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First things first for Brett Yormark: A naming deal for Nassau

04 / 21 / 14

T he Barclays Center and the Brooklyn Nets gathered together their business partners for the first time in nearly a year recently — and they had plenty to boast about. Since the last sponsor summit in June 2013, ...

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Tags: Marketing and Sponsorship

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02/10/14
Rolling the dice on gaming

When Tulsa Shock season-ticket holders received their stubs for the 2013 campaign, they weren’t just getting access to games — they were also receiving $5 to $10 in free vouchers to spend at the nearby Osage Casino. That activation, part of Osage’s marquee sponsorship with the S ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
KPMG extends Mickelson deal

Phil Mickelson entered the hotel ballroom and walked across the stage, where an exclusive gathering of KPMG partners awaited. In his right arm, Mickelson cradled the Claret Jug like a football, the trophy from his stunning come-from-behind win at the British Open last year. And here he was, a ...

Tags: Marketing and Sponsorship

02/10/14
Lotteries still produce big numbers

New England’s teams keep winning and their fans keep scratching. Lottery tickets, that is. A SportsBusiness Journal analysis of the 44 state-run lotteries (43 states plus the District of Columbia) shows that sales of instant lottery games, or scratch-off tickets, bearing a New England Patri ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
Sports marketers weigh in

From digital activations to using athletes as social media brand ambassadors, those are some of the trends sports marketers are watching. They also have their eye on the gaming space, technology, content and health and wellness. To take the pulse of the sports marketing business, SportsBusiness Jou ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
Industry vets form agency

Three veteran sports business executives have teamed up to start BlueCap Marketing, a Charlotte-based firm targeting companies and properties seeking event and sponsorship advisory services. Dockery Clark, De Cordell and Sarah Davis are joint, equal partners in the venture, with Clark serving as ...

Tags: In-Depth, Marketing and Sponsorship

02/03/14
Deal makes Toyota official car of NHRA

The NHRA has signed a multiyear deal with Toyota making the automobile manufacturer the official car of the NHRA. Financial terms of the deal were not available. The agreement was expected to be announced this week. Toyota replaces Ford as the official car of the drag racing circuit starting w ...

Tags: Marketing and Sponsorship

01/27/14
The Lefton Report

M aybe all the NFL licensees on the floor of the Las Vegas Convention Center would have made more profitable use of their time at the sports books on the nearby Strip, because they were clearly clairvoyant. Seattle and Denver, the two teams every ...

Tags: Marketing and Sponsorship

01/27/14
Toyota renews sponsorship with BASS

Toyota has renewed its sponsorship of BASS with a deal running through 2017 and extending across the individual tournaments that make up the organizing group’s annual calendar. Financial terms of the deal were not available. Toyota has been a BASS sponsor since 2004. Its most recent deal ...

Tags: Marketing and Sponsorship

01/20/14
New Advil pitchman is a keeper

N NHL players are rarely used as endorsers in national campaigns, with goaltenders, who suffer from the same “Who’s under the helmet?” anonymity as NFL players, even less so. So when a goaltender lands a national endorsement deal ...

Tags: Marketing and Sponsorship

01/13/14
Licensing show starts this week

The Sports Licensing and Tailgate Show, the industry’s sole remaining licensing exhibition, opens this week in Las Vegas with 50 new exhibitors out of about 350 total, which will be spread over 64,000 square feet in the Las Vegas Convention Center Thursday through Saturday. Emerald Expositi ...

Tags: Marketing and Sponsorship

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