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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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02/17/14
GM, Mercedes buy into Pac-12 shows

Editor's note: This story is revised from the print edition. The Pac-12 Networks have sold presenting sponsorships of their pregame and postgame shows during the men’s basketball tournament to a pair of automotive companies. General Motors has bought a spot for Buick to sponsor the p ...

Tags: Marketing and Sponsorship, Colleges

02/17/14
CAA Sports acquires Munich golf firm

CAA Sports, which has one of the largest consulting businesses in U.S. golf, has acquired a Munich-based agency to increase its reach globally. Through its work with KPMG, Zurich, Farmers Insurance, Web.com, Bose and others, the golf division of CAA Sports has established a long list of consultin ...

Tags: Marketing and Sponsorship

02/10/14
The future of gaming deals?

I t is not often in these pages you read about the United States or Canada as trailing markets in any aspect of sports business. Today, however, we’ll explore one area of the sports business where we are rightfully considered “Third World” territories — sports wagering. ...

Tags: In-Depth, Marketing and Sponsorship, Opinion

02/10/14
PartyPoker dealt in

The home pages of the Philadelphia 76ers and New Jersey Devils now dedicate space to their newest sponsor: nj.partypoker.com. Inside the Wells Fargo Center in South Philadelphia, two signs promoting the online poker company occupy prime real estate on the floor between the court and the front-row ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
NBA tech partners take All-Star lead

Technology partners lead the activation around this week’s NBA All-Star Weekend in New Orleans. SAP is helping fans attending the league’s Jam Session event share their experiences across social media by giving them RFID when they enter the fan fest. First-year NBA sponsor Samsung ...

Tags: Marketing and Sponsorship

02/10/14
Rolling the dice on gaming

When Tulsa Shock season-ticket holders received their stubs for the 2013 campaign, they weren’t just getting access to games — they were also receiving $5 to $10 in free vouchers to spend at the nearby Osage Casino. That activation, part of Osage’s marquee sponsorship with the S ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
KPMG extends Mickelson deal

Phil Mickelson entered the hotel ballroom and walked across the stage, where an exclusive gathering of KPMG partners awaited. In his right arm, Mickelson cradled the Claret Jug like a football, the trophy from his stunning come-from-behind win at the British Open last year. And here he was, a ...

Tags: Marketing and Sponsorship

02/10/14
Lotteries still produce big numbers

New England’s teams keep winning and their fans keep scratching. Lottery tickets, that is. A SportsBusiness Journal analysis of the 44 state-run lotteries (43 states plus the District of Columbia) shows that sales of instant lottery games, or scratch-off tickets, bearing a New England Patri ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
Sports marketers weigh in

From digital activations to using athletes as social media brand ambassadors, those are some of the trends sports marketers are watching. They also have their eye on the gaming space, technology, content and health and wellness. To take the pulse of the sports marketing business, SportsBusiness Jou ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
Industry vets form agency

Three veteran sports business executives have teamed up to start BlueCap Marketing, a Charlotte-based firm targeting companies and properties seeking event and sponsorship advisory services. Dockery Clark, De Cordell and Sarah Davis are joint, equal partners in the venture, with Clark serving as ...

Tags: In-Depth, Marketing and Sponsorship

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