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Teams pour more money, tech into preview centers

Published in SportsBusiness Journal on 03 / 23 / 15

The explosion in sports facility development over the past 18 months has resulted in a key secondary trend — the high-tech, multimillion-dollar preview centers that teams build to market their new venues. The centers, the traditional sales space used to showcase premium seats for stadiums a...

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Tags: Facilities

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01/12/15
Licensing show returns with new exhibits

The Sports Licensing and Tailgate Show, the industry’s sole remaining sports licensing exhibition, opens this week with 25 new exhibitors out of 367 that will be spread across 72,000 square feet in the Las Vegas Convention Center. The show, which starts Wednesday, touts an increase over las ...

Tags: Marketing and Sponsorship

01/12/15
Next merch call for NFL: Super Bowl 50

Having awarded merchandising rights to 2017’s Super Bowl LI in Houston, the NFL is now in the process of awarding stadium and hotel merchandising rights for Super Bowl 50 in Santa Clara, Calif., next February. Licensing industry sources said an RFP for merchandising rights around Super Bowl ...

Tags: NFL, Super Bowl, ING, CES, GE, Aramark

01/05/15
Melt to add COO; names Grech president

Vince Thompson will move into the role of chairman and chief executive at Atlanta-based agency Melt, while Michelle Grech will be elevated to president. Grech, previously the chief operating officer, is a 50-50 partner financially with Thompson in ownership of the agency, which employs 50 people ...

Tags: Marketing and Sponsorship

01/05/15
Buffalo rebrands to move beyond golf

Buffalo Communications, one of the dominant public relations agencies in golf, will broaden its focus in 2015 to become more of a full-service sports marketing firm. As part of moving into new disciplines, the agency has rebranded and will now be called Buffalo Brand Invigoration Group. ...

Tags: Marketing and Sponsorship

01/05/15
IMG wins Visa shootout

IMG Consulting has triumphed in one of the largest and most scrutinized agency shootouts of 2014, winning a review to handle Visa’s sports marketing activities consolidated across its biggest properties. Those larger properties include Visa’s Olympic TOP sponsorship, the FIFA World Cu ...

Tags: Marketing and Sponsorship

01/05/15
The Lefton Report: Team Epic prevails

W hile the NASCAR season won’t start until February at Daytona International Speedway, we’ve got an early winner. Team Epic has triumphed in an agency shootout that lasted about three months to handle activation of Sunoco ’s 1 ...

Tags: Marketing and Sponsorship

12/15/14
Parsons moving up as GMR’s CEO

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Tags: Marketing and Sponsorship

12/15/14
The Lefton Report: NFL goes car shopping

T he wheels you hear screeching across the streets of Manhattan are not just yellow taxis. We’re told the NFL is relentlessly shopping for a new car deal, having been told by General Motors that this season will be its last as an NFL corpo ...

Tags: Marketing and Sponsorship

12/15/14
Study: If you post, more likely to buy

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Tags: Marketing and Sponsorship

12/08/14
IMG will cut workforce by 3 percent

IMG will see a 3 percent reduction in its workforce in the coming weeks, according to an internal memo sent to IMG employees last week from Ari Emanuel and Patrick Whitesell, co-chairs at WME-IMG. WME acquired IMG for $2.4 billion, and the reduction in the IMG workforce has been in the plans as a ...

Tags: Marketing and Sponsorship

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