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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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02/03/14
Deal makes Toyota official car of NHRA

The NHRA has signed a multiyear deal with Toyota making the automobile manufacturer the official car of the NHRA. Financial terms of the deal were not available. The agreement was expected to be announced this week. Toyota replaces Ford as the official car of the drag racing circuit starting w ...

Tags: Marketing and Sponsorship

01/27/14
The Lefton Report

M aybe all the NFL licensees on the floor of the Las Vegas Convention Center would have made more profitable use of their time at the sports books on the nearby Strip, because they were clearly clairvoyant. Seattle and Denver, the two teams every ...

Tags: Marketing and Sponsorship

01/27/14
Toyota renews sponsorship with BASS

Toyota has renewed its sponsorship of BASS with a deal running through 2017 and extending across the individual tournaments that make up the organizing group’s annual calendar. Financial terms of the deal were not available. Toyota has been a BASS sponsor since 2004. Its most recent deal ...

Tags: Marketing and Sponsorship

01/20/14
New Advil pitchman is a keeper

N NHL players are rarely used as endorsers in national campaigns, with goaltenders, who suffer from the same “Who’s under the helmet?” anonymity as NFL players, even less so. So when a goaltender lands a national endorsement deal ...

Tags: Marketing and Sponsorship

01/13/14
Licensing show starts this week

The Sports Licensing and Tailgate Show, the industry’s sole remaining licensing exhibition, opens this week in Las Vegas with 50 new exhibitors out of about 350 total, which will be spread over 64,000 square feet in the Las Vegas Convention Center Thursday through Saturday. Emerald Expositi ...

Tags: Marketing and Sponsorship

01/13/14
Legends get Super Bowl launch

The NFL Alumni group of former NFL players, coaches and executives is using this month’s Super Bowl lead-up to launch a Pro Football Legends marketing platform. The move comes as the group, which boasts 29 chapters and 4,000 members, moves beyond its longtime “Caring for Kids” caus ...

Tags: Marketing and Sponsorship

01/06/14
Stormy process delivers IMG to WME

In the middle of Endeavor’s push in 2009 to take over the much larger Hollywood talent agency William Morris, Endeavor co-founder Ari Emanuel turned to Ted Forstmann for advice. He had known the leverage buyout pioneer for years and considere ...

Tags: Marketing and Sponsorship

01/06/14
Acquisition creates a new rival for CAA

The acquisition of IMG by William Morris Endeavor shifts the center of the sports industry from New York to Los Angeles where Creative Artists Agency, Wasserman Media Group and now WME-IMG are headquartered. It also sets the stage for a more heated rivalry between entertainment industry competitors ...

Tags: Marketing and Sponsorship

01/06/14
With deal, focus turns to integration

WME hopes to cut more than $100 million in costs from IMG’s business, according to sources familiar with its plan. WME’s earnings before interest, taxes, depreciation and amortization (EBITDA) is $90 million, and it hopes efficiencies between its business and IMG, which has an EBITDA ...

Tags: Marketing and Sponsorship

01/06/14
Future look of IMG unclear

Editor’s note: This story is revised from the print edition. Everyone wants to know what the new William Morris Endeavor/IMG will be called and what it will look like. While all of those answers haven’t yet come to light, there are early indications of what IMG’s new owne ...

Tags: Marketing and Sponsorship

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