared goals: EA Sports, MLS renew deal

EA Sports and Major League Soccer have signed a five-year partnership renewal, extending a relationship that has evolved from strictly licensing to one seen as helping to drive the league’s growth. Financial terms of the deal were not disclosed. EA will continue as an official partner and t ...

Tags: Marketing and Sponsorship

10/17/16
The Lefton Report: A-B raises a Khan

B y now, we’re used to Dallas Cowboys owner Jerry Jones appearing in TV ads. Over the years, he’s performed in front of the camera for Pepsi , New Era , Apex , ESPN “Monday Night Football,” NFL Network , Verizon Wi ...

Tags: Marketing and Sponsorship

10/17/16
The value of recycled naming rights

The Denver Broncos have been meeting with the industry’s biggest sales agencies about the assignment of selling naming rights to the stadium of the Super Bowl champion. But as the talks take place, and with more venues looking to add a second or in some cases third naming-rights partner, a ...

Tags: Marketing and Sponsorship

10/10/16
Blue Diamond lands on Kings’ jersey

The Sacramento Kings are now the second NBA team to sell advertising on game jerseys, with locally based Blue Diamond Growers signing on. Team and company executives declined to comment on the value of the three-year deal, but a source familiar with the agreement said Sacramento-based Blue Diamon ...

Tags: Marketing and Sponsorship

10/10/16
Continental finds traction in college basketball

T here’s a buzz of activity on the floor of an otherwise desolate Barclays Center on a recent September afternoon, a week before NBA training camps open. Other than the calendar, two things are telling us it’s not a basketball warmup, ...

Tags: Marketing and Sponsorship

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