Featured Story

MiLB leads off first Hispanic campaign

Published in SportsBusiness Journal on 07 / 24 / 17

Minor League Baseball this week is starting a multiyear Hispanic marketing campaign that is the first of its kind for the affiliated minors. Es Divertido Ser Un Fan builds upon the “It’s Fun To Be A Fan” marketing effort MiLB debuted at the start of the 2017 season, with the wor...

Read More

Tags: Marketing and Sponsorship

More Stories

04/10/17
Arnie’s Army rebrands, signs 3 sponsors

Arnie’s Army Charitable Foundation, the philanthropic arm of Arnold Palmer Enterprises, has signed three inaugural sponsors and is rolling out a new logo as part of a rebranding effort following Palmer’s death last year. MasterCard, Hertz and Golf Channel, brands that had long associa ...

Tags: Marketing and Sponsorship

04/10/17
The Lefton Report: A new IPG

C all it “next year’s model.” Sponsorship industry sales veteran Jeff Marks is opening Innovative Partnerships Group in Los Angeles. Even with years selling naming rights and other top-shelf sponsorships for the likes of the ...

Tags: Marketing and Sponsorship

04/10/17
CSM adds GlideSlope to the fold

Continuing to expand its U.S. presence, CSM Sport & Entertainment has acquired GlideSlope, a boutique New York City agency specializing in the Olympics and other global sports, along with marketing analytics. Under terms of the deal, GlideSlope will become the Advisory Group of CSM North Amer ...

Tags: Marketing and Sponsorship

04/10/17
NBA plans playoff promotion

The NBA’s promotional push for the 2017 playoffs debuts a series of spots featuring NBA legends that continue with the league’s “This Is Why We Play” campaign. Meanwhile, more than 20 of the league’s sponsors will activate during the playoffs. The ad effort intend ...

Tags: Marketing and Sponsorship

04/10/17
The Lefton Report: Aramark lands Open

T he U.S. Tennis Association has quietly awarded merchandising rights for the next five years at the U.S. Open to Aramark . Industry sources said Aramark beat out the usual suspects in merchandising, including Legends and Fanatics . USTA Na ...

Tags: Marketing and Sponsorship

04/03/17
The Lefton Report: Curry’s step-back

N BA uberstar Steph Curry will not be renewing his three-year-old endorsement deal with Unilever ’s Degree deodorant when it runs out after this NBA season. Given Curry’s stature within the NBA pantheon, not to mention his positio ...

Tags: Marketing and Sponsorship

04/03/17
United goes global with Rock ’n’ Roll

The Competitor Group has signed United Airlines as the first global sponsor to the Rock ’n’ Roll Marathon Series, a deal that includes naming rights to its inaugural event in China this October. Competitor Group President Josh Furlow ...

Tags: Marketing and Sponsorship

03/27/17
Shiffrin heats up sponsor market

Mikaela Shiffrin won the FIS World Cup overall championship this month. Photo by: GETTY IMAGES The world’s best woman ski racer is American, 22 and camera-ready. But she also has seven sponso ...

Tags: Marketing and Sponsorship

03/20/17
Wal-Mart goes big

Wal-Mart has signed a massive deal with the Oak View Group, giving the world’s biggest retailer a major marketing presence at 21 big league arenas, stretching from Sacramento to Fort Lauderdale. The agreement is valued in the eight figures annually, according to multiple sources with ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug