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First Look podcast: Wal-Mart, 10th SBAs

Published in SportsBusiness Journal on 03 / 20 / 17

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Tags: Marketing and Sponsorship

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12/05/16
Bush’s beans added to MiLB’s roster

Minor League Baseball has signed a multiyear sponsorship agreement with Bush’s beans, extending a run of dealmaking this year for the affiliated minors that has opened up several previously untapped categories. The deal with the Bush Bros. ...

Tags: Marketing and Sponsorship

11/28/16
Earnhardt open to career in broadcasting

NASCAR broadcasters: Start your talent wish lists. After multiple guest stints in the booth this year, Dale Earnhardt Jr. says he’s open to a career in broadcasting after he hangs up his helmet. Dale Earnhardt Jr. (second ...

Tags: Media

11/28/16
Yormark, Cooper form naming-rights venture

The competitive naming-rights space has a new broker. Brooklyn Sports & Entertainment and Cooper Holdings have formed Entitle, a joint venture tied to selling naming rights for sports and entertainment venues. The two principals involved ...

Tags: Marketing and Sponsorship

11/28/16
Snickers renews WrestleMania deal

Snickers returns as presenting sponsor for  WWE’s flagship event. Photo by: COURTESY OF WWE Mars’ Snickers brand has renewed as presenting sponsor of WWE’s flag ...

Tags: WWE, ING, Ping, GE, AIG, Super Bowl, USA Network, YouTube, Media, CES, NFL, NASCAR, IMG, Turner Sports, ATT

11/28/16
Xfinity: NASCAR deal shows benefits

When Comcast executive Peter Intermaggio presented Daniel Suarez the Xfinity Series championship trophy two weeks ago at Homestead-Miami Speedway, he used the opportunity to remind viewers of the series’ slogan. “They say, ‘Names Are Made Here,’” Intermaggio noted to ...

Tags: Marketing and Sponsorship

11/28/16
Bubbly brand will celebrate with Bolt

Just in time to push sales of holiday bubbly, nine-time Olympic gold medalist Usain Bolt has signed on with Pernod Ricard to support the company’s 189-year-old Mumm champagne brand. With an eye toward whimsy, if not hyperbole, Mumm is calling Bolt its new CEO, but that’s “chief ...

Tags: Marketing and Sponsorship

11/28/16
Falcons’ new home nears record

Sponsorship sales at Mercedes-Benz Stadium in Atlanta have surpassed $900 million in contractually obligated sponsorship revenue, according to sources close to the organization. The original target for the building, which is scheduled to open next summer, was $1 billion. ...

Tags: Marketing and Sponsorship

11/21/16
SportsHub Technologies buys 2 companies

SportsHub Technologies, a Minneapolis-based fantasy sports startup, has bought payment service LeagueSafe and high-stakes event operator National Fantasy Championships, signaling a move toward greater consolidation in the industry. ...

Tags: Marketing and Sponsorship

11/21/16
Pro Football’s ‘Disneyland’ taking shape

Rendering shows hotel, retail as part of Hall of Fame Village. Photo by: RENDERINGS COURTESY OF PRO FOOTBALL HALL OF FAME David Baker’s a big man, and the 6-foot-9 leader of the ...

Tags: Marketing and Sponsorship

11/21/16
The Lefton Report: Blue tsunami

Cubs merchandise dominated the MLB Retail Summit. Demand has been so great that some licensees have stopped making anything except Cubs products. Photo by: TERRY LEFTON / STAFF (4) ...

Tags: Marketing and Sponsorship

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