MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info Continental Tire renews with MLS Car care product new to U.S., IndyCar Charmin: No ‘skid marks’ at the races Sheinman joins Breeders’ Cup
Upcoming Conferences and Events
Featured Story
MLS makes Topps its official card05 / 13 / 13Major League Soccer has signed a six-year agreement with Topps that gives the card company the designation “official trading card producer” for MLS. Financial terms were unavailable. Andrew Farrell's autographed card w... |
More Stories
Premier Sprint Cup team inventory still available
Efforts to fill open, high-end Sprint Cup sponsor inventory continued as the NASCAR season got under way at Daytona. Stewart-Haas Racing needs to fill six races on Tony Stewart’s No. 14 car and three races on Danica Patrick’s No. 10 car, while Hendrick Motorsports is still searching f ...
Ryder Cup nets first global sponsor
Two years after the PGA of America and the European Tour jointly announced their drive to find global Ryder Cup sponsors, the first one is onboard. Standard Life Investments, an Edinburgh, Scotland-based investment house, has agreed to be the Ryder Cup’s initial worldwide partner, making it ...
P&G names Hollenkamp to post
Procter & Gamble last week tapped Matt Hollenkamp to become its head of sports marketing in North America. Hollenkamp fills a position that’s been open since last fall, when P&G’s head of global sports marketing, David Palmer, took a buyout and left the company. ...
Competitor adds national sponsors
Two months after it was acquired by Calera Capital for an estimated $250 million, the Competitor Group has signed a collection of deals with new and returning partners. Competitor has signed a three-year deal with Transamerica Insurance in the health/accident insurance category that covers all 83 ...
Exec’s exit leaves questions about UA
Under Armour Inc. is used to making waves in the sportswear industry, and Gene McCarthy’s resignation as the sports apparel company’s top footwear executive certainly caused a few ripples — although not in the way in which Under Armour is accustomed. McCarthy resigned from Balti ...
Daytona midway activation increases
For a second consecutive year, sponsors’ displays will fill the midway at Daytona International Speedway. The track has 45 companies activating in the midway this year. That is a slight increase from the 40 companies that activated last year and gave the track the highest number of corporat ...
Building a lifestyle apparel brand
Kevin Weekes was an NHL goaltender for more than a decade before becoming a TV analyst immediately after his retirement in 2009. He now is an entrepreneur, as well. Weekes’ sports lifestyle apparel company, No 5 Hole, started last May on ...
3 P&G brands drop NASCAR
Gillette, Head & Shoulders and Old Spice became the latest brands to drop their official sponsorship of NASCAR ahead of the 2013 season, but Gillette plans to stay in the sport as an associate sponsor of the Target Chip Ganassi team. The decision brings an end to Gillette’s 10-year run ...
Mello Yello hopes NHRA will boost sales
When NHRA fans pop into a store to grab a soda this summer, they will see a familiar logo inside the stores’ refrigerators. Mello Yello bottles nationwide will feature the NHRA logo and offer an $8 ticket discount to fans. The program is the most expansive national promotion Coca-Cola has r ...
NAPA, Behr renew deals with Mexican team
NAPA Auto Parts and Behr Paints have renewed deals with Soccer United Marketing for sponsorship of Mexico’s men’s national team. The renewals — valued at seven figures annually, according to industry sources — are seen as an illustration of the increased popularity of the ...
