Featured Story

USA Rugby signs Emirates to sponsor summer series, announces host venues

Published in SportsBusiness Journal on 02 / 20 / 17

USA Rugby has secured Emirates as title sponsor for its two-game summer series and has announced venues near New York City and Atlanta as hosts of the international matches. Emirates has been a jersey sponsor of Team USA since 200...

Read More

Tags: Marketing and Sponsorship

More Stories

11/21/16
The Lefton Report: Blue tsunami

Cubs merchandise dominated the MLB Retail Summit. Demand has been so great that some licensees have stopped making anything except Cubs products. Photo by: TERRY LEFTON / STAFF (4) ...

Tags: Marketing and Sponsorship

11/21/16
USSA adds Liberty Mutual, Rockin’ Refuel

The U.S. Ski and Snowboard Association has added two new sponsors on the cusp of the winter season. Last week, Liberty Mutual signed on to again fill the insurance category, which had been vacant since the insurer’s last deal expired in 2015. As part of the four-year deal, Liberty Mutual al ...

Tags: Marketing and Sponsorship, Olympics

11/14/16
Topps secures a new market

Among the most popular Topps Now products this season were Cubs cards and a Suzuki salute. The Topps Co. during the 2016 MLB season sold more than a ...

Tags: Marketing and Sponsorship

11/14/16
Gordon eager for agency's growth

Engine Shop CEO Brian Gordon was vacationing out of the country in 2015 when he closed the sale of the agency to George Pyne’s Bruin Sports Capital. Nearly a year later, Gordon was back in the same spot for his family’s annual vacati ...

Tags: Marketing and Sponsorship

11/14/16
Sprint prepares to depart NASCAR

Sprint’s data showed NASCAR fans had a higher average revenue per user and lower churn rate. Photo by: COURTESY OF SPRINT Hunkered down in a Washington, D.C., conference room in ...

Tags: Marketing and Sponsorship

11/07/16
The Lefton Report: Brooklyn beach

Barclays Center will welcome bars branded by Corona, Modelo Especial and Ballast Point beers. Photo by: BROOKLYN SPORTS & ENTERTAINMENT (3) ...

Tags: Marketing and Sponsorship

10/31/16
The Lefton Report: Creative basics

Photo by: CLARION PICTURES (3) “Products can be replicated. Experiences are much more difficult to attack.” JIM SPEROS EXECUTIVE VICE PRESIDENT, FIDELITY INVESTMENTS ...

Tags: Marketing and Sponsorship

10/31/16
New Balance in training for NYC Marathon

New Balance has already sponsored New York Road Runners races, but departing sponsor Asics will go out big at its final TCS New York City Marathon. Photo by: NYRR (2) ...

Tags: Marketing and Sponsorship

10/31/16
CSM Sport buys LeadDog Marketing

CSM Sport & Entertainment has acquired experiential and event agency LeadDog Marketing Group, the latest action by the U.K. agency holding group, which is building its American capabilities. With around 170 staffers, LeadDog doubles CSM’s U.S. workforce. The New York City agency, which ...

Tags: Marketing and Sponsorship

10/31/16
Runners to supply biometric data

Ten athletes in the TCS New York City Marathon will have wearable sensors that will feed biometric data to the television broadcast, which will feature in-race commentary from ESPN “Sports Science” reporter John Brenkus. The wearable “pucks” are the result of collaboration ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug