Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
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Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
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Citi wrapping up USOC renewal
Citi is finalizing an agreement with the U.S. Olympic Committee to return as the official retail bank of Team USA for the 2014 Sochi and 2016 Rio Games. The deal, which sources valued at more than $15 million over four years, ensures the USOC will retain both of the banking partners it signed pri ...
Learfield helps LG go local
For four years, LG Electronics has enjoyed the national exposure that comes with its NCAA corporate partnership, but it also wanted more local touch points to round out its collegiate marketing. Through a deal with Learfield Sports that provides marketing and media rights at 14 schools, LG hit th ...
The Lefton Report
W hat’s the retail potential for the first Super Bowl in America’s biggest market? That’s a bit like asking “how high is up?” But that was one of the issues being debated among the more than 100 licensees at last week ...
New training event targets rising execs
Editor’s note: This story is revised from the print edition. Three industry veterans are teaming for a sports executive development program, looking to groom a new wave of sales leaders who can maximize sponsorship deals for their tea ...
Roush Fenway adds marketing group
Roush Fenway Racing is restructuring its marketing operations division and adding a strategic marketing group charged with designing activation programs for new and existing sponsors. The team is making the move in response to a changing sponsorship marketplace. Roush previously had a marketing s ...
Prevost signs on with NASCAR
The ubiquitous motorcoach brand Prevost is wading into the world of sponsorship for the first time. The Volvo-owned company signed a deal with NASCAR to become the sport’s official luxury motorcoach. The multiyear agreement is a mix of cash and value-in-kind use of motorcoaches. Financial t ...
CCM’s focus helps allay lockout pain
Having the foresight to focus a campaign around elite youth hockey players enabled CCM to minimize damage during the NHL lockout, but looking back, Reebok’s hockey brand cannot dismiss the setbacks that were sustained during the four-month league shutdown. ...
Sanderson helps tourney stay in Miss.
Joe Sanderson figures the state of Mississippi has been pretty good to him and the company that bears his family’s name. So he’s negotiated a deal for Sanderson Farms, a chicken processor with annual sales of $2.4 billion, to title sponsor the PGA Tour event in Madison, Miss. ...
EverBank pulls off a buzzer-beater
It was March 1 when the PGA Tour announced that EverBank Financial would sponsor its golf tournament in Tampa Bay. That gave EverBank and the tournament’s organizers all of 13 days to prepare. When the tournament tees off this Thursday, though, caddie bibs, tee markers and TV-visible signag ...
The Lefton Report
G et ready for the first national TV advertisement featuring basketball talker Stephen A. Smith . Smith, who was recently parodied on “Saturday Night Live,” is being paired with LeBron James in a TV spot from no less a marketer t ...
