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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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04/13/15
Coke’s new sports chief takes fresh look

Coca-Cola’s Ivan Pollard played college soccer in England and even coached for a bit, so why does he call himself the village idiot when it comes to marketing college athletics? “It’s hilarious, to me, watching college sports in America,” Pollard said with a smile after ex ...

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04/13/15
3M on inside, outside of Gordon’s car

Extending its new overarching brand campaign down to its racing sponsorship, 3M this week will unveil a bevy of special tie-ins with NASCAR driver Jeff Gordon that play off the company’s refreshed motto. The campaign, titled “3M Science. Applied to Life” and developed in conjunc ...

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04/13/15
#MyPlayoffsMoment to engage hockey fans

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Tags: Leagues and Governing Bodies, Marketing and Sponsorship

04/13/15
NBC Sports marketing Cup early, often

With a full slate of NHL Stanley Cup playoff games being televised nationally for a fourth straight year, NBC Sports is hoping that fans “Don’t miss a moment,” using that tagline as one part of its multifaceted postseason marketing plan. ...

Tags: Media, Marketing and Sponsorship

04/06/15
The Lefton Report: S.F. naming rights

T he Golden State Warriors’ proposed $500 million privately funded waterfront arena in San Francisco’s Mission Bay neighborhood has not passed all the necessary approval hurdles, but sources tell us CAA Sports is nonetheless quietly ...

Tags: Marketing and Sponsorship

04/06/15
ESPN to buy stake in DraftKings

RELATED STORY : • Jan. 5: ESPN eyes getting into daily games The stakes in daily fantasy keep getting bigger. DraftKings is close to getting significant financial backing from arguably the most powerful brand in sports: ESPN. Industry sources said ESPN has agreed to invest hun ...

Tags: Media, Finance, Marketing and Sponsorship

04/06/15
Topps, MLS create customizable cards

Topps will offer fans the option of printing out their card, sharing it online or purchasing an 8-pack, priced at $9.99. In an effort to reach the young, tech-savvy fans of MLS, the Topps Co. has deve ...

Tags: Marketing and Sponsorship, Leagues and Governing Bodies

04/06/15
SMI Properties, Duck Commander extend

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Tags: Marketing and Sponsorship

04/06/15
The Hartford to join MLB sponsor roster

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Tags: Marketing and Sponsorship

04/06/15
Police tech firm names golf tournament

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Tags: Marketing and Sponsorship

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