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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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03/30/15
Arris connects with NASCAR

At its core, Arris is about getting people up to speed. And the telecommunications equipment company has done just that in its first year as a NASCAR sponsor, both on the track with Joe Gibbs Racing and away from the track thanks to a new vending contract with the sanctioning body. Amid a push ...

Tags: Marketing and Sponsorship

03/30/15
The Lefton Report: Next NBA apparel deal

D uring the recent NBA All-Star festivities in New York City, we asked both the league and licensee side about the NBA apparel deal and were told it was too early to give much consideration to a deal that doesn’t expire until 2017. A month o ...

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03/30/15
Courtside popping for NCAA sponsors

It was 2013 when the NCAA finally welcomed corporate sponsors inside arenas during March Madness with limited visibility on the LED courtside signage. Two years later, research shows that NCAA tournament courtside signage is now the most visible and valuable exposure that NCAA sponsors receive, even ...

Tags: Marketing and Sponsorship, Media, Colleges

03/23/15
Toyota, iHeartRadio play Rock ‘n’ Roll

The Competitor Group, owners of the Rock ’n’ Roll Marathon series, believe that new deals with auto manufacturer Toyota and Internet radio platform iHeartRadio will boost its entertainment footprint in 2015. Both deals focus on the post-race concerts that Rock ’n’ Roll hos ...

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03/23/15
Sherwin-Williams, NASCAR extend

Editor’s note: This story is revised from the print edition. Sherwin-Williams will announce this week that it has extended its deal as the official paint of NASCAR for three years following what the company’s motorsports marketing executive called phenomenal sales growth resulting ...

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03/23/15
Company Watch: TicketReturn

When he arrived as the new general manager of the Myrtle Beach Pelicans two years ago, one of the first calls Andy Milovich got was from Gordon Hirsch, TicketReturn.com vice president of marketing, who wanted to discuss ways the team could shift more of its ticket sales online. “My initial ...

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03/23/15
Bruin hires to sift acquisition targets

Bruin Sports Capital has added three more senior positions, including two financial experts who will evaluate potential acquisition targets. Bruin, founded in January by George Pyne to be a sports media and marketing company, last week added Jeffrey Roth from Allen & Co., as well as Vincent S ...

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03/23/15
Ravens, Rams sign with FanDuel

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03/23/15
Brown to lead CSM’s U.S. push

London-based CSM Sport & Entertainment, a collection of 12 businesses around the globe, has its sights on the U.S. and named American Zak Brown to lead the charge as the group’s new chief executive. CSM, a division of Chime Communications, has built a broad base of business throughout E ...

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03/16/15
For Heineken, MLS offers ‘critical mass’

In a crowded American beer market, Heineken is looking to differentiate itself by going big on soccer. In October, the beer brand replaced Budweiser as the official beer of MLS, signing a five-year deal valued at $50 million. The brand followed th ...

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